Rupa Shaw

I am a dynamic and results-oriented marketing leader with over 14 years of progressive experience across the real estate, technology, and senior living sectors. My career is defined by a strong track record in driving revenue growth, enhancing brand recognition, and expanding market share through innovative and data-driven marketing strategies. My expertise encompasses digital transformation, customer acquisition, marketing automation, and the development of high-performing teams, making me a versatile and impactful leader.

In hmy most recent role as AGM Marketing at Primus Senior Living, Rupa spearheaded the marketing strategy for a pan-India senior living concept, covering major metropolitan regions such as Bangalore, Chennai, Hyderabad, Kolkata, Pune, Mumbai, and Delhi. She successfully developed and executed targeted campaigns that resulted in a 30% increase in lead generation, while her deep market research informed both product development and messaging. By collaborating closely with sales and operations, she ensured a seamless customer journey from initial inquiry to move-in and ongoing resident engagement. Her digital marketing initiatives, including website optimization and social media engagement, significantly boosted brand awareness and community traffic.

Previously, as Head of Marketing at Nivriti Technologies, I led technical marketing and automation projects, integrating enterprise software solutions and building robust 360-degree marketing plans. I also managed multi-channel campaigns across META, Google, and LinkedIn, achieving a 25% reduction in cost per acquisition and driving monthly revenues up to 30 crore. Her leadership transformed the company’s online presence, increasing website traffic by 40% and establishing effective lead capture processes.

My earlier roles at organisations such as JUSTO Real Fintech, XRBIA Developers, Remax India, Matrix Solutions, BramhaCorp, and Sobha Developers further honed my abilities in strategic planning, brand management, sales enablement, and cross-functional collaboration. I have consistently delivered measurable results, from optimising marketing investments to expanding client portfolios and improving customer retention.

My core competencies include strategic planning and execution, budget management, digital marketing, market research, CRM, marketing automation, campaign management, and team leadership. Technically adept, she is skilled in tools such as Power BI, HubSpot, Google Suite, and has hands-on experience with SEO/SEM, content strategy, and creative design.

Fluent in English, Hindi, Bengali, Marathi, and Punjabi, I bring a multicultural perspective and adaptability to my work. My academic background includes an MBA, a diploma in financial accounting, and a Bachelor of Commerce. I stand out as a strategic marketing leader who combines analytical rigour with creative vision to deliver sustained business growth and brand excellence.