Ruchira Chatterjee
Operations & Execution | Business Analysis | Product Management
• Highly-skilled in execution & operation management with
Contact
experience of 8+ years in IT service industry overseeing
organizational and employees’ growth, dedicated to promoting the
Address
company culture and enhancing brand awareness to increase client
New Delhi, India 110019
bases and profitability.
Phone / Whatsapp
• Experience in product development for Healthcare, Fintech & BFSI,
-
Ecommerce, Edtech industry based custom SAAS products.
E-mail
• Led development on more than 25 B2B SaaS Products constituting, 15+
-
Web and 10 Mobile Applications for the respective businesses.
LinkedIn
Software & Tools
linkedin.com/in/ruchira-chatterjeeb-/
• Project Management Tools - Jira, Confluence, Trello, Scrum,
Key Skills
Basecamp, Scrum, SDLC
• Wireframe & Prototype tools – Balsamiq, Figma, Canva
• Project Management Methods - Agile & Waterfall Methodologies
▪
Competitor Analysis
• CRM - ZOHO & Hubspot CRM
▪
Revenue Generation (ROI)
• BI tools - Tableau
▪
Outreach Strategies
• Web App Analytics & Stats tools - Semrush, Ahref, Google Analytics,
▪
Product Strategy
▪
Content Strategy & Writing
• ATS & HRMS – Recruiterflow, ZOHO People & Recruit, GreytHR
▪
Analysing Feature Gaps
• Development Platforms - Drupal, Laravel, WordPress, CodeIgniter,
▪
Requirement Gathering
▪
Facilitating Presales
• Database- Microsoft Azure, SQL
▪
Facilitating Digital Marketing
• Utility Tools – MS Word, MS Excel, PPT
▪
Training Customer Facing Teams
▪
Building Roadmaps & Backlogs
▪
Agile Project Management
▪
Prototyping User stories
Ubersuggest, Buffer
Shopify, Magento, Android, Hybrid, Ios
Key Achievements
• Successfully set up the Inside Sales Team – conception, growth, and then
the maturity stage
• Oversaw market research and strategized penetration into USA and
European markets, thereby solidifying market position as a offshore
delivery partner
• Constantly analysed and coordinated sales strategies that identified and
produced new business across several geographies like US, Europe,
Australia and APAC.
• Constantly engaged in developing effective resource utilisation and
delivery methodologies, which enhanced direct profitability for the
company.
• Maintained very low attrition rate which led to project deliveries on time.
& Documents
▪
Management of cross-functional
teams
Languages
▪
English - Fluent
▪
Hindi – Fluent
▪
Bengali - Good
Work History
2019/10 Current
Chief of Operations & Execution
Auxesis Infotech Pvt Ltd, Noida, UP
• Developed and integrated staffing programs designed to attract the highest caliber of
talent while satisfying the needs of our clients.
• Attracted major clients, generating over 2 million USD in total revenue, maintaining
40% year on year growth.
• Increased profitability by optimizing sales and fulfilling lower overhead costs along with
strategies to retain clients.
• 360-degree experience in product engineering - product conceptualization, roadmap
definition, architecting, development, quality assurance while carefully balancing between
mission effectiveness and business results.
• Generated new business and long-term account opportunities through prospecting and
cold- calling and recurring business.
• Established CRM to increase sales, improve sales forecasting, and enhance account
tracking on new and existing clients. (HubSpot)
• Interviewed, supervised and motivated staff members to achieve optimal productivity.
• Restructured back office operations alongside core systems replacement to reduce costs
35% and cycle times 85%.
• Preparing annual budget for their operations based on previous year's expenditure.
• Assisted the management and department managers in salary and performance
appraisals.
• Created a performance reporting template, achieving an 80% reduction in the preparation
time of standard client materials
Business Analyst & Product Development Strategist
2017/03 –
Auxesis Infotech Pvt Ltd, New Delhi
2019/09
• Derived conceptual designs from business objectives to deliver software and
applications according to specifications for usability, performance and functionality.
• Facilitating the entire sales process; cold calling, lead generation, closing sales.
• Analyzed open orders, backlog and sales data to provide sales team with insights.
• Interacted with clients to understand business needs and translate into requirements
and project scope. Created a performance reporting template, achieving an 80%
reduction in the preparation time of standard client materials.
• Consulting regularly with internal customers on application development project status,
new project proposals and software-related technical issues.
• Transfer Project knowledge to Internal Stake Holders
(PM/Design/Development/Testing) and for further execution of the project as per
Releases/Sprints.
• Used Scrum Agile Methodology in my work (Daily Scrum Meeting, Sprint Planning,
prioritization and elicitation techniques, Kanban, Managing Sprint Back log, Planning
UAT &1on1 meeting)
• Executed analysis of risks and identified risk mitigation strategies.
• Identified process inefficiencies through gap analysis and outlined sensible solutions,
forecasting annual budgetary operational costs.
Project Coordinator
2016/02 –
Auxesis Infotech Pvt Ltd, New Delhi
2017/02
• Tracked hours and expenses to keep project on task and within budgetary parameters.
• Coordinated presentations for customers and project members to detail project scope,
progress and results.
• Managed competing demands and professionally adapted to frequent change, delays
and unexpected events.
• Prepared meeting agendas and minutes for distribution and record keeping.
• Liaised between departments to facilitate communication and keep appropriate parties
updated on project developments.
• Supervised and trained 3 interns, who were each awarded a job offer.
• Kept projects on schedule by managing deadlines and adjusting workflows.
Digital Marketing Strategist
2014/08 –
Auxesis Infotech Pvt Ltd, New Delhi
2016/02
• Monitored online trends, conversations and innovations to optimize strategies.
• Developed link building strategies to improve SEO positions for targeted keywords;
analyze and recommend website architecture change.
• Working with content marketing and design teams to create suitable content for each
stage of a customer's digital journey.
• Analyzed website data such as traffic, interactions, conversions and goals to find areas
of improvement.
• Led team of four overseeing all aspects of social media strategy, increasing Facebook
following by 2x and Linkedin following by 5x.
• Mentored and guided executive team during business development decision -making to
optimize profitability, marketing strategy and communications planning.
• Maximized advertising efforts by developing content for media relations, corporate
communications and social media posts.
• Created and developed targeted email campaigns to segments of the firm's 50k+ email
list; increased open rates by 4%.
• Planning & controlling of the digital marketing budget and generating monthly reports
on the digital marketing portfolio.
2013/11
– 2014/6
Digital Marketing Executive
Independent Consultant for Fisia Italiampianti – Environmental Services, Dubai
• Utilized Google Analytics to set up, monitor and analyze content success and identify
opportunities for content improvement.
• Optimized website exposure by analyzing search engine patterns to direct online
placement of keywords or other content.
• Monitored and analyzed market and competitor metrics to inform digital marketing
strategies.
• Created email blast campaigns to target key customers.
• Directed traffic growth strategies, SEO, content distribution, email marketing and
trackbacks.
• Created and distributed monthly SEO reports to notify clients of site traffic, goals and
KPIs.
• Established, initiated and optimized business development strategies based on
company targets, product specifications, market data and budget factors.
Projects Undertaken
Job responsibilities - Business Analysis, Revenue Analysis, Client retention, Sprint planning,
Internal demo, Building roadmap and backlog, Release planning, Analysing feature gaps,
Prototyping, User journey mapping, Agile project management, QC support etc.
Maxcrowdf
und,
Netherlands
Industry - Fintech, Real Estate, Blockchain
Development of web portal and investor facing mobile app for this blockchain based
crowdfunding platform. This was an end-to-end portal development that needed complex
functionality development, extensive API Integration and Blockchain Integration.
Key features are Sum&Sub Identity Verification, Onboarding Flow, Loan Application and
Approval Flow, Bank Integration using BUNQ, Loan Investment and Management Flow and
Default Management.
Technology Drupal 8, PHP, REST API, Vue JS, HTML, CSS, Bootstrrap, jQuery, SWIFT, C#
Accuskills,
USA
Industry - Edtech
Development of a complex edtech portal for course Management, Certification & Royalty
Sharing.
Key features are course creation, students enrollment and class management, certification
management, lessons sharing & royalty distribution, performance tracking.
Technology Laravel, MySQL, HTML, CSS, Jquery, Javascript, Angular JS
Saint
Gobain, UK
& Ireland
Industry – Construction & Manufacturing
Development of an extensive CMS Portal & Career Solutions with multisite setup for country
specific subsites.
Key features are CMS Management, Content Approval Flow, API Integration for Job
Management, Page Builder Wizard
Technology Drupal 9, MySQL, HTML, CSS, Jquery, javascript
Edform,
Netherlands
Industry – Edtech
Development of an extensive Alumni Network Platforn, containing deep social media
functionalities.
Key features are Registration Types, Wall Creation, Groups Functionality, Like & Connects
Features, Event Creation & Management, Messaging Features, Job Management
Technology Drupal 7, MySQL, HTML, CSS, Jquery, Angular
ERRIN, UK
Industry – Non-Profit
Development of a portal for European Non-Profit organization for internal management,
fundraising, group management & meeting scheduling.
Key features are CMS Management, Content Approval Flow, Page Builder Wizard, Group
Management, Meeting Scheduling, Reporting & Reminder Management
Technology Drupal 7, MySQL, HTML, CSS, Jquery, javascript
GOGLA,
Netherlands
Industry – Non-Profit, Renewable Energy
Development of an extensive CMS Portal reporting & management for funding opportunites
& NGO connections in energy domain.
Key features are CMS Management, Extensive Search Mechanism Development, UI/UX
Strategy
Technology Drupal 9, MySQL, HTML, CSS, Jquery, javascript
Education-
Bachelor of Engineering: Electronics & Instrumentation (EIE)
-
High School - Grade 12: Maths & Bio Science
-
Grade 10
BITS Pilani University - Dubai - UAE
New Indian Model School (CBSE) - Sharjah – UAE
D.A.V Public School (CBSE) - Jamshedpur, India
