Ryan Hotchkiss
Marketing Manager
Copywriter, Site Developer, SEO Specialist, & Metrics Analyst
www.linkedin.com/in/ryanhotchkiss--
OBJECTIVE and What I do
Write content readers love reading.
SKILLS Writing, Optimizing, Developing, and Analizing
SEO Content Composition - Short & long-form prose, home and landing pages, ad campaign composition, social media networking copy.
Technical & Creative Non-Fiction Writing - Bid proposals, RFPs, grant applications, white papers.
Editing - Large pool publications editor.
Keyword/Phrase Research & Planning - Keyword competition analysis, organic vs paid-ad keyword valuation, long-tail keyword & negative phrase development, synonym and stop-word effect analysis, multiple search engine comparison.
Front-End Website Development – HTML, HTML5, CSS, JavaScript, PHP, audio/video production/ editing.
Setup Search Engine Optimization (Developer-Side SEO) - Category filtering, SERP ranking comparisons, competition analysis, page speed, platform, and device compatibility.
Iteration Search Engine Optimization (Writer-Side SEO) - Content optimization & SERP analysis, performance analysis.
Social Media/Network Ad Campaigns, Social networking, Microblogging, Photo sharing, & Video Sharing Facebook, YouTube, LinkedIn, Instagram, Twitter, Pinterest, and Snapchat ad campaigns.
Website Analytics Tracking - Tracking id setup, sitemap development, page indexing, organic and paid ad.
Schema and Metadata Mapping and Coding - Category and business type metadata, contact & location schema, graphics & mapping metadata.
Image/Graphics Production, Editing, and Animation - Photoshop, Illustrator, Gimp, CSS, CSS Short Code.
WORK HISTORY (Salaried)
Demand Studios — 2008 to 2012 - Quality Control Analyst – Santa Monica, CA: Oversee content production for websites like LIVESTRONG and eHow. Manage writer development and generate composition templates.
David Owen Tryba Architects — 2005 to 2008 - Head of Content and Multi-Media Development - Denver, CO: Develop municipal and corporate bid proposals. Composed firm biography. Managed blog and development of website. Draft correspondence between firm and government agencies and project developers.
eCollege — 2000 to 2003 - Content Developer, Regional Manager - Denver, CO: Develop course content for college professors including DeVry and University of Colorado. Edited content and managed correspondence of West Region's course developers.
WORK HISTORY (Freelance/Contract)
Rentar Diesel Fuel Catalyst — 2016 to Present - SEO Content Developer (Remote) - Develop SEO content for website and newsletters about the Rentar pre- combustion diesel fuel catalyst.
Scripted — 2012 to Present - Content Developer (Remote) - Compose SEO content for businesses as a ghost writer. Develop content for architecture and engineering firms, law offices, telecommunications companies, health and fitness companies, and construction, excavation and development companies.
WriterAccess — 2012 to Present - Content Developer (Remote) - Develop SEO content for small businesses and startups. Compose text for home and landing pages, blogs, newsletters, and social media.
Investopedia — 2016 to 2018 - Content Developer (Remote) - Company and stock profile description.
Walmart Canada — March 2018 to Sept. 2018 - Editor (Remote) - Product descriptions approval.
EDUCATION
English Composition, Bachelor of Arts; Psychology, Bachelor of Arts: Western State University of Colorado, 2000 & 2005
REFERENCES
Upon Request