Rusell Jake Baclaan

RUSELL JAKE SIM BACLAAN Davao City, Philippines Email:-Phone: - PROFESSIONAL SUMMARY Detail-oriented Virtual Assistant with 8+ years of experience specializing in real estate support, administrative tasks, and process optimization. Skilled in managing property listings, handling data organization, and streamlining workflows to improve efficiency. Proficient in various tools for lead management, direct mailing, and CRM organization. Adept at supporting teams with document preparation, research, and database management to ensure smooth operations. Dedicated to delivering accurate and reliable support to enhance business productivity. PROFESSIONAL EXPERIENCE Due Diligence & Marketing Specialist EasyLandingCo | December 2024 – March 2025  Conduct land property due diligence reports, ensuring accuracy in county record verifications.  Develop and implement standardized due diligence protocols to streamline verification processes.  Coordinate with county offices to confirm property data accuracy.  Create engaging property descriptions to enhance listing appeal.  Manage property listings on Landmodo and strategize blind descriptions for Facebook Marketplace. Data Research & List Specialist Hang Your Hat Properties | September 2024 – March 2025  Conducted county analysis using Prycd and Redfin to identify high-opportunity markets.  Pulled and scrubbed lead lists using Google Sheets and Excel, applying advanced formulas, filtering, and data validation.  Managed targeted lead lists for cold-calling and direct mailing campaigns.  Developed comprehensive SOPs for data research and lead management. Marketing & Systems Coordinator GA Real Estate Wholesaling Company | February 2018 - September 2024  Property Listing Management: Managed listings on MLS, Craigslist, Land.com, Carrot Website, and Facebook Marketplace to enhance property visibility.  Lead Generation & Outreach: Pulled records using FlipFinder, Propstream, Remine, and List Shack Pro for targeted lead generation. Executed multi-channel marketing and SMS campaigns using LaunchControl, BatchDialer, and REIReply.  SEO & Website Optimization: Conducted basic optimization, managed local directory listings, and implemented common SEO edits to improve online presence.  CRM & Administrative Support: Set up and managed Xencall (ReadyMode), GoHighLevel (CloseKit, REIReply, and Creative REIReply) for workflow automation, dialer configurations, and campaign management.  Technical Support & System Administration: Uploaded lead lists to dialers, performed basic troubleshooting, and assisted team members with tool and system issues. Social Media & SEO Manager Stellar Homes Real Estate Solutions | April 2017 - August 2017  Developed and executed social media campaign strategies to enhance audience engagement.  Managed technical SEO implementation and optimization to improve online visibility.  Created and maintained a content calendar and social media posting schedule.  Conducted regular performance analysis and made data-driven optimizations. Marketing Virtual Assistant & SEO Specialist HirePro Virtual Assistants Agency | November 2016 - November 2019  Developed and executed social media marketing strategies across Facebook, Twitter, and LinkedIn.  Implemented SEO optimization strategies to enhance search visibility.  Created and managed web 2.0 properties to strengthen online presence.  Generated qualified leads through social media prospecting and email outreach. TECHNICAL SKILLS  Real Estate Platforms & Tools: MLS, Carrot, Craigslist, LGPass, Landwatch, Zillow, Redfin, Propstream, FlipFinder, MyHouseDeals, LandAndFarm, Land.com, Trulia, Crexi, Georgia MLS, FMLS, Postcardmania, Offers2owners  Lead Generation & Marketing: Facebook Ads Manager, Mailchimp, Mailerlite, Canva, Adobe Photoshop  SEO & Analytics: Google Analytics, Local Directory Listings, On-Page Optimization, Technical SEO  Project Management & CRM: Xencall (ReadyMode), GoHighLevel (CloseKit, REIReply, Creative REIReply), Podio, Slack  Administrative & Productivity: Google Sheets (Advanced Formulas & Filtering), Microsoft Office, Google Workspace, SOP Creation, Task Automation  Texting & Dialer Platforms: Mojo, LaunchControl, BatchDialer, REIReply, PhoneBurner, LeadSherpa, ReadyMode, EDUCATION Bachelor of Science in Information Technology |- Holy Cross College of Sasa, Inc., Davao City Academic Achievement: Cum Laude CERTIFICATIONS & TRAINING SEO Freelancer & Online Business | Udemy (October 2024) Comprehensive training in SEO strategies, freelance business development, and online marketing LANGUAGES - English (Professional Working Proficiency) - Filipino (Native)