Ryan
Cordoni
Marketing & Content Guy
- |-
✪
I’m a Digital Marketing & Content Creation expert with some really neat Bonus Skills!
↓
• Content Marketing
• Marketing Automation
• Social Media Marketing
• SEO/Keywords/Analytics
☑
10+ years!
↓
• Article & Copywriting
• Email Writing
• Social Media
• Graphic Design
☑
12+ years!
Work
History
Marketing Team Lead - Cruise Connections Canada
↓
• Event Marketing
• Wordpress/Drupal
• Marketing Strategy
• Project Management
☺
Busy, busy!
Vancouver, Canada ( Sep 2018 – Oct 2019 ) | Full-time Contract | Travel Agency
• Digital Marketing (Email, Lead Gen, Social Media, Content, SEO, Wordpress, Events)
• Branded Content Creation (Copy & Design for Email, Web, Social, Print)
• Marketing Automation (List Building, Email Drip Campaigns, Lead Nurturing)
• Social Media Management (Facebook: + 2000 Fans / Twitter: + 1200 Followers)
Highlighted Achievements
➜ Digitally generated 45+ million in revenue (Using 80% email & 20% digital ads)
➜ Grew email list +8000 subscribers (Contests & on-site optimizations)
➜ Increased leads by 250% (Optimized email marketing campaigns)
➜ Designed travel events that generated 10+ million in revenue (5 events, 5 cruise lines)
Major Projects
• Audience Growth Plan • W
eekly Travel Email Campaigns • R
etail Email Re-design & Branding
• Weekly Cruise Travel Content Creation (Articles, Direct Mail, Copy) • Social Media & Contest Plan
• Retail Travel Events ( Copy, Powerpoint, Print Design) • A
laskan Cruise Giveaway (Online Contest)
Digital
Marketing & Content Specialist - Kumon Canada
Vancouver, Canada ( Jan 2017 – Jan 2018 ) | Full-time Contract | Education Organization
• Digital Marketing (Content, Social Media, Blogging, SEO, Drupal)
• Branded Content Creation (Blog Articles, Print Materials, Print/Digital Ads, Web Graphics)
• Marketing Development (Internally: Kumon Canada & Externally: Franchisees)
• Social Media Management (Pinterest: + 1500 followers)
Highlighted Achievements
➜ Blog content created increased online conversions by over 500%
➜ SEO and promotion efforts increased organic traffic by over 200%
➜ Devised marketing strategies that increased growth by 8% in 1 year Canada-wide
➜ Increased blog engagement by 300+% (+ page views, + time-on-site, reduced bounce rate)
Major Projects
• Kumon Canada Blog (Articles, Design, Plan) • Blog SEO Audit ( Keywords, Optimization, SEO Copy)
• New Year, New Adventure Promotion ( Print/Email Campaign) • Pinterest Marketing Plan
• Instructor Training 101 ( E-Learning Module) • B
C Kumon Awards ( Planning, Email, Powerpoint)
• When Am I Ever Going to Use Math? (Poster Design) • F
ranchise Recruitment Digital Marketing
Ryan
Cordoni
Marketing & Content Guy
- |-
✪
Marketing
Manager - Richway New Media Technology
Vancouver, Canada ( Mar 2016 – Jan 2017 ) | Full-time Contract | Advertising Agency
• Digital Marketing (Content, Social Media, Event, SEO, Blogging, Wordpress CMS)
• Content Creation ( Blog Articles, Print Materials, Print/Digital Ads, Press Releases, Email)
• Social Media Management (Facebook: + 100 fans / Twitter: + 350 followers)
Highlighted Achievements
➜ Placed 10+ promotional articles in local publications (Including 3 in the Vancouver Sun)
➜ Email marketing campaigns had an avg open rate of 40%+ and an avg click-rate of 15%+
➜ Promotion & execution of 1000+ attendee event (The 2016 Canada China Trade Conference)
Major Projects
• 2016 China Canada Trade Conference (Event Marketing & Design)
• Richway Tech Blog (Articles, Design, SEO, Plan) • Agency Marketing Plan
• Branded Marketing Material Design (Brochures, Business Cards, Banners, Website, Copy)
Project Manager, B2B Specialist & Trainer - EIE Institute
Taipei, Taiwan ( Sept 2009 – Feb 2016 ) | Full-time Contract | Professional Development Firm
• P
roject Management ( Planning, Scope, Budget, Execution)
• Content Creation ( B2B, Web, Email, Training, Powerpoint)
• Marketing (Email, Sales, Strategy, Content)
Highlighted Achievements
➜ 75% sales close-rate (Contract extension & new clients)
➜ 95% project satisfaction rating (External & internal stakeholders)
➜ Clients: Eli Lilly, Acer, Asus, Yahoo, HTC, Deloitte, KPMG, MSD, Pfizer, Vogue & more
Lead
Designer - Source One Capital Corp
Vancouver, Canada ( Aug 2008 – Aug 2009 ) | Full-time | Investor Relations Firm
• Content Creation (Newspaper, Print/Digital Ads, B2B, Whitepapers, Financial Reports, Branding)
• Marketing (Email, Sales Support, Event)
Highlighted Achievements
➜ Print Advertising Design (Dozens of print ads created)
➜ Developed Brand Identity (For company & branded events)
➜ Clients: Capstone, Silvercorp, Keystone Financial, Goldcorp, Avino, Nova & more
Customer
Success Specialist - The Internet Marketing Center
Vancouver, Canada ( Jun 2007 – Jul 2008 ) | Full-time | Internet Marketing Agency
• Customer Success (Retention, Sales, Analytics)
• Digital Marketing (Email, Sales Support, Event)
• Sales (Inbound, Event Sales)
Highlighted Achievements
➜ Created improved sales retention system (Increasing sales retention by 30%+)
➜ Digital Marketing Training (Email, PPC, SEO, Linking, Digital Ads, Content, Blogging, Copywriting)
Ryan
Cordoni
Marketing & Content Guy
- |-
✪
Marketing/Design Software & Skills
Digital Marketing & Web
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Google Analytics
Google Docs
Google Sheets
Google Slides
Keyword/SEO Tools
Microsoft Office
Wordpress (CMS)
Content Creation & Design
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Ableton Live
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Creative Suite
Any Email Builder
HTML/CSS
Marketing Automation
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ActiveCampaign
Any Email Software
Buffer
Hubspot
Most Automation Tools
SmarterQueue
Zapier
Profiles & Portfolios
Portfolio Website
LinkedIn Profile
Education
College
Marketing Management Diploma of Technology
British Columbia Institute of Technology / 2
007
Certifications & Courses
✪ click to view certificate
Behance Portfolio
Graphic Design Associate Degree
Sessions School of Design / 2
008
Digital Marketing Certificate ✪
Google Analytics Certificate ✪
SEO Fundamentals Certificate ✪
Email Marketing Certificate ✪
Content Marketing Certificate ✪
Growth-Driven Design Certificate ✪
Unbounce Landing Page Course
Social Media Advertising
Marketing With Ahrefs
Google / 2
019
Hubspot Academy / 2
019
Unbounce / 2019
Google / 2016 - 2019
Hubspot Academy / 2019
Learn with Buffer / 2019
SEMrush Academy / 2
019
Hubspot Academy / 2019
Ahrefs Academy / 2019
Digital Marketing Learning Path ✪ Content Strategist Learning Path ✪ Graphic Design Learning Path ✪
LinkedIn Learning / 2
018
LinkedIn Learning / 2
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LinkedIn Learning / 2
018