Russel Rodricks

I am an eCommerce & Digital Marketing professional with nearly four years of hands-on experience driving growth across D2C, marketplaces, and q-commerce platforms. With a background in Operations (MBA) and Engineering (BE IT), I bring a strong blend of analytical thinking, digital strategy, and operational efficiency to help brands scale sustainably across online channels.

My core strength lies in end-to-end eCommerce ownership—from platform management and performance marketing to supply chain coordination, website operations, and growth analytics. At Deoleo, I currently manage the digital growth of Figaro Olive Oil, Figaro Baby, and Bertolli across major platforms such as Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, and BigBasket. I ensure strong visibility, optimized listings, efficient campaign execution, and seamless order operations that directly contribute to revenue and market share expansion.

Across my experience, I have consistently helped organizations achieve their business objectives by:

1. Driving Revenue Through Digital Performance

• Optimizing campaigns across marketplaces, Meta, and Google with ROI-focused strategies.
• Boosting search visibility, ranking, and conversions through keyword optimization and structured visibility plans.
• Strengthening website performance by improving UX, SEO, and automation on WooCommerce and Shopify.

2. Enhancing Operational Efficiency

• Automating warehouse workflows for order processing, inventory, pick-pack, invoicing, and dispatch through tools like Zoho, SKU plugins, and Odoo.
• Reducing operational delays and improving fulfillment accuracy by streamlining daily order-to-dispatch processes.

3. Strengthening Market Competitiveness

• Using scraping and analytics tools to track competitor pricing, availability, and demand trends across cities and categories.
• Supporting new product development through deep category research, pricing analysis, and procurement insights.

4. Building Scalable Digital Foundations

• Leading platform onboarding, listing quality improvements, brand communication, and collaboration with agencies for ads, SEO, and visibility.
• Supporting brand storytelling through creative planning, banners, events, and platform-specific promotions.