Ruby Claine Amparo

Ruby Claine Amparo Carig Sur, Tuguegarao City, Cagayan Valley, Philippines - - Ø Quality-driven intermediate level Digital Marketer with over 1 year of experience specializing in content marketing and social media management. Ø Conduct external and internal market analysis for planning, executing and managing digital marketing campaigns. Ø Fast learner and enthusiastic in learning new things, highly motivated and well-organized person capable of multitasking even while working under pressure. TECHNICAL EXPERTISE • • • • Channels: Social Media Marketing, Email Marketing, Content Marketing, Pay-per-click Campaigns Monitoring Tools: HootSuite, Bitly, SproutSocial, Social Mention, Klout Analytics: Google Analytics Platforms: Facebook, Twitter, Instagram, Tumblr, Pinterest, Youtube PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS Social Media Strategist Envious Solutions : NSW Australia- February 2017 to Present - Created relevant contents that promoted brand awareness and encouraged social engagement increasing a monthly web traffic to that increased daily sales. Conducted monthly content calendar plan for a well-organized content distribution with timing, value, and frequency tailored to customers’ needs and interests. Increased the number of followers and website visitors through real-time engagement with relevant audiences and useful influencers. Monitored social media statistics using analytics and analyzed the data gathered which improved the company’s marketing strategies and increased the company’s ROI. Social Media Coordinator The Squirrelz - York WA - 2017 to 2017 - Created relevant customer-centric contents and promoted a unique selling proposition that attracted audiences and encouraged engagement. Conducted app store optimization that improved the company’s mobile app usability and user experience that elevated app downloads on a monthly basis. Executed Facebook and Twitter outreach campaign that dramatically increased website traffic on a weekly basis. Conducted and managed Facebook paid ad campaign with successful results achieving a high ROI. Social Media Marketing Intern Miles High Productions: New York City, USA - October 2016 to January 2017 - Successfully managed multiple social media accounts and pages (Facebook, Tumblr, Twitter, Instagram, Pinterest, SoundCloud) efficiently and effectively. Conducted targeted Facebook and Twitter outreach gaining a monthly increase on followers. Engaging with existing and potential customers in Real-time gaining a weekly increase in web traffic, promoting customer loyalty and advocacy. Monitored and analyzed social media statistics and delivered the best marketing strategies that increased monthly sales. Posting relevant (owned/repurposed) contents related to the clients' social image, interests and goals that promoted brand image. EDUCATION Professional Diploma in Digital Marketing The Institute of Direct and Digital Marketing DMA House, 70 Margaret Street, London February 2017 to January 2018 Online Studies Social Media Marketing Specialization Coursera Mountain View, CA, USA September 2016 to November 2016 Online Studies Bachelor of Science in Information Technology Isabela State University Ilagan City, Isabela Province, Philippines LINKS - http://fashionmarketingstrategies.blogspot.com/ http://linkedin.com/in/rubyclaineamparo https://mobile.twitter.com/ClaineRuby - Campus Based