Rumana Sayyed
Mob-
Pune - 411006
-R
Professional Summary:
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Skilled professional with 5+ years of Market Research experience.
3.5 years of Team Management experience.
Demonstrated ability to coach, mentor and train people, while continuing to perform personally on
an exceptional level.
Experience working with several international companies like: IBM Daksh, Iresearch Services,
Convergys and Salebuild.
Experienced working with BDE to deliver several different CDQA / White paper campaigns to the
client on time to meet the monthly revenue target.
Efficient in Contact discovery as well as voice verification technique.
Ample of experience calling the US & UK region for generating leads to help the team to meet the
daily target.
Interacting with clients to discuss email marketing campaigns, update, leads & discuss weekly
reports.
Professional Experience:
Saleszip Marketing Pvt Ltd
Team Leader Email Marketing
April 2019 – Present
Responsibilities:
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Creating database and Generating Appointments through email marketing campaigns
Creating email copy after conducting research to ensure marketing message is conveyed clearly
and delivered properly to prospects
Proofread emails for clarity, grammar, and spelling and send in proper format.
Develop a personalized email strategy.
Follow up email on interested respondents.
Discuss analysis with clients on weekly calls giving them updated email campaigns asking
feedback on passed on leads. Provide market analysis.
Work on LinkedIn Marketing.
Salesify / ZDSB
Managing Consultant (Team Lead)
Jul 2016 – Sep 2018
Responsibilities:
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Managed a team of 20-25 associates.
Handled CDQA campaigns for the US & UK region.
Delivering the leads in given TAT.
Worked with different types of CDQA campaigns which had limited time periods with complexity.
Managing performance of the team.
Mentoring and Coaching team for constant improvement and progress.
Resource forecasting and attrition/retention management.
Carrying out regular analysis at the team level to keep a close check on the current performance
levels as well as explore and improve on areas of opportunity.
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Managing day to day operations metrics and delivery. Arranging motivational activities, organize
team outings and ensuring team budget is utilized regularly to motivate the RA’s.
Managing the floor, ownership and problem resolution, call monitoring, coaching and feedback.
Training and development of staff.
Involved in identifying key industry trends, quality checks, job title mapping, client interaction,
managing production targets, team training, title selections etc.
Working across Voice Profiling and Data campaigns.
To achieve daily/weekly/monthly performance goals doing Primary and Secondary research in
specific industries.
Daily work allocation, sourcing & management of calling database, handling on call escalations;
provide performance feedback and Daily reports like Productivity.
Making sure that the deliveries go on time.
Understand the client's needs and deliver them on the given time frame.
Salesify / ZDSB
Market Research Analyst
Oct 2014 – Jun 2016
Responsibilities:
● Mapping global markets, capturing market intelligence and defining the target market for client’s
product or services.
● Profiling companies across industries based on revenue, employee strength, vertical etc. and
defining target companies.
● Discovering Right Party Contacts in target companies.
● Mapping the IT Landscape of target companies.
● Initiate first level dialogue with key decision makers including VP, SVP, Director and C level
executives (e.g. CTO, COO, CEO) in potential organizations that could use client’s IT/Other
services.
Convergys India Services Private Limited
Customer Care Executive
May 2013 – July 2014
Responsibilities:
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Handled the incoming calls of the customers facing issues of the network in their area and
providing them solutions accordingly.
Build rapport with the customers by adequately providing them solutions and resolving their
problems within a short period of time.
Escalated the issues to the 2nd line in case of network faults.
Compensated the customers for the inconvenience.
Keep a follow up on the customers and keep them updated in case the network issues get
extended due to faults in the cell site/cell tower as well confirming with them in case the issue is
resolved.
IResearch Services
Market Research Analyst
Responsibilities:
July 2012 – May 2013
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Primary & Secondary market research, studying and analyzing the business needs of clients and
prospects, conducting market research.
Performing CATI & CAWI Interviews.
Thermax Ltd.
Customer Service Associate
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Jan 2012 – Jul 2012
As a Customer Service Associate responsible for registering customer’s complaints, also make
calls to get the feedback from customers on complaint closure, enquire about the requirement, if
any requirement customer had forward details to salesperson.
IBM International
Technical Support Executive / Customer Care Executive
Feb 2010 – Dec 2010
Responsibilities:
● Handling all the technical queries of the customers facing issues with Virgin Media broadband.
● Troubleshoot the customer’s problem related to Broadband connection, LAN connection,
Anti-Virus, WIFI connection, modems and routers.
● Reporting the issue to the 2nd line technical support team for the broadband sites issue.
● Keeping a follow-up with the customers in case the issue has not been sorted out in a given
period of time and also providing them adequate compensation for the same.
Technical Proficiency:
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Applications: Microsoft Excel, Word, and Powerpoint.
Digital Marketing Internship - Digital Deepak
Social Media Profile Link
● https://www.linkedin.com/in/rumana-sayyed/
Others
● Blog - https://digileadgeneration.com/
Education:
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BA Pune University
Languages Known: English, Hindi and Marathi
