Russel Ian Cruz

RUSSEL IAN CRUZ DIGITAL ADVERTISING SPECIALIST--- I'm a Digital Advertising Expert trialed by experience in the Digital Marketing world since 2018, paired with potent knowledge and understanding of technological advancements from IT Business careers. EXPERIENCE PAID SEARCH SPECIALIST Crafted Agency Inc. | Aug 2021-present EDUCATION Created and managed digital Bachelor of Science in Information Technology manufacturing space Bulacan State University | 2013 campaigns for top clients in the B2B Well optimized, planned and executed campaigns for several manufacturing giants Drafted numerous digital marketing SKILLS campaigns and strategies in numerous social platforms and search engines. Provide insight directions to ongoing Market Strategy Marketing Tools Budgeting Planning Project Management creative experimentation framework/program IT EXPERIENCE Change Management Analyst | Jul 2015 - Apr 2018 Contributed order through administering change requests to be done in the company Organize documents and classified information within the company Contributed to adhering to both minor and major changes being requested inside the company and its external peers and clients IT Helpdesk Associate | Oct 2014 - Apr 2015 MEDIA BUYER / DIGITAL MARKETING SPECIALIST Freelance | Sept 2018 - Aug 2021 Tracked and reported on social media analytics to demonstrate the success of each platform, approach, and campaign. Helped achieve corporate marketing goals by collaborating closely with social media teams to develop strategic campaigns. Attending to CPA, CVR performance, and optimizing campaigns to extrapolate revenue and costs Research, and implementing new Contributed to adhering to employees' techniques and ideas for digital technical concerns marketing and ads management to be Assisted the company on administering up-to-date with the growing marketing client and employee system logins and and trends information Monitored social media content to Technical Support Analyst | Dec 2013 - Aug 2014 maintain continuity across platforms. Contributed to adhering to clients' technical concerns Provided solutions to basic and advance technical issues to clients Very talented in understanding the digital market in any space in both B2B and B2C. With working with numerous clients and agencies across the globe. From Real Estate in Australia, E-Com boomers in the USA, and now with manufacturing giants across the globe. Equipped with a technical background into quickly understanding complex systems and a wide range of experience in connecting with the market with digital advertising fundamentals. I do possess a high logical view in understanding marketing data, with a keen sense of understanding a market-driven mindset. Performance and results are the things I do deliver for my clients and peers. Highly motivated, open to ideas and has quite the hunger in learning new things related to Digital Advertising and providing well-developed marketing results. Fought 3,230,023 goblins, 758 dragons, and 8 demons using just three swords. That's just my hobby =)