Ryan M Crist

Ryan M. Crist - •- www.linkedin.com/in/ryancrist Sales & Marketing Leader Growth-driven sales and marketing leader, delivering high-impact solutions that enable sales and marketing growth. Deep understanding of sales technology, inbound marketing, content marketing, thought-leadership, and customer experience, with proven track record of aligning marketing with sales, spanning both domestic and global regions. Core Competencies Sales & Marketing Strategy • Business Development • Marketing Communications • Content Strategy • Change Management • Sales Enablement • Demand Generation • Email Marketing • Website Design • Team Coaching • Inbound Marketing • Outbound Marketing • Storytelling • Graphic Design • CRM Strategy EXPERIENCE 9/2017- Present Director, Marketing and Sales EnablementDallas, TX Independent contractor Marketing leader for global manufacturing brands, leading, creating and implementing marketing tools and strategies to accelerate sales. Lead and execute all aspects of marketing and technology support for CinemaTech, a B2B luxury furniture manufacturer, including website, social media, inbound marketing, product development, brand strategy and tradeshows. Designed and implemented transformative change and improved the brand of CinemaTech, after struggling to be perceived as a luxury brand. Created and managed a thought leadership program for PolyVision, a Steelcase Subsidiary, to play a key role in their consultative sales approach, including 3 CEUs accredited by AIA and IDCEC. Advised and led market launch of multiple new products for various organizations through identification of new opportunities, providing product research and collaboration with clients and creation of meaningful campaigns. Select Achievements: CinemaTech: Designed and implemented a new brand, marketing, customer experience and technology strategy for a global fine furniture manufacturer. Within 7 months of my engagement, the company reported the largest bookings month in its 20-year history. Steelcase Inc: Transitioned from product sales leader to consultant for manufacturing division. Crafted sales roadmap and developed divisional thought-leadership strategy through whitepapers and continuing education. Created certified CEU program, driving full startup and new product line integrations. Manufacturing Organization: Delivered advisement and coaching for Asia-based company to enable U.S. product launch, achieving 27% top-line growth. 3/2014- 9/2017 Steelcase Inc (nyse: scs) Dallas, TX Workplace design, architecture, and technology product provider. Product Sales Manager, Southern U.S. Drove sales enablement and client development for Architectural Surfaces ancillary division leveraging digital imaging technology to provide customized materials for commercial spaces. Conceptualized and implemented pipeline strategy, leading 16-person regional salesforce. Trained and managed product sales, leveraging ground-level coaching and in-market support. Directed dealer-channel relations for custom products and new business initiatives. Provided market-sizing and business prototyping to enable initiative success throughout region. Provided key account development encompassing relationship management and solutions delivery for clients including Fortune 500 companies and prestigious architectural firms. Select Achievements: Grew regional sales 300% over three years, achieving 65% gross margin on large capital projects. Created and oversaw product sales coaching program generating 120% increase in new opportunities. 4/2010- 7/2013 Cockrell EnovationFort Worth, TX Marketing services provider integrating print and technology to meet on-demand needs. Director of Marketing & Solutions Sales Served as senior strategy leader, driving results across channel development, sales enablement, and marketing services for clients within consumer products, financial services, and franchised organizations. Collaborated with CEO and executive team, guiding market initiatives, sales technology, and trends, administering $750K implementation budget. Created and managed demand-generation programs, consisting of content strategy, tradeshows, direct mail and digital campaigns to create awareness of value-added solutions and new manufacturing capabilities. Coached 10 sales executives, delivering guidance and solutions that successfully enabled growth of professional services and new manufacturing capabilities. Led market-sizing, business prototyping, and equipment & materials specification/negotiation. Developed thought leadership as writer and contributor for target market trade journals. Select Achievements: Spurred 50% gross margin growth and 10% annual sales increase by validating and implementing new manufacturing division to support expansion within focus industries. Generated 22% lift in new revenue through e-commerce, automation systems, and marketing services. Coached sales team on newly implemented ecommerce capabilities. Positioned company effectively as thought leader in target markets, achieving 70% escalation in new opportunities. 5/2006- 8/2009 Superior GraphicsDallas, TX Print manufacturer and design firm. Marketing & Sales Support Manager Served as client success partner, providing business prototyping, validation, and management of custom online collateral systems for enterprise-level and franchised organizations. Directed marketing communications strategy through direct mail, email, tradeshows, and digital channels. Collaborated with clients to design print and digital communications aligned with brand and goals. Drove CEO print e-commerce initiative from inception to completion, expanding capabilities and scalable service delivery. Achieved 10% annual revenue growth. 5/2005- 5/2006 Baesman Response MarketingColumbus, OH Marketing technology and print manufacturer. Marketing Strategist Developed strategic, creative solutions that enhanced client customer relationship management (CRM) and marketing programs. Consulted with executive leaders, designing notable marketing and sales collateral for companies including Kroger, Microsoft, and Verizon Wireless. EDUCATION 2005 Bowling Green State UniversityBowling Green, OH Bachelor of Science & Technology, Visual Communication Technology Minor, Marketing TRAINING Sandler Sales & Executive Management Training -) TECHNICAL Salesforce.com, SugarCRM, Dynamics 365 CRM, WordPress, Zapier, Asana, Microsoft Office (SharePoint, Excel, PowerPoint), Adobe Creative Suite (Adobe Illustrator, Adobe Photoshop, Adobe InDesign), PHP, CSS3, Google AdWords, Pinterest Marketing