Rupinder Kaur

Rupinder Kaur Contact ​+91 - Address –​ #457, Sector 78, Mohali (Punjab) Email Id​ –-Skype ​–- ~Project Management Plan ~Lead Generation ~Google Analytics Reports ~Project Budgeting & Allocation ~Business Consultation ~Team Management ~ORM Consultation ~Online Training Session ~Client Communications ~Quality Checking ~Content Management ~Online Reputation I’ve 8+ years of overall work experience ​(Hands on & Management) in Digital Marketing, especially in the field of Search Engine Optimization (SEO/SEM/SMO). I’ve experience in working for US/UK/CA/AU clients mostly. I have been keeping up-to-date with developments in the field of Search Engine Optimization and have been working as a SEM/SEO/SMO consultant (as both a Search Engine Optimizer and a Web Developer/Coder) for numerous clients. My job regularly required knowledge of HTML, RSS, XML, ASP>NET, Net, IIS, Apache, DNS, W3C, Google Analytics, Google Webmaster Tools, Content Management Systems, ORM, SEM, SMM, SMO etc. I have worked on 200+ SEO/ORM/SMO campaigns of various verticals like Automotive, Real Estate, Education, Entertainment, Technology, Healthcare, Travel, Adults and Casino etc. Core Competencies: - ·​ ​Understanding Client's marketing objectives and fully analyzing their online sector and competitors. ·​ ​Develop a solid understanding of the client's business/industry and how key strategic issues impact client objectives. ·​ ​Leads and manages all client projects reporting to the account executive Communicate effectively with other team members and management. ·​ ​Ensure all reporting is accurate and timely. Manages marketing program budgets and produces monthly status reports to review internally, and with the client. ·​ ·​ ·​ ·​ ​Generate Monthly Google Analytics reports for all clients. ​Research, Analyzing, Strategizing, reporting & implementing client internet initiatives. ​Quality control over all deliverables to ensure consistency and agency standards met. ​Providing theoretical and practical training to multiple new hires, employees and interns. ·​ ​Implementation of hard core digital Marketing strategies, involving: building web pages (in HTML, ASP.NET, PHP), constructing XML/RSS feeds, writing technical change request documents, suggesting copy changes and recommending meta data. ·​ ​The ongoing monitoring and re-evaluation of Clients' strategies to maximize their results across all major Search Engines, involving re-optimization of client’s site and content, and the sourcing of new and relevant links for clients' sites. ·​ ​Responsible for executing the departmental yearly/quarterly/monthly objectives. ·​ ​To improve the quality and volume of traffic to a website through organic or paid search results from search engines. ·​ ​Manages all aspect of assigned client projects such as the creation of campaigns, from concept development, copy, creative production, reports and tracking the results. ·​ ​Active promotions of client on various social platforms SMO ( Face book, Twitter, YouTube, Instagram, P interest, Word press, Blogger, LinkedIn, (G+) Google Plus ), PPT Publishing ·​ ​Actively involved in ORM (Online Reputation Management) for our clients to maintain their reputation on various online platforms. ·​ ​To develop a solid content marketing and become a part of Copy Writing whenever required.(Content Management) ·​ ​Content publication of content on various high authority Article sites, Forums and Press Release sites, Blogs ·​ ​Working on Google Ad Words Campaigns along with team. ·​ ​Pro Active while cooperating with designers & Programmers to avoid any technical issues. ·​ ​Hands on experience in designing software to correct any technical restraints in designing solely. Tools Familiar With: - ~ Google Analytics ~ SEO MOZ ~ Open Site Explorer ~ Heat Map Tool ~ White Spark ~ SEM Rush ~ Bright Local ~ Word tracker ~Google Trends ~ Stat Counter ~Dupli Checker ~ Google Keyword Planner Tool Highlights: Proven track record of achieving desired results for below given Brands (Few Examples) Plan Canada – Activities Involved ​Keywords Analysis ​Generate ROI ​Social Media Promotion ​Onsite Analysis ​Off Site tasks ​Video Optimization ​Quality check Analysis ​Traffic Growth §​ §​ §​ §​ §​ §​ §​ §​ Become.com – Activities Included ·​ ·​ ·​ ·​ ·​ ​Keywords Analysis ​Generate ROI ​Maximize Conversion ​Competitors Research ​Guest Blog Posting ·​ ​Quality Blog Search Analysis ·​ ​Press Release Publishing ·​ ​Quality back Links Analysis Max Health Care – Activities Included ·​ ​Keywords Analysis ·​ ​Onsite other Analysis ·​ ​Generate Leads ·​ ​Competitive Research Analysis ·​ ​Quality Back links Generation ·​ ​Ad Word Campaign ·​ ​YouTube Promotion ·​ ​Maximized Leads Pulse Secure – Activities Included ·​ ​PPT Reporting ·​ ​Onsite Analysis on various platforms ·​ ​Offsite Activities ·​ ​Press Releases publications ·​ ​Article Publications Academic Details MBA ​(Information Technology) from Sikkim Manipal University Bachelor’s Degree​ from Punjab University in-​ (Physics, Chemistry) from Punjab Board in 2005 10​th​ ​from Punjab Board in 2003 Personal Details: ​Name ​– Rupinder Kaur Mother’s Name ​– Smt. Baljeet Kaur ​Father’s Name​ – Sh. Sukhwant Singh ​Date of Birth:​ 6​th​ May 1990 Language Known​: English, Hindi & Punjabi ​Declaration ​- ​I hereby declare that the above written particulars are true to the best of my knowledge and belief.