Rupak Sarvekar

Rupak Sarvekar 8+ Years of Experience into Marketing, Customer Success, Account Management & Leadership roles in Food Tech, Product Start-ups - - Navi Mumbai linkedin.com/in/rupakks 5 Jan 1988 EXPERTISE Marketing Customer Success Key Account Management Leadership Expert in Process Improvement & Process Automation Project Management Social Media Marketing Email & SMS Marketing Reporting & Analysis Team Management Alliances/Partnerships Effective communicator with people at all levels CRM Data Analysis Customer Insights WORK EXPERIENCE Team Lead - Customer Success Skayle (formerly known as Mobikon) Aug 2017 – Present Mumbai A data-driven integrated engagement platform that drives customer engagement and facilitates easy restaurant management Tasks  Leading a team of Customer Success Managers/Executives; maintaining the business of over 200 accounts across West Region.  Work with the clients to ensure they are leveraging the product/service and achieving success; support clients and resolve any problematic issues using own knowledge & expertise.  Responsible for managing the end-to-end client relations including on-boarding, training, analysing data & sharing insights to the client, CRM, preparing a Marketing Calendar, conceptualising & executing campaigns via SMS, Email & Social Media.  Prepare detailed reports & presentations to explain customer insights, product usage & analytics, campaign results and recommendations.  Conduct QBR Meetings with the clients to discuss strategy, marketing ideas & ways to improve customer engagement & delight. Achievements  Reduced the Net MRR Churn Rate by 60%, maintained 95% renewals, achieved 2x increase in billing and contributed additional revenue of 1M by implementing new strategies like Product Usage Monitoring, sharing daily reports, sharing insights to help the client know the value of the product & ROI.  Developed & implemented a new Client On-boarding Processes, New Training Documentation for clients.  Prepared the customized Sales Deck for the sales team which helped them to close new deals.  Implemented a process of reporting KPI of the team and developed a smart, automated, real-time, intuitive Performance Dashboard  Devised a mechanism to report Suspicious Transactions (loyalty) for one of the clients.  Results achieved for some of the key accounts – 4x increase in repeat customers, 3x increase in customer engagement & 4% campaign effectiveness  Organised Professional Meetups & Workshops for clients where clients from different hospitality groups gathered together, discussed solutions on their customer engagement & marketing challenges Co-founder BrandzGarage Jul 2016 – Aug 2017 Pune & Mumbai Technology & Marketing Consultancy Achievements/Tasks  Hired, trained & mentored the Sales & Operations Team  Developed processes, policies, documentations, sales decks & proposal formats, contracts etc. Marketing Manager Box8 Jun 2015 – Jun 2016 Mumbai India's fastest growing food startup Tasks  Setup and led a new team of Marketing & Corporate Relations  End to end planning & execution of Marketing Activities like Offline Marketing, ATL, BTL, Affiliates, Alliances, Partnerships, Corporate Activations, Promotions & Branding  Establishing contacts with vendors/agencies across cities.  Effectively led, hired, trained & mentored a team of young freshers and delivered consistent results. Achievements  Delivered 30% month-on-month growth in revenue via Corporates, Affiliates, Cross-Promotional Alliances and other marketing campaigns & activities spearheaded by me.  Created Performance Reporting formats, streamlined the processes and systems of the Marketing team using tools like Asana, Excel.  Planned and executed various unconventional and effective marketing campaigns in Mumbai, Pune and Bangalore like Carry Bag distribution to shops, Beach Umbrella distribution to street vendors etc. Manager - Restaurant Marketing TastyKhana (acquired by foodpanda) Apr 2014 – Feb 2015 Pune One of the first players in the Online Food Ordering space in India; backed by Delivery Hero – Germany; later acquired by foodpanda Tasks  Planning and executing marketing activities for partner restaurants Pan India.  Designing, printing and deploying marketing collaterals like Posters, Menu Cards, Merchandising, In-store advertising stickers (Push/Pull Stickers, No Smoking etc), Standees at all the partner restaurants in India.  Coordinating and managing the agencies, vendors, printers and local promoters for executing the above activities.  Owned Email Marketing & Landing Page Development for Marketing Campaigns: conceptualising, preparing a calendar, guiding Content & Graphics team, collaborating with the Tech Team, UI Team for design & development of the landing page Achievements  Member of the team which delivered outstanding results with 5x increase in orders, 40% decrease in CAC  Was phenomenal in devising the Reporting & Task Management Processes of the Marketing team using tools like Asana. Business Development Manager TastyKhana (acquired by foodpanda) Jun 2012 – Mar 2014 Mumbai & Pune One of the first players in the Online Food Ordering space in India; backed by Delivery Hero – Germany; later acquired by foodpanda Tasks  Was responsible for acquiring new restaurants and maintaining relationship with them.  Enhancing Brand Visibility among restaurants customers by distributing co-branded menu cards, carry bags and by placing posters, stickers at restaurants. Achievements  Consistently delivered excellent performance in achieving the targets.  Member of the team of freshers which acquired 5000 restaurants launched 8 cities in 2 years.  Salesforce expert in the team; responsible for providing Salesforce training to the new member in the organisation. INTERNSHIPS TastyKhana (acquired by foodpanda) Mar 2012 – May 2012 Pune Market Research Project on ‘Understanding the consumer behaviour, adoption & awareness level towards Online Food Ordering and Online Payment using Website & Mobile App among restaurant owners in Pune’. Godrej & Boyce Mfg Co Pvt Ltd Jun 2011 – Jul 2011 New Delhi Market Research Project on 'To Study Latest Trends in Consumer Batteries and Brand Awareness of Godrej GP Batteries among Retailers in Delhi/NCR' EDUCATION MBA - Marketing Department of Management Sciences (PUMBA), University of Pune Aug 2010 – May 2012 Pune Bachelor of Hotel Management & Catering Technology MGV's College of HMCT, University of Pune Aug 2005 – May 2009 Nashik