Russell Hall

5-Part Email Autoresponder Follow Up Series. This series of emails is intended to maximize the response you get from the people who downloaded the free eBook from your "Online Consultant Website". If you follow the instructions below, you will not fail to pick up some new customers! Of course you may change the contents to suit your own style and personalize your offer. You also need to insert your name, website, email and phone number as well as the correct download link for the eBook (the one you amended with your own details then saved as PDF) and uploaded to your server. The first email is sent to them immediately after they have opted into your list to get their free eBook download. -----SUBJECT: “Getting More Internet Customers”. -----Hi [Firstname], Thank you for showing an interest in our free eBook “Getting More Internet Customers”. Here’s the download link for the eBook http://yourwebsite.com/get-more-net-biz-sjd7355fs.pdf This eBook is written in plain English and is intended to point you in the right direction about how you can get more internet customers in the shortest possible time,.. and to keep them coming. That said,... there may well be quite a few questions that spring up with regards to some of the methods, and so if that’s the case I’d like you to know that you can call me 5 days a week (Mon to Fri from 8am to 8pm) to discuss or clarify any aspect of it without any obligation and with an assurance that I’m not going to try to sell you a thing! Have an awesome day, Your Name YourWebsite.com PS - I'll check back with you in a few days just to make sure you were able to download the report, and if so you could fire off any questions by reply email as I’d love to elaborate or clarify anything you may want more detail on. -----------------------------------------------------The second email should be sent no more than 2 days later as you want to capitalize on their initial interest. ------- SUBJECT: The “Getting More Internet Customers” eBook I sent you. ------Hi again [Firstname], This is [Your Name] once again from YourWebsite.com. Just checking in to make sure you were able to download the free eBook “Getting More Internet Customers” I sent you the other day. If you experienced any difficulties, please let me know and I'll arrange to get a copy to you right away. If you were able to download and read through it, I'd really love to get your feedback! When we wrote the eBook “Getting More Internet Customers”, we really set out to simplify the processes involved and to show you ways that you can get started yourself just by understanding the basic steps and not having to get bogged down in expensive processes and getting ripped off by web design gurus and SEO “experts”. We are just like most other small businesses in our region that have tight budgets and need to get quantifiable results quickly and regularly in order to remain competitive. Many local businesses have told us recently that our eBook was a turning point in them starting to become effective online, and that of course makes us feel great. There are others that we’ve been able to assist with free website appraisals or helping them start with the basics to start getting more Internet customers without breaking any budgets (in most cases we shaved money off their existing marketing costs) If you’ve got any questions however small (or large) just hit the reply button to this email or send to- and we’ll get a reply back to you within 24 hours! Alternatively you’re welcome to call me on my personal cell number at- Mon – Fri between 8am and 8pm for a chat about any aspect of local online marketing that could help you in your business. Very Best regards, Your Name YourWebsite.com-------------------------------------------The third email should be sent about 4 or 5 days after the original email (remove client from series if they have already called you back or responded) -----SUBJECT: The Reasons Why Your Website Sucks! -----Hello [Firstname], Excuse me if I’m wrong, but at this stage we don’t seem to have any record of contact from you since we sent out your free copy of “Getting More Internet Customers” eBook. That’s totally OK,.. you may be busy or just didn’t feel any urge or need to get in touch as many others have done recently. But one thing I am assuming is that if you’re like most local businesses that already have a website,.. then you may be less than ecstatic about the results and revenue that you get from it. In short,.. if it’s anything like the dozens of other sites we analyze,.. it "sucks" (if not totally then usually at least in a few ways,.. especially of its not generating new business for you! If you haven’t yet got a website then that’s even more reason to say that your online presence sucks! We can help you fix that,.. and initially we’re willing to do that without any charge at all by way of a free evaluation of your website which we do via video screen capture. It’s usually a short 5 to 10 minute video appraisal that we generally will charge $147 to do. We don’t really care whether you act upon our advice and apply the suggestions we made,.. or if you give them to someone else to incorporate for you but one thing for sure is that it will show you is your site’s strong and weak points and how you can change that to turn around your website responses and revenue. If this sounds like a good thing to you then please either hit reply to this email or give me a personal call on my mobile number if you like on - Mon – Fri between 8am and 8pm and I’ll be happy to get the ball rolling for you. Remember, that there’s no obligation and I can assure you that it will be a real eye opener for you one way or another. I Look forward to talking with you soon, Your Name YourWebsite.com--PS – because of the highly focused nature of our work and the need to get our clients the best results in a very competitive market, I can only work with 2 of any business category at one time. Whilst ever we have a business in a certain category under our service contract, we never engage any more than one other business in that category so that we can deliver the best results to them. If you’d like to be one such business in your category in [name of city] then now’s your chance! -----------------------------------------The fourth email should be sent about 7 days after the original email (remove client from series if they have already called you back or responded) -----SUBJECT: The Free Hidden Gift, - Did You Find It Yet! -----Hello [Firstname], You’ll recall the free eBook “Getting More Internet Customers” that I sent you last week. Well unbeknownst to many, it contained a free hidden gift. Not just any old valueless give away, but a really powerful tool that could in fact be the turning point for your business. Some people did find it and when they did so and started to realize the relevance of it they almost freaked out with excitement. I even had personal calls like “come on, this can’t actually be for real right,.. why would anyone give something this awesome away?” OK, OK,… I’ll tell you what the hidden gift was and then I’m going to add something else on top of that,- Free Delivery of your customized free gift! So I’m talking about the fact that Google has prepared over 100,000 free optimized websites to local business just like yours. It’s called “Google Places” and it actually is a website. Many people just don’t realize this but its so true. Google have prepared a website portal for your business where you can feature products, reviews, articles, videos and a whole lot more,.. and all you need to do is claim your Google Places website and start adding relevant content. Heck, even without any content at all,... and simply by claiming your site and making it visible in being active is a sure fire way to elevate your online status and start building a presence you can capitalize on. Now here’s the thing. Many local businesses are either too busy or simply don’t know how to go about claiming their Google Places listing website and how to start setting it up. We charge $297 for this service and at present it’s a promotional special on our website at just $177, but I’m going to waive that fee entirely and give the service to you with any cost whatsoever,... as long as you reply to this email or call me back within the next 3 days! If you call after that you’ll pay $177 at least (still awesome value). Looking very much toward talking with you soon, Your Name YourWebsite.com-- PS – you may recall from my last email that I told you we never work with more than two businesses in any single category in (name of city). This is all the more reason to jump on this while you can! -----------------------------------------The fifth and final email must be sent 48 hours after email #4 (unless client has already called you back or responded) -----SUBJECT: 24 Hours Left To Claim Your Free Google Approved Website. -----Hi[Firstname], A couple of days ago I wrote and told you about the free Google approved and designed website that we’d like to set up for you. Yes… it’s your Google Places listing website and we want to claim it for you and set it up with the basic for you without charging you a penny! But, the offer expires in 24 hours and the price reverts to $177 after that (and we will refuse late comers as we’re always stormed whenever we offer this,.. which isn’t very often). Why are we being so generous? OK,.. I’ll be honest,- because it drums up a truckload of new clients for us. That said,.. there are just as many that take us up on the free offer and then don’t become clients for one reason or another. That’s totally OK with us because just like you we’re in the “numbers game”. Some people buy and some don’t, but we don’t stop our creative marketing just because we get dejected with the people that don’t buy or don’t become clients. No problem at all, and we wish every one of them the very best of success! After this email I won’t be bothering you again or making any other offers like the ones I have during the past week or so. At this stage I figure you’re either interested or you're not,... and so the ball is entirely in your court,... but only for the next 24 hours. With very best regards, Your Name YourWebsite.com--