RUI BOM
- [Whatsapp]
SALES & MARKETING
STARTUP SCALE UP & TURN AROUND
-www.linkedin.com/in/ruibom
WORK EXPERIENCE
ABOUT ME
I have 16 years of international experience working for multinational companies
(managing $150MM+ brands in Europe
and China) and tech startups, both as a
co-founder and an executive. I have
successfully led and worked with a variety
of people, cultures and personalities to
deliver outstanding business results.
PENBROTHERS INC.
JAN’19-AUG’19
[MANILA, PHILLIPINES]
INDUSTRY: COWORKING
Head of Business Development
MAR’17-DEC’18
[MANILA, PHILLIPINES]
Responsibilities: sales strategy; delivery of top and bottom lines
•Grew a 6-digit monthly revenue by 2.5x in less than a year, with
8 out of those 12 months being monthly sales records;
•Successfully grew the team from 4 to 13 people including the
set up and management of a customer support team;
•An anonymous survey rated the team a 10/10 on
Empowerment, Planning and Accountability metrics, up from just
a 5/10 average a year before;
•All this done remotely
INDUSTRY: LUXURY GOODS
30K.COM
Co-founder
APR’12-MAR’17
[BERLIN, GERMANY]
Responsibilities: fundraising; business development
•Closed a 6-figure round with TravelPlanet24, one of the biggest
online travel agencies in Europe;
•Brought in 95%+ of all accumulated revenue made by 30K up to
the time I left;
•Managed our offshore data team and led the development of
our browser plugin - the most successful business development
tool up to that point
INDUSTRY: ONLINE TRAVEL
SUMMARY
• Unilever China [top #1 brand - $150M]
• Ad Agency [Unilever | Continental]
• Co-founder 2 startups [$1MM funding]
• Head of Sales at startup [2.5x in 1 year]
• Fluent in Mandarin Chinese
PITCHEN NETWORKS
Head of Integration Services
APR’11 - MAR’12
[SHANGHAI, CHINA]
Responsibilities: business development; 360o marketing plans
•Closed its two biggest contracts: Continental Tires and Unilever
INDUSTRY: ADVERTISING
SKILLS
STRATEGY
BUSINESS DEVELOPMENT
Responsibilities: team management, playbook, sales
•Interim short term assignment. Delivered 100% year-on-year
growth during this period.
UPTEAM CO.
I am an entrepreneur at heart who
believes in thinking big, acting boldly and
making an impact. And also that discipline
gives you super powers. I value rigor, grit,
tenacity and excellence.
I believe that grounded, balanced and
fulfilled individuals grow companies. And I
love being told it cannot be done.
Interim Head of Sales
UNILEVER
Senior Brand Manager Clear
MAR’10 - APR’11
[SHANGHAI, CHINA]
Responsibilities: deploy brand innovation
•Deployed first re-launch since brand launch in 2007, including
full new product mix, price re-positioning, new distribution
strategy and advertising production
INDUSTRY: FMCG
DATA & MARKETING ANALYSIS
TEAM MANAGEMENT & LEADERSHIP
JUN’07 - JUL’09
[SHANGHAI, CHINA]
Senior Brand Manager Omo
SEP’03 - DEC’06
[LISBON, PORTUGAL]
Trainee + Brand Manager Comfort
STARTUPS & ENTREPRENEURSHIP
GROWTH HACKING
LANGUAGES
PORTUGUESE [NATIVE]
ENGLISH [FULL PROFICIENCY]
CHINESE [WORK PROFICIENCY]
Responsibilities: develop + deploy marketing plans across China
•Successfully led a team of 6 local marketers to market leadership
in the modern trade channel with four market share and turnover
records broken between Q1’08 and Q1’09;
•Reached a 11% market share, compared to 8.5% when I joined in
2007
Responsibilities: brand management
•In less than one year led the brand to a 6-year turnover and a
10-year market share record;
•Same year Comfort was voted the brand with the ‘Best
Communication Strategy’ in Portugal by a leading media group
and the Portuguese Association of Marketing Professionals
RECOMMENDATIONS
“Resilience, Creativity, Critical Thinking,
Drive and Pragmatism are just a few of
Rui's best characteristics. His resourcefulness is quite remarkable, particularly how
he managed to push 30K through the hard
times, making it a successful venture when
everything seemed to be lost. The mix of a
solid MNC background with several years
running start-ups make him a great
all-around team player with proven skills in
Marketing, Product Development and
Team Management.”
EDUCATION
COTO TOKYO
Japanese Language
2019
[TOKYO, JAPAN]
•Intensive Course Beginner Level
JIAOTONG UNIV.
Mandarin Chinese Languange Certificate
2009
[SHANGHAI, CHINA]
•HSK-5 Equivalent
•Average 95/100
ISCTE - LISBOA
Business and Administration Degree
-
[LISBON, PORTUGAL]
•Investment project for a wind farm (15 MW installed capacity)
with full business plan, economic and financial forecasts and cash
flow valuation;
•Best final degree grade within all finalists (PhD jury): 16/20
Rui Rapazote
CEO at Upteam Co.
OTHERS
“Rui Bom is a machine - always extremely
focused on business priorities and
absolutely relentless when it comes to one
thing: Results. I have had the privilege of
working with him for almost 2 years doing
sales for Upteam and when it comes to the
leading a sales team, asking the tough
questions, formulating strategy, executing
tests/solutions, and managing growth, he
sets the bar high above the rest. His
influence and no-nonsense, challenge-hungry style of management is the sort that
any organization will immensely benefit
from.”
Gary Ozaeta
BD Manager at Upteam Corp.
“Rui is a dedicated and creative entrepreneur whose passion for developing and
communicating brands exceeds what a
partner would expect - his work always
aims beyond consumers expectations –
and business benefits greatly from such
motivation.”
Joao Mineiro
Co-founder at Zooom.pt
M1NT SHANGHAI
Line cook
SEP’11 - FEB’12
[SHANGHAI, CHINA]
•Food is one of my passions. Wanted to take my cooking skills to
the next level. Worked at an award-winning restaurant for free;
•No complaints so far
MISSIONARIES
OF CHARITY
Volunteer
JUL’09
[CALCUTTA, INDIA]
•Supporting orphan and disabled children
