Ruwen Moodley | Freelancer Resume

Ruwen Moodley Marketing Professional Profile I'm a passionate and skilled Marketing Professional with experience in Digital Marketing as a Digital Campaign Manager for an Agency as well as through running my own eCommerce business for a period of 2 years. Additionally I have experience in the FMCG industry as a Marketing Analyst. Details 18 Bourbannaise , 31 French Lane, Morningside , Sandton , 2196, South Africa, --Date / Place of birth- Durban, KwaZulu-Natal Nationality South African Driving license Employment History Digital Campaign Manager at DataCore Media, Johannesburg, South Africa November 2019 – Present Creating and Optimization of Digital campaigns across multiple platforms for various clients in different sectors. Daily monitoring of campaign statistics across various platforms including Google Analytics , Google AdWords, DoubleClick, Facebook, Twitter as well as various other affiliate and network platforms. Analysing campaign data and identifying trends. Performing Split Tests, Multivariate Tests to optimize campaigns for optimal performance. Management of campaigns with differing budgets effectively. Compiling client reports on campaign performance. Manage relationships and be accountable for a portfolio of clients. Setting up campaigns, across multiple platforms and networks and daily optimization to achieve key campaign KPI’s as well as implementing tracking tags. Assisting in compiling digital strategies and proposals. Assisting with compiling media schedules and publisher negotiations. Attending client status meetings and presenting results. Demand Planner at RCL Foods (Vector Logistics Division), Durban Area, South Africa August 2018 – Present Strategic Planning- translating the company’s vision into broadly defined goals or objectives and a sequence of steps in order to achieve them. • Sales Analysis- analysing sales history and projecting them into the future to achieve greater forecast accuracy . • Base Demand Planning and Forecasting- the percentage of the company’s demand that derives from continuing contracts or existing customers. Because this demand is recurring, it becomes the basis of management’s plans. • Events/Promotions Forecasting- incorporating promotional li and volume information into the forecast. • Continuous Improvement- making incremental, regular improvements and upgrades to the process in search for excellence. • Innovation Management- the management of innovation processes, allowing individuals to cooperate with a common understanding of business processes and goals. • Portfolio Management- managing a set of related programs within the organization in order to facilitate management. • Sales and Operations Planning- process to develop tactical plans that provide management the ability to strategically direct the business to achieve competitive advantage on a continuous basis. • Master Data and Hierarchy Maintenance- a comprehensive method of enabling the organisation to link all of its critical data to one file, called a master file that provides a common point of reference. • Project Coordination- planning and managing multiple tasks simultaneously. • Administration- the efficient organisation of people, information, and other resources to achieve organisational objectives. • Reporting- an in depth understanding of all reporting processes within the organisation. • Team Coordination- working in unity with all team members in order to achieve organisational goals and objectives. • Take accountability for results and people Marketing Analyst at Good Stuﬀ Co., Durban South Africa January 2018 – July 2018 | To drive the growth of the Good Stuﬀ brand across retail accounts. Develop strong relationships with demand planning and retail buyers and influence adoption of brand strategy. Develop and implement promotional strategy in conjunction with the Marketing Director. Maximize sales by overseeing eﬀective in-store execution of promotions through sales force management. Develop rolling 16-week Sales Forecasts Generate Sales and Promotion analysis reports, interpret results and generate actions based thereon: Generating Sales analysis reports through transformation of raw sales data from various sources (ie Qlikview reports, PnP Supplier portal data). Developing Excel based models and reports. Analysis of reports and data to identify issues, drive sales in various stores and regions, give input into production and stock planning. Generation and analysis of monthly promotional eﬀectiveness reports. Analyzing the eﬀectiveness of promotions in store, and print, to determine eﬀectiveness via calculating promotional volume lihs and growth percentages. Giving feedback to marketing director for action based upon analysis. Review weekly stock reports to identify issues and ensure maximum sales. Interfacing with Customers, dealing with consumer queries and complaints in consultation with Marketing Director Oversee facilitate month-end payments to and receipts from key stakeholders. Develop an insight into Consumer & Trade marketing to enable engagement in Product Development process Business Owner at orangepandastore.com, Durban January 2015 – June 2017 Business owner and Manager of ecommerce retail store orangepandastore.com Managed day to day operations. Created, implemented and managed all paid media campaigns (PPC, Facebook Ads, Instagram Ads,etc), which contributed major growth and the main driver of revenue for the business. A/B, Multivariate testing and optimization of all Ad campaigns. ReMarketing Campaigns. Content Creation Brand Building. On Page and Oﬀ page SEO Social Media Marketing via Facebook Ads and Instagram influencers. Product Sourcing and Contract Negotiation. Supplier Relationship Management. Education Bcom Honours Marketing & Supply Chain Management, University of KwaZulu-Natal, Durban January 2017 – November 2017 70% aggregate and certificate of Merit in my Thesis (Topic: The eﬀect of SEO on consumer purchase decisions) Bcom Marketing and Supply Chain, University of KwaZulu-Natal, Durban February 2010 – November 2013 Matric, Northwood Boys High, Durban, KwaZulu-Natal January 2005 – December 2009 Business Studies - 80 Accounting - 79 Mathematics - 74 English - 79 Physical Science - 60 Afrikaans - 60 Courses Digital Marketing Diploma, Shaw Academy June 2017 – November 2017 Google Adwords Certification, Google August 2019 – August 2019 References Cheryl Naidoo - Director of Logistics from MSC Logistics- Shaiyur Maharajh - Marketing Manager from Good Stuﬀ Co- Sherona Balram - Demand Planning Manager from RCL Foods (Vector Logistics Division)