RUSS DAVIS-
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www.linkedin.com/in/russjdavis
MARKETING/BRANDING/COMMUNICATIONS/BUSINESS DEVELOPMENT PROFESSIONAL
Multifaceted Marcom and Business Development Professional, recognized as a strategic and innovative leader with a
well-documented and proven history of building and implementing comprehensive Marcom/Branding strategies that
embed a holistic omni-channel approach into an organization’s marketing, communications and business development
functions.
Extensive experience representing organizations on boards and committees, managing internal companywide
communications (corporate and executive), presenting to senior executives, and serving as the face of the organization.
Well-known leader in the public/government affairs sector in Metro Atlanta. Lauded as a collaborative mentor who excels
in building cohesive and collaborative teams, identifies and nurtures top talent, and encourages talent to realize their
fullest potential.
SIGNATURE STRENGTHS & EXPERTISE
B2B, B2C, B2B2C Integrated Marketing Strategy
Corporate & Segmented Branding & Positioning
Demand/Lead Generation/CRM
Sales Strategy & Support
Integrated Digital Strategy (Google, Web, SEO)
Board/Stakeholder/Donor Relations
Fundraising and Capital Campaign Support
Collaborative & Cohesive Leadership Style
Multi-million Dollar Budget Management
Project Management & Execution
Personnel Management & Team Development
Community Outreach/Relations
Public Relations/Public Affairs/Crisis
Communications
PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS
CHIEF MARKETING & COMUNICATIONS OFFICER
Clarity Marcom Consulting – Atlanta, GA
2020 - Present
Provide clients with strategy and support for Integrated Marketing, Brand-Building and Preservation, Digital & Social
Media, Strategic Planning, Customer Acquisition and Engagement, Media Relations, Communications and Storytelling
VICE PRESIDENT, MARKETING & COMMUNICATIONS
Technology Association of Georgia (TAG) – Atlanta, GA
2022 – 2024
Largest Tech Association in the U.S. – 30,000 Members, 20 Industry-Specific Societies, 6 Global and 150 society events
Responsible for conveying, internally and externally, the organization’s mission, vision, values and activities. Enhance
TAG’s visibility and stature locally, nationally and internationally by fostering long-term relations with TAG constituents.
Develop and implement integrated communication plans including public relations, media, marketing and other elements
that promote the organization. Therefore, enabling TAG to deliver world-class content, meaningful experiences and
thought leadership that generates lasting value to its members, stakeholders and the community.
Noted Highlights
Revised organization’s mission statement, brand messaging platform, created 25th anniversary logo and brand
positioning
Marketing, communications & digital promotions increased membership 25%; event attendance 30%; major
event sponsorships 20% - all exceeding definded goals
Social Media engagement and followership increased 50%
Executive Communications – wrote and/or edited talking points, speeches, thought leadership pieces, etc.
Increased positive media mentions/placements by 50%
Built cross-funtional team to support membership, sales, events, sponsorships & community engagement
Created the organization’s first-ever government relations/advocacy newsletter
Russell J. Davis
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CHIEF MARKETING OFFICER (CMO)
YMCA of Metro Atlanta – Atlanta, GA
Annual Revenue $120 Million – 18 Branches, 120 Affiliated Early Learning Centers, Two Resident Camps
2015 – 2020
Hired as a member of the senior leadership team to define and execute a comprehensive and intentional marketing
strategy aimed at elevating and protecting the organization’s brand and perception across multiple platforms and
increasing awareness of the programs, mission, and impact of the Association and its 18 membership branches and
programs. Oversaw day-to-day marketing, including advertising, communications, member acquisition and retention,
donor communications and relations and a 10-person staff. Served as the organization’s official media spokesperson.
Noted Highlights
Increased facility membership 10% and program membership 15%, equating to a $6M gross revenue increase.
Supported an $80M capital campaign, positioned to exceed 2019 expectations.
Created and built a storytelling function that included a first-ever visual storytelling role within the organization.
Spearheaded the company’s first comprehensive social media marketing strategy.
Led the team in creating the philanthropic, donor, and member “Get to Know Your Y” slogan that delivered a
record increase in donors and positioned the company for exponential growth.
Developed and executed the communication and advertising campaigns for the Association’s 160th Anniversary
event ranked as the largest and most comprehensive in the Association’s history.
Improved department efficiencies, collaboration, and support across all branches, transforming the 10-person
department to be more service and quality-oriented, streamlining job descriptions, and eliminating gaps by
hiring talent for newly-established Storyteller and Social Media Manager roles.
Designed a user and mobile-friendly platform for the company’s backend CRM system (SPIRIT).
DIRECTOR, MARKETING AND PUBLIC RELATIONS
Northside Hospital Healthcare System – Atlanta, GA
Annual Revenue $7 Billion – Five Acute-Care Hospitals, 120+ Outpatient Service Delivery Locations
1999 – 2015
Promoted to provide leadership and oversight of all hospital-wide branding, communications, advertising, public
relations, public affairs, government and community relations, sponsorship activities, and strategic marketing initiatives
for three hospitals and 120+ service delivery locations. Accountable for the management of multimillion-dollar systemwide marketing, advertising, and public relations budget and a staff of 12.
Noted Highlights
Led the development and execution of a complete hospital rebranding campaign, “A Lifetime of Care”, leveraging
brand consulting, advertising, and public relations experts to navigate the rebranding effort that elevated
awareness for excellence across the full spectrum of healthcare services.
Developed and implemented nationally-recognized advertising campaigns for the Northside Hospital Cancer
Institute and A Lifetime of Care campaign with branding that directly led to the organization’s ability to recruit
and integrate the state’s two largest oncology practices into the Institute.
Delivered YOY increases in ROI against a consistent 10-15% YOY increase in marketing spend as the healthcare
system experienced organic/inorganic growth to a $7B healthcare organization.
Branded and launched multiple new service lines and programs including the Northside Urgent Care & Family
Medicine practice; Primary Care Physician Network; Sleep Disorders Center, Northside Hospital Cancer Institute,
Breast Care Center, Stroke Center, Orthopedics and Spine Center, Preventive Medicine Services Program, Lung
Cancer Program, and the Center for Digestive Health.
Devised and led the organization’s communications and public relations strategies for high-profile events that
included the Olympic Executive Health Program, Buckhead day trader shooting, swine flu and Ebola outbreaks,
celebrity/patient encounters, executive salary defense, managed care crisis, and healthcare pricing scrutiny.
Overhauled the hospital's website. Defined and continued to enhance hospital social media policies and
strategies during the evolution and growth of social media marketing.
Oversaw and facilitated “Top Docs” activities and functions, increasing the number of physicians listed on the
national list of top doctors, and driving a 40% increase in physician acquisition during tenure.
Russell J. Davis
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Additional Professional Experience
MANAGER, MARKETING COMMUNICATIONS
Northside Hospital Healthcare System – Atlanta, GA
Led the development and execution of media relations, branding studies, focus groups, and marketing strategy.
MARKETING COMMUNICATIONS SPECIALIST
Northside Hospital Healthcare System – Atlanta, GA
Coordinated all community relations activities, sponsorships, and corporate partnerships.
INTERNAL COMMUNICATIONS SPECIALIST
Northside Hospital Healthcare System – Atlanta, GA
Wrote and edited monthly internal/external newsletters and developed/implemented marketing campaigns and collateral.
ACCOUNT EXECUTIVE
GCI Group – Atlanta, GA
Provided high-profile clients with public relations, marketing communications, and advertising expertise and counsel.
EDUCATION
Bachelor of Science, Communication Arts – Georgia Southern University
CERTIFICATIONS
Inbound Marketing & Content Marketing (Hubspot)
Lead & Demand Generation (Hubspot)
Google Digital Marketing Certification (in progress)
PROFESSIONAL & COMMUNITY ORGANIZATIONS
Healthcare Champions Advisory Board – Visiting Nurse Health System (2023-Present)
Chairman, Board of Directors – Chimney Springs HOA -) | President -)
Member – Atlanta Press Club (2000-Present)
Alumni Advisory Board – College of Communications, Georgia Southern University (1998-Present)
President, Pi Kappa Alpha Fraternity – Iota Upsilon House Corporation, Inc. (1996-Present)
Founding Father, Charter Member, Pi Kappa Alpha Fraternity – Georgia Southern University (1992-Present)
Regional President, Pi Kappa Alpha Fraternity – Dixie Region -)
Member, Metro Atlanta Chapter Executive Advisory Board – American Marketing Association -)
Administrative Council – Mt. Bethel United Methodist Church -)
Board of Directors – Perimeter Business Alliance, Inc. -)
Board Member – Sandy Springs/Perimeter Chamber of Commerce -)
