Ruddy Sipho Ndabula
Sales Professional | Account Manager | Customer Acquisition Specialist
Cape Town, South Africa | - |-|
linkedin.com/in/ruddy-sipho-n-969b3a4b/
Professional Summary
I am a proactive sales professional with over 5 years of experience specialising in
prospecting and appointment setting for new business acquisition. I am skilled
at navigating complex sales cycles and driving results. My expertise includes
cultivating strong relationships with key decision-makers and conducting
thorough evaluations to identify and leverage growth opportunities.
Core Competencies
• Lead Generation & Qualification (Cold Calling, Email Outreach, Social
Selling)
• Outbound Prospecting & Account Research
• CRM Utilisation (Salesforce, HubSpot, Pipedrive)
• Pipeline Development & Management
• Effective Communication & Persuasion Skills
• Objection Handling & Negotiation
• Sales Cadence & Outreach Strategy
• SaaS Sales: Expertise in selling Software-as-a-Service solutions,
managing the entire sales cycle from lead generation to closing deals.
Professional Experience
Glencoco, (06/2024- Present) Sales Development Representative Freelancer
•
Conduct outbound prospecting efforts through cold calling, emailing, and
social media outreach to generate qualified leads.
•
Collaborate with the sales team to develop and execute personalized
engagement strategies that align with business goals.
•
Qualify leads based on established criteria and set up discovery meetings
for the sales team.
•
Maintain detailed records of sales activities, customer interactions, and
follow-ups in the CRM system.
•
Assist in refining sales playbooks and messaging to increase engagement
rates and conversion.
•
•
Track and report on key performance metrics such as lead conversion
rates, meetings booked, and pipeline growth.
Continuously develop product knowledge to effectively communicate
value propositions and handle objections.
Webhelp, Cape Town (05/2023 - 05/2024) Account Manager
• Developed and executed comprehensive account strategies, identifying
expansion opportunities to drive net new bookings and capitalize on
upselling/cross-selling potential within existing SaaS accounts.
• Managed and optimized workflow processes to ensure seamless
coordination between cross-functional teams, leveraging strategic
planning to enhance operational efficiency in a SaaS environment.
• Utilized Salesforce CRM extensively to track key account information,
monitor sales pipelines, forecast revenue, and prioritize high-value
opportunities, ensuring achievement of quarterly SaaS subscription and
revenue targets.
• Simultaneously managed multiple business opportunities, effectively
navigating complex, fast-paced SaaS sales cycles from prospecting to
close, showcasing adaptability in dynamic environments.
Yango Delivery, Cape Town (07/2022 - 04/2023) Sales Manager
• Built and managed a robust pipeline of opportunities, identifying high
sales potential partners through targeted lead generation strategies.
• Spearheaded the development and implementation of highly effective
cold calling and lead nurturing campaigns, resulting in increased
conversion rates and accelerated sales cycles.
• Leveraged advanced Microsoft Excel capabilities to conduct in-depth data
analysis, build forecasting models, and generate comprehensive reports
for sales development performance, pipeline health, and identifying
revenue optimization opportunities across sales teams.
• Utilised HubSpot CRM to streamline workflows, track customer
interactions, and analyse sales performance metrics for continuous
improvement.
• Spearheaded B2B sales initiatives, strategically nurturing and managing
key corporate accounts through consultative selling approaches, resulting
in significant revenue growth and strengthened long-term business
partnerships.
Sales Specialist Roles (03/2016 - 03/2022) Takealot and Amazon, Cape Town
• Conducted high-volume cold calling to generate leads, qualify prospects,
and build a strong sales pipeline, contributing to consistent lead flow.
• Managed customer inquiries and concerns across various channels,
ensuring a smooth handoff to the sales team and enhancing the overall
customer experience.
• Maintained and organized customer data within CRM systems, ensuring
accurate information for lead generation, prospecting, and follow-up
efforts to support sales targets.
• Supported lead generation efforts by collaborating closely with the sales
team, qualifying leads, and streamlining the sales process to ensure a
consistent pipeline of opportunities.
• Utilised Salesforce CRM to manage lead information, track progress, and
prioritize outreach efforts, ensuring timely follow-ups and contributing to
the overall success of the sales funnel.
Education
Fundraising, The Fundraising Academy • Cape Town, South Africa Facilitation
Certification, People Development Africa, Cape Town
Fundraising, The Fundraising Academy, Cape Town
Higher Certificate in Public Management, Tshwane University of Technology,
Pretoria
