Rushi Acharya

Rushi Acharya Summary Project Manager with 3.5+ years of experience driving insight-led initiatives across media, B2B SaaS, and e-procurement domains. Proven expertise in SQL-based analysis, feature evaluation, stakeholder insights delivery, and streamlining data workflows for scalable solutions. Adept at driving complex projects from concept to execution, delivering measurable business outcomes. Currently partnering with global media clients at EXL to strengthen product decisions & efficiency. Experience 43 Months Assistant Project Manager - Digital Media | EXL Jul 2024 – Present Media Analytics Team (Client – US-Based OTT Platform) • Expedited media-content decisions by building content & user insight module, boosting behavior visibility across teams • Mitigated $50M leakage by reducing 60% partner-mapping failures via RCA-driven fixes & cross-functional collaboration • Implemented GitHub Copilot, reducing 40% deployment errors & strengthening release oversight for OTT media workflows • Built trailer-performance insights pack, augmenting creative optimization & improving 15% CTR for upcoming promotions • Led Databricks Migration Strategy, retaining 99% data accuracy & cutting 33% cycle time for forecasting & reporting • Built GenAI content-strategy POV by analyzing value chain, genre dynamics & competitors shaping platform’s right-to-win • Shaped automation roadmap via Airflow-Concourse to boost 30% efficiency, reducing pipeline downtime for media teams • Lifted 18% content engagement by building audience segmentation with behavioral clusters, enhancing targeting strategy • Streamlined governance cadence with Agile frameworks, reclaiming 80+ man-hours/cycle & tightening delivery cycles • Lifted 28% marketing ROI by designing multi-channel attribution model, driving spend optimization for title launches Business Analyst | A.I. Innovation Labs Pvt. Ltd. (Tenders2Bid) Mar 2020 – Jun 2022 Product Management & Data Analytics Team (SaaS Product) • Built Advanced Search GTM narrative, increasing 25% feature adoption via targeted UX improvements & Kano Framework • Led SEO & landing page redesign, driving 30% lift in CTR & improving sales funnel efficiency for high-intent customers • Revamped customer journey with user-flow optimization model, reducing 35% drop-offs & enhancing feature discovery • Scaled platform infrastructure via AWS-led modernization plan, improving 45% scalability for enterprise client expansion • Launched Tender Analytics platform, boosting 25% client reach & enabling insight-led acquisition decisions for global users • Awarded as Star Performer for designing Categorization Engine with rules-based ML, improving 80% process efficiency • Executed UI/UX optimization, conducting A/B tests to drove 18% rise in retention & improving engagement consistency • Managed 60+ Agile JIRA tasks, prioritized backlogs, and coordinated engineering & QA for a smooth sprint execution Internship Macro Analyst | Barclays Apr 2023 – Jun 2023 Macro Trading & Structuring Team • Auto-Pricer: Developed an automation tool by building pricing models for financial products, achieving 99% accuracy • Reduced 30+ manhours/month by automating emails on structured note pricing across currencies, enhancing efficiency • Ideated a real-time dashboard with 10+ KPI metrics to monitor coupon generation and dynamic pricing for stakeholders Education MBA – IIM Kozhikode B.Tech., Electrical Engineering – NIT Surat 2022 - – 2019 Skills • • • • Product Strategy: Roadmaps, GTM, Product-Market Fit, OKRs, KPI Frameworks, Prioritization Models Technical: SQL, PySpark, Python, Data Analytics, A/B Testing & Experiment Design, API Integration Tools: JIRA, Tableau, Power BI, Salesforce, Miro, Figma, Confluence, Google Analytics, Jupyter Soft Skills: Cross-functional Leadership, Stakeholder Alignment, Customer-Centricity, User Empathy, Analytical Thinking Projects AI Agent - Review Summarizer 2025 • Built an AI agent that summarizes 200+ app reviews using agentic AI frameworks, reducing manual analysis efforts (Link) Extra-Curricular • Managed ‘footvibes_iimk’ Instagram handle, scaling audience to 5K with 700% growth through targeted content efforts • Spearheaded planning of the 16th annual alumni meet, successfully hosting 70+ alumni as part of alumni cell leadership team Hobbies: Dancing and Choreography, Fitness and Strength Training, Cooking