Ruth Muthoni

RUTH MUTHONI Senior Digital Marketing Specialist SUMMARY DEPENDABLE SOCIAL MEDIA MANAGER WITH STRONG KNOWLEDGE OF SOCIAL MEDIA PLATFORMS. SUCCESSFULLY GROWS COMMUNITY AND BUILDS ENGAGEMENT ACROSS ALL SOCIAL CHANNELS WITH TARGETED CONTENT. REVIEWS AND ADVISES ON WAYS TO IMPROVE EXISTING SOCIAL MEDIA ACCOUNTS. ADAPTABLE SEO SPECIALIST WITH AGENCY EXPERIENCE. EXCELS AT DEEP SEO ANALYSIS AND STRATEGY. DRIVES ORGANIC TRAFFIC BASED ON ROBUST DATA AND QUALITY CONTENT. PROFESSIONAL EXPERIENCE NETFLIX, Netherlands Feb 2021-March 2023 Senior Social Media Manager ● ● ● ● ● ● ● ● ● ● ● Formulated and implemented detailed marketing strategies, engaging with online audiences to drive sales. Produced high-quality social content, ensuring alignment with brand voice and messaging. Managed influencer marketing programs across verticals, establishing guidelines and metrics to achieve KPIs. Created and implemented monthly editorial calendars based on client social media and marketing goals. Monitored competitor and adjacent niche accounts for audience preferences and new opportunities. Collaborated with design studio and external agencies to create assets for paid and organic posts. Oversaw community management and customer relations across social media channels. Defined key performance indicators and social media metrics to follow for monitoring social media goals. Used combination of brand toolkit and own design skills to write and design converting content. Ideated insightful content for varied target audiences, driving reach and engagement with new and existing customers. Communicated with followers, responding to comments and queries timely in brand style and tone. MARAMANI, Wyoming April 2020- Jan 2021 SEO Specialist ● Edited content to align with brand and exhibit expertise, authority, and trust to uphold quality standards. ● Updated SEO optimizing tasks using content management systems. ● Implemented changes directly on website through understanding technical aspects of SEO. ● Researched competitor websites, identifying opportunities to improve client website performance. ● Researched SEO keywords to develop strategies aligning with client goals. ● Wrote content to satisfy user intent by being insightful, relevant and engaging to various target audiences. ● Brainstormed content marketing strategies to boost brand awareness, generate leads and increase sales. ● Carried out keyword research to determine high traffic potential. ● Negotiated optimal placement of advertisements across different media types. LUNAR RHYTHMS, Manhattan Dec 2018- Feb 2020 Social Media Marketing Manager ● ● ● ● ● ● Developed operating budget to spend for promotions and advertising, seeking cost-effective measures for marketing investments. Used applications to plan and schedule social media posts during peak hours and heavy traffic to attract more prospects and increase sales. Engaged with customers on social media by addressing queries and concerns to establish roster, build rapport and provide continued support. Demonstrated products and services on social media by showcasing videos and tutorials to provide basic features, functions and benefits, maintaining consistency with brand. Created video content, infographics and drafted compelling copy to deliver fresh and visual content, increasing traffic and leads. Conducted research to determine target demographics, platform and brand messaging to provide best results in social media practices. NETFLIX, Netherlands Feb 2017- Nov 2018 Media Buyer ● Selected distribution channels best suited to bespoke advertising objectives. ● Used data to build strategies for targeting specific markets and consumer demographics. ● Developed research strategies to assess market demand for new offerings. ● Advised business clients on best mix of products for maximum sales and consumer engagement. ● Helped teams reach ambitious sales objectives with multi-channel marketing campaigns. ● Liaised with stakeholders to identify key sales objectives and devise strategies to achieve goals. ● Collated consumer data for product preference analysis and campaign optimisation. ● Wrote copy for advertisements, email communications and media used in advertising. MAVEN, Florida Aug 2015- Jan 2017 SEO Project Manager ● Employed analytical programs in compiling and generating performance reports to guide SEO strategies. ● Originated marketing campaigns to amplify company revenue and brand visibility through advertising. ● Spearheaded keyword research and content optimisation efforts to make website posts and articles SEO-friendly. ● Analysed competitor performance to compare current SEO performance against competing websites and devise strategies for surpassing competitors. ● Kept website content and links updated for maximum optimisation and search engine rankings. ● Engaged marketing professionals to set and align goals for growing website traffic and revenue generation. ● Generated high-quality SEO content, conforming to established guidelines for high search engine rankings. ● Devised and implemented SEO strategies for growing rankings organically and amplifying site traffic. ● Measured success of SEO and ROI using analytical tools to verify impact of marketing initiatives on web traffic. EDUCATION UNITED STATES INTERNATIONAL UNIVERSITY Bachelor of Arts in Integrated Marketing Communications with Honors - ADDITIONAL INFORMATION ● Awards: Best Local Search Marketing Initiative — SEO in Search Engine Land Awards (2016), Finalist in Excellence Award Winners for 2019 UpCity Awards