Rubylita Farinas

RUBYLITA J. FARIÑAS​ Email:- Whatsup: -​ ​ POSITION APPLIED: ​ ​ OBJECTIVE: To broaden my knowledge, vision and gain more experience in the field for a more challenging job and career growth. EDUCATIONAL BACKGROUND: October 2006 to March 2010 ​ ​ ​ ​ ​ ​ ​ ​ June 2002 to March 2006​ ​ ​ ​ Master in Management Major: Management Technological University of the Philippines Ayala Boulevard Ermita, Manila ​ Bachelor of Science in Computer Science Philippine Christian University Pala-pala Dasmariñas, Cavite, Philippines GPA = 1.97​ ​ ​ ​ ​ Knowledgeable: Amazon, eBay, Walmart, Shopify, ChannelAdvisor-Rithum, Etsy, WooCommerce, Vendio, Netsuite, Order & Refund Processing, Order Dispatching, Customer Service Chat and Email Support, Inventory Management, Fedex Claim, Enterprise Application Support - Container Cargo and Shipping Lines​ ​ Work Experience:​ November 1, 2022 up to June 30, 2025: ​ ​ Position: Ecommerce Account Specialist (Operation Department - Car Accessories)​ We Cars​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Springfield, NJ 07094, USA (Remote)​ Product Listing Management: ●​ Prepare and upload listings using FlatFiles or manual upload for eBay and Walmart via API ChannelAdvisor-Rithum. ●​ Update and maintain listings on ChannelAdvisor-Rithum, Walmart, eBay, and Shopify, ensuring data accuracy and consistency. ●​ Create bundle SKU’s and product variations for eBay and Walmart using ChannelAdvisor-Rithum. ●​ Troubleshoot and resolve template mapping errors and listing issues on ChannelAdvisor-Rithum and Walmart Seller Center. ●​ Optimize titles and item specifics for improved visibility on Walmart and eBay storefronts. ●​ Upload product images via ChannelAdvisor-Rithum or directly to Walmart Seller Center. Customer Service & Case Management: ●​ Respond to customer inquiries via Walmart Message Center, eBay, Shopify, and the info@mailbox. ●​ Process order adjustments, returns, refunds, cancellations, and replacement requests through NetSuite, eBay and Walmart. ●​ Handle and resolve customer dispute cases on eBay and Walmart, ensuring timely and fair resolutions. ●​ File Notices of Claimed Infringement (NOCI) on eBay to address copyright violations. ●​ Create and escalate support cases with Walmart and ChannelAdvisor-Rithum, following up until resolution. Promotional Campaign Management: ●​ Manage and create discounts and promotional offers on eBay to drive sales and enhance customer engagement. ●​ Monitor and evaluate the effectiveness of promotions and discounts, adjusting strategies as needed. Inventory & Fulfillment Management: ●​ Manage inventory on ChannelAdvisor-Rithum for eBay and Walmart, ensuring accurate stock levels and availability. ●​ Data Entry/Update and Create Sales orders on Netsuites. ●​ Convert seller-fulfilled listings to Walmart Fulfillment Services (WFS) and retire obsolete items as necessary. ●​ Monitor and update restock dates and inventory allocations to maintain optimal stock levels. ●​ Process and fulfilled orders on Walmart Project & Task Management: ●​ Oversee project tasks and workflows through Asana, ensuring timely completion of assigned tasks and milestones. ●​ Collaborate with internal teams and stakeholders using Asana to track progress, assign responsibilities, and resolve bottlenecks efficiently. Performance Reporting & Analytics: ●​ Download and analyze performance reports and catalog data for Walmart and eBay to identify areas for improvement. ●​ Monitor Walmart Analytics, including order fulfillment, item sales, trust and safety, and ratings and reviews. ●​ Manage Walmart growth opportunities by enhancing listing quality and monitoring rewards metrics. ●​ Update payout records for Walmart and eBay as required. Collaboration & Additional Responsibilities: ●​ Work closely with internal teams including the Project Manager, Warehouse Team and CEO, to execute additional tasks and ensure alignment with company goals. Proactively recommend improvements to workflows, processes, and platform performance. February 15, 2023 up to April 15, 2024: ​ ​ Position: E-commerce Digital Account Specialist (Digital Team - Clothing/Apparel)​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ThreadTank (Kureiji Inc.)​ ​ ​ ​ ​ South El Monte, CA, USA 91733 (Remote)​ Listing Management: ●​ Prepare and upload/update product listings using bulk upload tools like Amazon/Walmart Flat Files to manage multiple SKU’s efficiently. ●​ Perform manual listing uploads on Shopify, Etsy, and Redbubble, troubleshooting any errors to ensure accuracy and compliance. ●​ Manage listing thru Variation Wizards Optimization & Promotions: ●​ Create and manage seasonal promotions, outlet deals, and sales campaigns via the Amazon FBA Dashboard. ●​ Continuously monitor and update product pricing, inventory levels, and marketplace strategies to maximize sales and profitability. Account Health & Compliance: ●​ Regularly review the Account Health Dashboard to monitor metrics like On-time Delivery Rate, Order Defect Rate (ODR), Late Shipment Rate (LSR), Valid Tracking Rate (VTR), and listing policy compliance. ●​ Handle case management and Proactively communicate with Amazon support teams for unresolved account issues. ●​ Fix suppressed listings, stranded inventory, and performance notifications promptly. ●​ Investigate and resolve any performance notifications or policy warnings within 24 hours. ●​ Proactively communicate with Amazon support teams for unresolved account issues. Content Management: ●​ Upload Enhanced Brand Content (EBC), A+ Content, Comparison EBC’s videos, and mock-up images to improve customer engagement and product visibility. ●​ Manage and Create Ad Post thru Amazon Ads (advertising.amazon.com) Claims & Reports: ●​ Oversee Seller Bench accounts to manage pending claims related to FBA shipments. Generate and analyze reports to provide actionable insights for the team. Inventory Management: ●​ Coordinate with the operations team to request FBA shipments and manage FBM and FBA inventory. Maintain and update the company’s product listing database daily. ●​ Use historical sales data to forecast demand and plan restocking for peak sales periods. ​ Cross-Functional Collaboration and Project Management: ●​ Collaborate with the internal team for image requests including the Manager, Warehouse Team and CEO, other ad hoc tasks. ●​ Oversee project tasks and workflows through Click-Up and Slacks, ensuring timely completion of assigned tasks and milestones. Stay Ahead with Amazon Updates: ●​ Ongoing Learning ●​ Allocate 1-2 hours per week to review updates in Amazon News and watch training videos on Amazon University. ●​ Experiment with newly released features like updated inventory management tools, etc. ●​ Read Amazon forums to stay informed about platform changes, new tools, and promotional opportunities. ●​ Testing New Features ​ June 4, 2021 up to January 25,2023: ​ Position: Amazon Virtual Assistant (Catalog Department-Apparel)​ ​ ​ ​ ​ ​ ​ ​ Mio Marino ​ ​ ​ ​ 95 Chestnut Ridge Road, Montvale NJ 07645, USA (Remote)​ ​ Product Listing Management: ●​ Prepare and upload FlatFiles per category for new product items on Amazon Seller Central (US, CA, UK) and Walmart Seller Center, WooCommerce. ●​ Manage product listing updates on Amazon, Walmart, and Plytix, ensuring accuracy across pricing, images, and other attributes. ●​ Create and upload product variations while troubleshooting errors in Seller Central processing reports. ●​ Perform manual uploads of main images, collateral images, videos, and Premium EBC content through the A+ Content Manager. Optimization & Growth: ●​ Identify and manage growth opportunities on Walmart Seller Center to enhance visibility and sales performance. ●​ Collaborate with internal teams to optimize product listings and improve the customer experience. ●​ Maintain and update the company’s product listing spreadsheets and Plytix databases to ensure data consistency. ●​ Monitor suppressed and inactive listings, resolving pricing errors and other listing issues promptly. Reporting & Troubleshooting: ●​ Download reports from Amazon and Walmart Seller Centers to identify trends and areas for improvement. ●​ ●​ Escalate cases to Amazon Seller Support to address item issues and resolve outstanding problems. Check purchase history using SellerCloud and address discrepancies or errors in data.​ Cross-Functional Collaboration & Project Management: ●​ Partner with catalog teams to gather required information for new items, including pricing and variations. ●​ Work closely with cross-functional teams and managers to address and resolve any operational or listing-related issues. ●​ Attend monthly meetings to discuss performance, challenges, and strategic opportunities for improvement. ●​ Oversee project tasks and workflows through Click-Up and Microsoft Teams (Project Management Tools) ensuring timely completion of assigned tasks and milestones.​ Data Integrity & Process Improvement: ●​ Ensure data accuracy and consistency across all product listings by maintaining a high level of attention to detail. ●​ Process internal removal requests for new UPCs and SKUs. ●​ Suggest and implement improvements to catalog processes to enhance efficiency and maintain data integrity • Ad Hoc Project - Other Duties may be assigned by CEO and Catalog Managers. ​ ​ April 5, 2016 up​October 20, 2021:​ Position: Product Uploader (Operation Department - Phone Accessories)​ ​ ​ JPKA, LLC/Skinomi LLC/Talkie Tech LLC.​ 1653 W. 2nd St., Bldg. E, Pomona, CA, USA 91766 (Remote) Listing Management & Optimization: ●​ Prepare files for upload, update, and launch listings on Amazon, eBay (via Vendio and Channel Advisory), and Shopify stores using Flat Files and manual uploads. ●​ Create and manage product variations to ensure seamless customer selection. ●​ Optimize listings by refining titles, bullet points, descriptions, and search terms to enhance discoverability and sales. ●​ Troubleshoot backend listing issues and initiate case submissions with Amazon Seller Support. ●​ Convert listings between NFBA and FBA formats as needed. ●​ Upload main images, collateral images, Enhanced Brand Content (EBC), videos, and comparison charts via A+ Content Manager using designer-provided assets. ●​ Verify and upload final images to all channels, ensuring consistency and accuracy. Research & Analysis: ●​ Conduct market research on new product launches, rumored electronic devices, and industry trends for North America, Canada, and Europe (Tier 1, Tier 2, Tier 3). ●​ Download and analyze fulfillment, sales, FBA inventory, restock, business, and dangerous goods reports daily to provide actionable insights. ●​ Suggest purchase links by validating product details, including name, model, year of release, size, and other specifications. Inventory & Repricing Management: ●​ Manage inventory updates, pricing adjustments, and restock dates to maintain optimal stock levels. ●​ Unrestrict or restrict devices as needed to control availability. ●​ Monitor performance notifications, suppressed listings, and case logs, resolving issues promptly. ●​ Reprice listings using both manual and automated tools, including creating price rules for competitive pricing strategies -). Sales Campaigns & Advertising: ●​ Develop and manage Amazon Advertising Campaigns, including ad group creation and keyword match bidding strategies -). Other Key Responsibilities: ●​ Resell electronic devices on eBay and Amazon using UPC codes. ●​ Upload resale devices on eBay auctions via Channel Advisory Platform. ●​ Maintain and update company spreadsheets and the company website with listing details. ●​ Assign SKUs and UPCs, create CSV files for uploads, and organize mockup images into designated FTP folders. ●​ Process internal removal requests and maintain data integrity across all platforms. ●​ Report directly to the Owner/CEO and Project Manager, ensuring alignment with strategic goals. Additional Experience: ●​ Amazon Product Research: Utilize tools like Viral-Launch and Jungle Scout to identify profitable products based on CEO-defined criteria. ●​ Supplier Management: Source products and liaise with suppliers/manufacturers on Alibaba for product procurement. ●​ Shopify Order Processing: Basic knowledge of processing orders and coordinating with team members to ensure seamless fulfillment. Project & Task Management: ●​ Oversee project tasks and workflows through BaseCamp3, ensuring timely completion of assigned tasks and milestones.​ April 21, 2008 – August 31, 2014​ Position: Enterprise Application Support Associate / Customer Service Support Center Associate​ Information Services Department/IT Department​ Long Service Award (Over 5 Years) ​ ​ OOCL (Phils.,) Inc.​ Orient Overseas Container Lines 11th Floor Two E-Com Center Tower B, Bay Shore Ave, Mall of Asia Complex Pasay City Philippines​ ​ Job Summary: Enterprise Application Support Center is known to be the Global Application Support Center was established in Manila last December 14, 2007 to support global users on the proper usage of enterprise applications. The group is responsible for providing the necessary support and assistance with regards to enterprise related applications to all frontline colleagues from APT, AUT, EUT and NAT. EASC team has been providing the 1st & 2nd level support, 1st level support pertains to the problem isolation while the 2nd level mainly refer to the problem clarification or the provisional solution.​ ​ Acting Deputy Team-Lead (Feb 14,2011 up Feb 10, 2013)​ • Attend Trouble Ticket review meetings/Project management meetings on a weekly basis as assigned by the Team Leader.​ • Provide Global Announcements to NA,AP,EU user’s if there is any system-related problem in the absence of the Team Leader.​ • Notify Emergency Response Team for System Major Issue (If no response has been received from 2nd Level support within 1 hour) as directed by Team Leader. • Advise HKG Center to post a system announcement for any Global Issues which has a big impact on users’ daily work.​ BUSINESS OPERATION SPECIALIST BIZ OPERATION MONITORING (equipment latency monitoring) -​ Determine end-to-end system path -​ Monitor execution, identify component/service dependency -​ Observe and monitor trends, determine any deviate from the pattern -​ Spot exceptions, identify abnormal equipment trends -​ Trigger follow-up action plan ​ GLOBAL APPLICATION SECURITY ACCESS ADMINISTRATOR ​ Strictly Manage, Monitor and update OOCL Application security access control and user profile assignment from Asia, Europe and North America. Review and follow up approval if necessary based on our Security Access Guidelines in order to avoid over-granted access to new hires which can increase the risk of possible fraud. -​ Conduct regular system access audit -​ Migrate current user profile -​ Reset system/ LDAP password of users. ​ ​ CARGOSMART​ - 24/7 customer support availability for any inquiry related to CS Product; focal point contract​ - Owner and systematic tracking of problems until resolved. - Prioritization and escalation of severity level. Coordinate ERS (enhancement) for customers. - Proactive assistance to ensure Customer Satisfaction. - Collect customer feedback on CS products and services. - Control of problem escalation amongst CS customers. - Continuous problem status update to customer and advise to the customer of target and actual fix time. - Conduct customer training. - Answer telephone calls/Live Chat from customers. - Support JP24/AFR customer submission.​ - Promote CargoSmart Products to target Customers. ​ CONDUCT QA TESTING ​ Verification of System after Cutover Release of different Platforms/Application as conducted by 2nd Level support/Developer every Sunday (Production Environment) /Verification of Code Fix after system’s major issue or user’s data problem using Pre-Production Environment such as QA1,QA2,QA3 etc.​ ​ CUSTOMER SERVICE SUPPORT​ - Online, EDI, e-mail, SI end-to-end System Path Determine Component Monitor Service Identify the component throughput and latency–queuing -OOCL Top 50 customers booking service through different channels​ Determine normal pattern by volume, by trade, by region Assist customer’s queries such as (missing sailing schedule/cargo tracking/password reset/login concern/rail-billing booking request/booking follow up/oocl.com registration issue/website issue)​ ​ DATA AND SAILING SCHEDULE DISCREPANCY MONITORING ​ • Monitor OOCL’s Missing Sailing Schedule depending on database HIT Count / Monitor Visibility of Sailing Schedule once inputted in Backend table by support. ​ ​ • Monitor data synchronization thru Printing Fax EDI Email Tracking System.​ • Monitor EDI (electronic data interchange) Booking request exception thru EASCMON mailbox.​ ​ ACCOUNTABILITY: • Provide the 1st Level Support on the Enterprise Applications to the regions by filtering out the usage issues from the system-related issues. Communicate the recommended solution to the frontline colleague regarding the usage issues, in a simple, concise and easy to understand manner.​ - Educate region users on proper usage and propose workaround solutions if the technical issue ​ exists - Use sound judgment to decide of an SR warrants a TT creation by distinguishing between usage and system related problems. - Validate SR's specified urgency level, adjust as necessary and tactfully inform the submitter. - Service all SECUR related requests. - Always honor Service Level Agreement no matter what. - Target max 20% of TT’s are usage-related. - Practice good Problem Management by ensuring all relevant data is recorded for all incidents for KPI purposes. - Help in providing temporary solutions to give user peace of mind - Support oocl.com users both internal and external - Liaise between users and VMC support teams to service requests - Coordinate data extraction and manipulation requests with appropriate supports ​ • Work in collaboration with various support teams globally for all the system-related issues. To register Trouble Tickets (TT), and to monitor the progress/status of the TT. Locate the root cause of technical issues and to ensure the solution is thoroughly tested prior cutover to production. ​ - Diagnose issues from biz perspective, and to ensure the solution applies to different user cases - Add value to the process of SR/TT handling rather than simply passing or delegating issues​ ​ • Assist to implement Enterprise Applications across global offices, monitor implementation, and to ensure successful rollout. -Ensure effective implementation of TT-fixes to enterprise applications by participating in prerollout testing and post-cutover monitoring.​ ​ • Monitor the effectiveness of the implementation & usage of the enterprise applications, and to identify areas of improvements in the business processes. ​ ​ • Attend duties for 3 shifts on a rotational basis, according to the duty roster prepared by the EASC Head & Shift Leaders. ​ -Ensure sufficient coverage for all the regions of the respective shift.​ •Ensure all the Service Requests (SR) are managed properly, using the EASC portal. Follow up all SR, keep all parties concerned and observe the Service Level Agreement (SLA) that has been defined for the different severities of the SR.​ ​ OTHER RESPONSIBILITIES:​ • Support OOCL’s Internal user through EASC portal, IM, email exchanges, IP Phone and remote desktop control/ External user through email exchanges and web-based chat. ​ • Perform Mass Upload of Customer Profile (Change in Service Contract/Global Office Address etc.)​ • Link Service(s) between different system applications if there is new service available thru the request of the user. ​ • Attend DR (disaster recovery) Drill for readiness in the event of a system lost. ​ • Create Special Requests based on the user's requirements. • Perform UIF Generation for Mass BLs Cancellation thru Inbound/Outbound Customs Manifest​ • Monitor IOCM’s US Customs Vessel/Departure Rejection Alert and notified respective party/Check Harmonized Tariff Code using CBP-tariff Information Center (applicable for invalid/not on file HTS in US CBP system rejection alert)​ PURGED DATA RETRIEVAL • Retrieved purged data such as old Bill of Lading, Invoice from Camps-2 Archive Retrieval Request. ​ ​ BASIC TECHNICAL SIDE​ • Install and Reinstall user’s application using remote desktop/Live Meeting. ​ ​ CUSTOMER CONTACT CENTER TEAM STATE MONITORING​ • Monitor IPCC Team State Information network stability using CTIOSSoftPhone and SupervisorSoftphone to closely monitor contact centers. Notify support if any irregularities are found. ​ ​ May 29, 2006 – May 5, 2008​ Position: Administrative Assistant LBP SERVICE CORPORATION Petron Mega Plaza unit C & D 21 flr. Gil Puyat Makati City Philippines ​ Detailed:DEPARTMENT OF FINANCE One Stop Shop Inter-agency Tax Credit and Duty Drawback Center (Bureau of Customs-Duty Drawback Group) 3rd Floor executive tower Bangko Sentral ng Pilipinas complex Roxas blvd. corner Pablo Ocampo, sr. street, Manila ​ FUNCTION/RESPONSIBILITY AT DUTY DRAWBACK GROUP (BOC) ●​ Strictly follow instructions to compute pertinent documents for tax credit claims, including the preparation of ●​ ●​ ●​ ●​ ●​ ●​ schedules/abstracts of importation, exportation, verification of Official Receipts (O.R.), and Bank Credit Memos. Verify Export Shipment Bills of Lading (BLs) against the Inspector’s Certificate of Lading issued by the Bureau of Customs (ICCD-MICP/POM). Prepare correspondence and evaluation reports using a computer or typewriter as required. Record and update the status of pending applications for companies claiming duty drawbacks. Maintain and file monthly and yearly Inspector’s Certificates of Lading issued by the Bureau of Customs for organized record-keeping. Answer telephone inquiries from claimants and report their queries to the Officer-in-Charge (OIC), Department of Finance (DOF), or Bureau of Customs personnel responsible for the status of claims. Performs any assignment and/or task pertaining to duty drawback as maybe directed by the OIC. ON THE JOB TRAINING: April 12 2005 to Non-DOF Personnel ID#- May 31, 2005 DEPARTMENT OF FINANCE (BUREAU OF CUSTOMS-Duty Drawback Group) One Stop Shop Inter-agency Tax Credit and Duty Drawback Center 3rd Floor executive tower Bangko Sentral ng Pilipinas complex Roxas blvd. corner Pablo Ocampo, sr. street Manila 1004 Philippines June 1, 2005 to April 28 , 2006 ​ ​ (Extended) -do- ​ ELIGIBILITY: CAREER SERVICE SUBPROFESSIONAL (Philippine Government Eligibility) Exam.Date: October 18, 2006 Exam No. 101801 CAT-​ ____________________________________________________________________________________ ​ PERSONAL BACKGROUND Born on December 28, 1983 in Manila; in excellent health condition; with good moral character, tactfulness, loyalty and patience. Willing to learn more for minimum supervision and upgrade my ability and knowledge to handle clients properly according to their needs.​ ​ I hereby certify that the above information is true and correct to the best of my knowledge and belief. -----------------------------------------Signature