RUTH EFRETUEI
Nigerian | Lagos, Nigeria | --| LinkedIn : https://www.linkedin.com/in/ruth-efretuei/
SUMMARY
•• Highly organized organized and proactive professional assistant with excellent multi tasking, communication. ••Proficient
in administrative support, scheduling, email management and research, ensuring seamless operations.
••Tech savvy, detail oriented and committed to delivering efficient and reliable virtual assistance.
EDUCATION
Afe Babalola University – Nigeria
Bsc, Medicine and surgery
WORK EXPERIENCE
Virtual assistant
February 2023 - November 2024
Maple Lagos – Lagos, Nigeria
••Scheduled and managed calendars for restaurant executives.
••Handled emails, phone calls, and other correspondence.
••Assisted with planning and execution of special events or promotions.
•• Communicated with suppliers and vendors for timely delivery of supplies.
••Assisted in recruitment processes, including scheduling interviews and screening applications.
••Addressed customer complaints.
••Managed customer surveys or feedback
•• Conducted research on market trends, competitors, or operational improvements.
Social Media Manager
February 2022- July 2023
Yoloisland – Lagos, Nigeria
•• Developed high-quality, engaging posts, videos, and stories showcasing the company’s products, services, and
organization tips.
•• Designed a content calendar and strategy tailored to the company’s goals, such as increasing brand awareness,
generating leads, or driving sales.
•• Responded to comments, direct messages, and reviews promptly, fostering a sense of community and building trust with
followers.
•• Monitored key performance indicators (KPIs), such as reach, engagement, and conversion rates, and provide regular
performance reports.
•• Stayed updated on industry trends, viral challenges, and platform algorithm changes to keep the content fresh and
relevant.
•• Created and managed social media ad campaigns to target specific audiences and drive traffic or sales.
•• Partnered with relevant influencers in the home organization niche to promote products or services.
•• Fostered a loyal following by hosting giveaways, challenges, or live sessions related to home organization tips.
•• Handled negative feedback or public relations issues on social platforms professionally to protect the company’s image.
•• Ensured all social media content aligns with the company’s branding, values, and voice.
Social Media Manager
January 2021 - January 2022
Sunjojewelry - Toronto, Canada
•• Responded to customer inquiries, managed inboxes, and handle correspondence with suppliers, vendors, and team
members
•• Assisted in tracking and managing orders, ensuring timely fulfillment, shipping, and delivery updates.
•• Monitored inventory levels, updated stock information, and coordinated with suppliers for restocking.
•• Organized the owner's meetings, appointments, and deadlines, including photo shoots, marketing campaigns, and
supplier calls.
•• Drafted content calendars, scheduled posts, engaged with followers, and responded to inquiries on social platforms.
•• Assisted in uploading new jewelry products, updating descriptions, prices, and maintaining a clean, functional website.
•• Provided exceptional customer support, handled refunds/exchanges, and resolved customer complaints professionally.
•• Helped execute marketing campaigns, promotions, and newsletters via platforms like Mailchimp or WhatsApp
broadcasts.
•• Assisted in generating ideas and sourcing images/videos for online marketing or product promotions.
•• Maintained accurate sales, expenses, and inventory records using spreadsheets or software.
•• Coordinated with manufacturers, designers, and suppliers to ensure smooth workflow and timely deliveries.
•• Assisted in planning virtual events, collaborations with influencers, and coordinating PR packages.
•• Helped with invoicing, tracking payments, and monitoring expenses to ensure proper financial records.
•• Researched jewelry trends, competitor products, and customer preferences to provide valuable insights.
•• Handled administrative duties like file organization, document preparation, and maintaining business records.
SKILLS
•• Extensive experience in Google ecosystem / Microsoft Office suite
•• Excellent writing, verbal, and communication skills
•• Proficiency in tools like Trello, Canva, Mailchimp, WordPress, Airtable, Asana, Slack, Triplt, Doodle, etc
•• Proficient in navigating digital platforms and SaaS tools.
•• Skilled in using Salesforce and similar customer service platforms
•• Proficiency in Canva, Notion, Go High level, and other design tools for automation and online sales
•• Customer relations management
•• T echnically minded with a good problem-solving solution skill
•• Proactive problem solver with a positive, solutions-focused mindset and trustworthy
Troubleshooting, Ticketing system, security, and keeping up with industry trends
•• Goal-oriented and result-driven
••Knowledge of PR tactics and experience working with media outlets.
•• Familiarity with content management systems (CMS) and video editing software.
INTERESTS
Healthcare
LANGUAGES
Oron - Native
French - Beginner (Learning)
Tennis
Travel
English - Expert
French - Conversational