Ruth Kolo
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Email:-LinkedIn: (https://www.linkedin.com/in/ruthkolo/)
Professional Experience
SEO Specialist / Enterprise Strategy, Uganda
October 2023 - Present
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Implemented architectural changes that enhanced SEO positions by 80% for target keywords,
leveraging keyword research and analysis tools.
Led a team to resolve critical SEO issues using Screaming Frog, improving site health and search
visibility.
Conducted continuous keyword research and optimization to expand organic search footprint,
increasing relevant site traffic.
Researched and analyzed competitor websites and advertising links to gain insight into new
strategies.
Developed top-ranking marketing content such as blogs and other promotional materials.
Optimized content and managed SEO settings in various CMS platforms, including WordPress
and Shopify.
SEO Specialist / DivineAssistants, Canada
January 2023 - October 2023
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Utilized Google Analytics to track, report, and analyze web analytics data, optimizing SEM
campaigns for improved performance.
Optimized website copy and landing pages for SEM, enhancing keyword relevance and
improving conversion rates.
Developed and executed off-page SEO through link-building.
Presented SEO performance reports to senior management, providing insights and
recommendations for continuous improvement.
Resolved complex SEO challenges by conducting thorough site audits and implementing strategic
changes.
Content & Marketing Coordinator / WOMOC
January 2020 - December 2022
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Orchestrated marketing campaigns, boosting brand awareness and website traffic by 70% through
SEO and social media strategies.
Developed and managed a marketing calendar aligned with product and service launches.
Drove email acquisition and marketing campaigns to support key business initiatives across
account management, new business development, and customer experience.
Measured and reported performance metrics for digital marketing campaigns using Google
Analytics, assessing ROI and KPIs.
Provided digital marketing solutions to non-profits, e-commerce businesses, and personal brands.
Led and managed talented teams to plan and implement project tasks, meeting timelines and
exceeding expectations.
Increased customer engagement by 200% through social media.
Digital Marketing Specialist / Herbal Goodness, US
August 2019 - December 2020
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Directed marketing campaigns to drive website traffic and enhance brand awareness, achieving a
70% increase in sales through SEO strategies.
Enhanced SEO positions by 80% through strategic website and content modifications.
Directed social media content development, exceeding sales targets through engaging campaigns.
Performed ongoing keyword discovery, expansion, and optimization to increase organic search
footprint and drive relevant site traffic.
Developed top-ranking marketing content such as blogs, promotional materials, and
advertisements for social media, leading to surpassing sales targets.
Education
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B.Sc. Computer Science, Ahmadu Bello University
2014
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Certificate of Business School Completion, Future Females
2021
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Professional Certificate in Project Management Skills, MSBM
2023
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SEO II Certification, Hubspot
2024
Skills
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Technical: SEMRush, Ahrefs, Google Search Console, Google Analytics, Screaming Frog
Content Creation: Blog writing, social media content, website copy
Digital Marketing: SEO, SEM, email marketing, social media strategy
Community Building: Engaging users on social media, fostering online communities, leading
community outreach programs
Project Management: Strategic planning, team leadership, project execution from planning to
completion
Achievements
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SEO Improvement: Achieved an 80% increase in SEO positions for target keywords.
Community Engagement: Boosted customer engagement by 200% through effective social media
strategies.
Sales Growth: Led campaigns that resulted in a 70% increase in sales through optimized SEO and
content strategies.
Team Leadership: Successfully managed and led teams to meet and exceed project goals,
ensuring timely delivery and high-quality outputs.
Summary
With extensive experience in SEO, digital marketing, and community building, I have a proven track
record of developing and executing successful marketing campaigns that drive significant growth and
engagement. My technical expertise in tools like Google Analytics, SEMRush, and Ahrefs, combined
with my ability to create compelling content and foster strong community relations, makes me well-suited
for roles requiring strategic planning and hands-on execution. I am passionate about translating complex
technical concepts into engaging content and am eager to contribute to innovative and dynamic
environments.
