Ryan Hoops

Ryan Hoops White Bear Lake, Minnesota 55110 -- Amazon Vendor Central Amazon Seller Central Amazon Ads (AMS) Amazon FBA Technical Knowledge Amazon Marketing Amazon Direct Import Walmart Marketplace Amazon Direct Fulfilment Tableau Stackline Keepa Amazon Product Opportunity Explorer Amazon A/B Testing Magento SEO/SEM Vlookup & Pivot tables Pay Per Click KPI Reporting Charge Backs Operations Content Management eBay Sales Google Adwords Order Fulfillment Photoshop Channel Advisor Google Analytics Affiliate Apothecary Products, Burnsville- Amazon Ecommerce Manager - Served as the single point of contact for day to day operations for Amazon for 10 brands, using a Hybrid of Amazon Vendor Central and Seller Central (1P & 3P) to execute growth strategies. Owning the P&L, scheduled marketing promotions and forecast product inventory, driving profitable sales, chargebacks, brand registry, product reviews and vendor negotiations. Amazon Advertising - created demand strategy with data driven campaigns, adjusted budgets and targets meeting KPI. Increase AMS revenue from 1040% year over year (YOY) while reducing ACOS by 3% Grew Amazon International in 10 countries, up to 1256% YoY. Maintained stock levels for CPG items from Warehouses in US, through 3PL in Europe and the UK. Detail page optimization- SEO Enhance and enrichments, New Item setup, VINE, Born to Run, A/B testing, creating/maintaining variations, A+ content, Brand Stores and testing Beta programs, raising our Amazon IDQ score to 96 AR North America, Fridley- Ecommerce Manager – The Account Manager for Amazon Vendor Central, Amazon Seller Central, Amazon Direct Fulfillment accounts. Set up ecommerce sales through Walmart (retail link) and eBay, while maintaining accounts with Lowes.com and TheHomeDepot.com. Managed the Amazon Advertising program and promos. Managed HomeDepot.com Lowes.com & Walmart.com marketplaces. Clear concise communication necessary for cross-functional team collaboration. Increased Amazon VC sales 167%, to $8.1M year over year Developed SOP for Order processing, reducing fines 78% Increase Amazon SC sales 414%, to $206k Year to Date (YTD) Created Amazon Direct Fulfillment account, with sales of $515K in the 1st year Create Walmart.com account with sales of $165K in the 1st year & $990K in the 2nd year Arrowhead Engineered Products Blaine- Digital Marketing Specialist – Managed several product catalogs on a variety of eCommerce channels, like Amazon, eBay, and our websites. Created marketing plans, while balancing both B2B and B2C business models. Increased eCommerce sales 32%, to $2.5M year over year Set up Amazon Drop Ship program Shifted items from Vendor Central to Seller Central to maximize profitability New item set up on eBay Motors for automotive and power sport parts Managed day-to-day project tasks for eCommerce sites Use analytics to improve KPI (clicks, conversations, AOV, margins) 3M Maplewood- Industrial Business Group eCommerce Merchandising Specialist- New item set up in Vendor Central and communicating data content syndication for Amazon and National accounts and change agent for process improvement Grew 3M PI Amazon sales over 260% in 2 years Set up and maintained several divisions Pay Per Click (PPC) campaigns Site merchandising – Set up new items, families, UX, twisters Digital content enhancement lead Syndicated 3M product data to IBG channel partners, per their specific needs Extracted data from GGSM and GPIM for syndication Project manager for various simultaneous digital marketing campaigns Improved efficiency- New Item Setup process overhaul Developed, implement, executed, & analyze online marketing and promotions Served as the primary contact for several of 3M’s divisions: Littmann, ESPE, AAD, EMD, Healthcare and Filtration presence on Amazon’s marketplace Created and published improved content on eCommerce sites Audited 3M and partner sites content Managed the ITBDataRequest inbox (help desk) Developed practices to syndicate content & images to national accounts Work across teams to maintain and resolve issues with key accounts Trade Compliance Analyst Certified Independent Contractor White Bear Lake- eCommerce Analyst – Using digital marketing to help clients improve sales volume, CTR and profitability. Optimize 3M’s tradition national and eCommerce IBG presence Improved sales 700% by setting up and managing new marketing campaigns Managed inventory, vendors, order processing and fulfillment Set up and maintained Amazon FBA (Fulfillment by Amazon) Created 10,000 item listings on 3 CSS (comparison shopping sites), original content Developed and managed Google Adwords/Analytic accounts Google Advertising, email newsletter, and affiliates network Day to day Operations, Customer Service, Merchandising, web marketing, Managed multiple PPC campaigns: Bing, Microsoft adCenter, Google Analytics Sourced inventory, wrote original copy, designed landing pages and promotions Google Digital Analytics Fundamentals Certified KASA Capital Minneapolis,- Business Analysis /eCommerce Development- Created new sales generating over $225,000 annually Built an eBay store with 700+ item templates Product Research, set pricing, copy, designed advertisements and product placement Set up sales outlets through Amazon, Overstock, Pricegrabber, and Yahoo Shopping CrazyApe.com Golden Valley,- Operations Manager – Managed a 20-million-dollar online web based store with 7 employees. The focus was primarily in consumer goods, shipped daily from our warehouse. Set up and managed the web based sales of items though a variety of mediums, like eBay, Yahoo, Amazon, email based promotions, SEO/SEM and print media. Posted approximately 400 items a day on eBay, with feedback over 70,000. Set up product advertisements, image adjustments in photoshop, coding in HTML, and writing copy. Also managed order processing, sales, shipping and returns. Lead all daily operations for multiple eCommerce stores Trained and Managed customer service call center escalations Project Manager for the implementation of Access/ODBC based ERP system Supervised customer service department for e-commerce company CrazyApe.com Golden Valley- Customer Service Manager- Lead of team of 3 through the day to day operations of the customer service department, including the call center, email inquiries and returns. EducationUniversity of Wisconsin River Falls River Falls, Wisconsin Bachelor of Science in Marketing Communications Bachelor of Science in Speech Communication Areas of expertise Organic growthPaid MarkingAds New item setupPromotions & dealsAMSANDON/CRAP InfographicsA/B testingSponsored Products, Sponsored Brands, Sponsored DisplayBrand Registry Keyword researchInventory managementAnalysis sales analytics for trends/opportunitiesNegotiations Page optimizationProcessing POCampaign developmentCompliance forms Variation creationChargebacksbid management Variation re-creationCouponsACOS targets A+ Re-order couponsMaximize ROI BundlesPromotions calendarMeasure TACOS google workspace, verbal powerpoint excel leadership metrics performance metricscommunication skills, written, microsfoft office, sales, time management, writing