Ruth Danielle E. Gascon
Senior E.S.L. Teacher
Philippines | - |-
Summary
Languages and Skills
Experienced key account trade officer and trained educator offering a demonstrated history of working
in driving revenue in the consumer goods and education industry through valuable client relationships.
Creative and dynamic marketer with expertise in penetrating new markets to ensure sustainable
revenue growth. Leverages exemplary communication to establish positive brand presence while
fostering continuous client engagement. Skilled in Teaching Kid and Teenage Learners, Life Sciences,
Product Sales, Brand Analysis, Strategic Management, Marketing Projects, Market Research, and dayto-day Field Work with an IELTS band 8.0 and a CEFR Level C1. Strong marketing professional and
educator with a Bachelor in Secondary Education Biology focused in Biology/Biological Sciences,
from the University of the Philippines Diliman.
English
Core Competencies
Sales
Event Management
Revenue Enhancement
FMCG
Field Work
Operational Excellence
Relationship Building
Statistical Data Analysis
CEFR Level C1
Filipino
Native Speaker Proficiency
Spanish
Intermediate Working Proficiency
Trade Execution
Brand Management
Teaching to Young Learners
Curriculum Development
Budget Management
Territory Management
Strategic Planning
Solution Selling
Life Sciences
Laboratory Techniques
Marketing Planning
Product Education
Research & Analysis
Project Management
Process Improvements
Graphics Layout
Professional Experience
Senior Teacher
JUN 2019 - PRESENT
E.S.L. Teaching Company
Created and taught relevant lessons focusing on building fluency. Facilitated individualized activities
emphasizing critical learning and deep comprehension skills.
Contributed constructive feedback to program structure and management procedures.
Demonstrated methodology to faculty through mock lessons and skills workshops.
Administered tests and completed evaluations in order to analyze student performance.
Participated in parent-teacher discussions to generate learner-centered lesson materials for
students
Investment Consultant
DEC 2018 - MAY 2018
A.A. Organization
Developed and maintained client relationship to drive value that was accomplished through a needsbased approach. Met client investment objectives, analyzed, and evaluated tax liens and realty
portfolios by recommending investment solutions aligned with the client’s risk tolerance, time frame,
and financial situation.
Created a framework of independent programs that can manage batches of information from
government and private realty listings.
Efficiently re-allocated portfolios by aligning the expected return with the appropriate level of
risk.
Worked with high net worth clients in a strategic capacity, providing education in asset
allocation and understanding each client’s unique financial objectives.
Key Account Specialist for Growth Brands
JAN 2018 - DEC 2018
Procter & Gamble (Macro Distributors, Inc.)
Served as a key member of the key account sales team charged with formulating strategic direction
and devising business development initiatives consistent with the national strategy for the specific
growth brand. Traveled regionally to identify and develop new business opportunities and effectively
managed a territory spanning across the Western Visayas. Cultivated business partnerships, built a
French
Limited Working Proficiency
Technological Proficiencies
Microsoft Office Suite
CRM: HubSpot, Mailchimp
Adobe Creative Suite
Project Management Software: Trello,
Slack
Statistical Analysis Software: SPSS
Activities
Go-to-Market Activations –
Procter & Gamble joins Dinagyang 2017
Procter & Gamble Suki Weekend Wave 2
Procter & Gamble Laboracay 2017
Procter & Gamble and Prince Royal
Convention
Seminars and Certification
BK12 and JK12 English Education Training
Key Account Executive School by Procter &
Gamble Western Visayas
Inquiry-based Science Instruction in the K-12
Curriculum by BIOTA Diliman
Wastefulness and Parsimony by Eduardo
Padlan, PhD
A Primer on (National Science Research
Institute) NSRI’s Safety and Security Rules
and Regulations: The NSRI Laboratory Safety
Program: Ensuring Safety and Security in the
Laboratory
International Conference in Science and
Mathematics Education 2014
EdCamp 2014: Teachers' Learning
successful pipeline and created new sales opportunities including new large-scale clients.
Increased Q1 and Q2 quarter over quarter sales by 26% and 29% respectively.
Planned, Sold, Executed sales fundamentals plans to deliver an improved share of SKUs and shelf
and compliant to shopper-based design principles and targets.
Analyzed data and competitive intelligence to determine and execute a new go-to-market
approach.
Implemented a new sales strategy to recapture lost clients, grow sales of core customers and
reintroduced slow-moving warehouse inventory
Created and Communicated demand forecast and supply plan to ensure sufficiency of the joint
business plan to deliver targets.
Business Development Officer
JUL 2017 - DEC 2017
Procter & Gamble (Macro Distributors, Inc.)
Generated new sales opportunities by developing relationships with new and existing clients through
individualized account management. Managed a region comprised of 31 key accounts under the retail
business unit. Forecasted and reviewed existing client contracts and created comprehensive reports
for each target account on a quarterly basis.
Developed growth plans and strategies by identifying growth opportunities, creating a marketing
program that best integrates sell out, advertising, and trial-and-trade programs
Provided the SBU head with data analysis of brand performance, account management,
comprehensive consumer research, shopper behavior relating to the right target market, market
activity, market rates, and conditions.
Collaborated with team members to deliver business growth through initiative/promotion/pricing
plan development, planning, execution.
Used analytical skills to drive the right decision on trade fairs and sales conventions to further
product reach, trade strategy, competitive defense.
Trade Marketing Officer
DEC 2016 - DEC 2017
Procter & Gamble (Macro Distributors, Inc.)
Researched and created new sales opportunities in order to maintain a solid client pipeline and
database. Coordinated cross-functionally to facilitate client relationships. Developed B2B
relationships, researched and built client contacts by attending sales conventions and trade
shows. Planned and executed marketing strategies and events including trade shows and sales
conventions.
Propelled revenue by evaluating the market, consumer behavior, and identifying new prospects.
Created and implemented market activation programs for product launches and store openings.
Strategically supported channel and alliance partnerships for local key accounts.
Increased revenue by 34% quarter over quarter within the retail and wholesale channel partner
ecosystem.
Executed category management working with each account executives (planogram, promotion,
merchandising, communication, and shoppers based marketing) for key accounts in Negros Island
Region.
Executed of trade promotions including pricing and operations liaison
Ensured the excellent trade execution of national initiative in-store across the region.
Operations Associate and Creative Solutions Specialist
FEB 2016 - JUL 2016
Magic, Inc.
Coordinated, managed and monitored the business operations including customer service and
sales.
Interacted with clients and third-party solutions to ensure completion of business projects.
Synchronized all necessary departments to ensure all setups and activities were executed in a
timely manner.
Collaborated with paid event sponsors to secure project deliverables and manage client
relations
Worked with contracted venues on securing accommodations, registration and meeting
materials, and ordering of food and beverage and audio/visual equipment set-up
Managed event budgets and was accountable for final invoice reconciliation, check requests,
and expense allocation
Facilitated coordination and communication between support functions.
Performed sourcing initiatives to fill open positions and anticipate future needs.
Conducted recruitment and selection processes.
Earlier Experience
2013 - 2016
Various Organizations
Teaching Intern at the University of the Philippines Integrated School
Facilitated learning of high-school level biology and chemistry for middle school and high school
Workshop in The Raya School: Basic
Counselling Seminar for Teachers 2015
Community Involvement
Organizations – UP Pre-Medical Society,
UP Astronomical Society, UP SILAK-SILAB
Volunteer – Natalie in the Light,
Inc., International Movement ATD Fourth
World, Bahay Kalinga
Teaching Activities – Science student
teaching at the University of the
Philippines Integrated School for Grade 8
and 9, Professional Development Seminar
for Krus na Ligas High School Teachers
(November 2014 – December
2014), Community-Based Science
Teaching Matrix for Barangay Old Balara,
Quezon City (July 2015), Demo Teaching
on Adaptation for Grade 10 in K to 12
(July 2015), "Ang SCIya-saya Science
Camp" for Barangay UP Campus
(November 2015)
Fundraising Events – Marvel Cinematic
Universe block movie screenings for the
benefit of medical charities
students using learner-centered lessons and activities.
Created activities that show the relationship between scientific concepts and everyday life.
Attended various workshops for statistical analyses on student assessment.
Academic Tutor for students of Brent International School Manila, Saint Pedro Poveda College, and
Xavier School
Assisted students in mastering concepts needed to pass the SATs.
Taught efficient testing techniques and conducted timed practice exams to help students manage
expectations in the testing process.
Evaluated students’ progress and adjust instruction based on feedback.
Identified individual developmental needs and implemented customized coaching and mentoring
to help students master new skills.
Laboratory Research Intern at the University of the Philippines Diliman Institute of Biology
Researched on heavy metal uptake experiments with cadmium in capsicum lines.
Performed block design laboratory experiments in hydroponically cultured plants.
Performed statistical analyses on cadmium content on biomass.
Studied and investigated the physiology of the assigned plant breeds and prepared extensive
research reports
Oversaw the operations of greenhouse and assisted to maintain proper care of plant fields and the
seed rooms on campus
Used biostatistics and biological computation techniques to research biochemical bases for the
plant traits
Conducted agricultural lab tests on different plant and seedling samples to document reports on
the amount of heavy metal uptake.
Director of Marketing at the University of the Philippines Pre-Medical Society
Created promotional materials and press releases.
Coordinated with different advertising institutions to improve media mileage.
Increased reach of and regulated social media presence.
Developed sponsorship packages for different fundraising activities for socio-civic projects.
Managed events up to 400 guests per project and ensured the execution of services including but
not limited to public/guest safety, cleanliness of the facility, room set-up, power distribution,
lighting, and air temperature.
Led site visits and pre-event meetings with clients to discuss the flow and overview of the
event and identify any areas of concern.
Processed post-event summaries, invoices, and critiqued execution of event for general client
service satisfaction.
Developed reports for Risk Management in the event of patron accidents.
Collaborated with the ad-hoc sales team in actively selling the venue to prospective clients by
attending networking functions, conducting site visits, and creating initial proposals.
External Affairs Cluster Member at the University of the Philippines Astronomical Society
Created publication materials (posters, flyers, brochures) for organization events.
Created sponsorship packages for fundraising activities.
Education
BSEd Biology (Chemistry)
2014 - 2016
University of the Philippines Diliman
BS Biology
2009 - 2014
University of the Philippines Diliman
Awards: College Scholar, UP Pre-Medical Society Person of the Year, Applicant of the Year, Angelo
King Foundation, Inc. Scholar, Creamsilk Women Empowerment Scholar
University of St. La Salle - Integrated School
2000 - 2009
Class Salutatorian, Bro. Francis Cody Honors Society Awardee, S3 Training Officer in Citizens
Advancement Training, Academic Excellence Awardee
