RUBY S. CHEONG
0286 Lamdagan Street, Cogon district
Tagbilaran City, Bohol Philippines 6300
E-mail address:-Phone: -
PERSONAL DATA
35 years old
5’5”
Married
21 Sep 1985
128 lbs.
Filipino
WORK EXPERIENCE
Self-employed (Business) – (January 2021-present)
It’s a Bing Thing, owner (online)
Mamacow.ph, owner (online)
Lai Cha Bohol, partner
Usana Health Sciences, Inc. Independent Associate
Security Bank Corporation (Tagbilaran Branch)
Customer Advisor-Officer (February 2014 – January 2021)
o
Primarily responsible for in-house selling and cross-selling of products and
services to all Bank customers, as well as procurement of referrals from
existing accounts to sustain a healthy leads pipeline for the branch
o
Support branch operations as part of compliance & control functions in the
over-all service delivery to customers
o
Ensures prompt and efficient service delivery in compliance with the
prescribed service standards of the Bank
Relationship Officer (June 2012-January 2014)
o Responsible for marketing, administration and servicing of the middle market
to mass market customers, and developing long-term relationships with
existing and prospective clients assigned to him/her
o
Responsible for the promotion and marketing of all products and services of
the bank and its subsidiaries
o
Maximize effectiveness in managing customer traffic in the Lobby to ensure
productivity and optimal turn-around time on servicing client needs
Sales Officer (July 2009 – May 2012)
o
Focuses mainly on customer acquisition - selling deposit products, Consumer
Finance, Cash Management Products
o
Sells anywhere where there is an opportunity and books accounts in the
branch of his/her choice
o
Manages his/her own acquired accounts for a minimum of one (1) year but a
maximum of 23 months before being transferred to the branch
Citibank, N.A. (Cebu Branch)
Branch Point Person (November 2008 – June 2009)
o
Ensure the compliance by retail branch banking (Cebu), with the various
Operations Policy Bulletins and initiatives cascaded by GCG Compliance and
RBB Self Assessment and Governance Unit
o
Oversee the budget controls of the branch, and ensure that expenditures and
requisitions are within the prescribed budget
o
Prepare various MIS reports to report the productivity of the retail branch
banking unit of the branch
o
Liaise among the various units of the bank with regards to exercises or
initiatives which must be implemented within the branch
Personal Banker (October 25, 2006 – October 2008)
o
Prepare and execute a robust sales plan to build pipeline of prospects for
successful sales conversion. Grow client base by utilizing various prospecting
and networking channels – customer referrals, marketing, and self-generated
leads
o
Build long term client relationships by providing financial products and services
tailored to clients’ wealth plan and long-term investment needs
o
Keep abreast of economic and financial market developments and its impact
to various investments to enable clients to make informed investment
decisions
o
Achieve satisfactory customer service through in-depth knowledge of products
and processes
EDUCATION-
University of the Philippines-Diliman, Quezon City
Bachelor of Science
Major in Business Administration
Cum Laude
College Scholar, 4 semesters-
Bohol Wisdom School, Tagbilaran City
High School
Valedictorian
Pres. Gloria Macapagal-Arroyo Academic Excellence Award
NMYL DepEd Award for Academic Excellence
Mercury Drug Award for Excellence in Mathematics
Mercury Drug Award for Excellence in Science
Phil. Jaycees Foundation Youth Leadership Award
-
Bohol Wisdom School, Tagbilaran City
Elementary
Salutatorian
CERTIFICATIONS / EXAMS
•
UITF Accreditation Program for Branch
September 2011
Marketing Personnel
•
SEC Certification Program for
Fixed Income Salesmen
•
•
November 2008
Regional Treasury Certification Program
- Mutual Funds
December 2006
- Options and Premium Deposits
December 2006
- Structured Products
December 2006
Unit Investment Trust Fund Certification
November 2006
(Conducted by International Netherlanden Group)
•
Regional Treasury Certification Program:
- Foreign Exchange
November 2006
- Bonds
November 2006
SEMINARS / WORKSHOPS
•
MLPP Classroom Refresher (September 2019) – SBC Academy
•
BBOG Operations Clinic (September 2019) – SBC Academy
•
Account Opening and Documentation Advanced (December 2018) – SBC
Academy
•
MLPP Classroom Refresher (November 2018) – SBC Academy
•
Signature Verification and Forgery Detection (August 2018) – SBC Academy
•
Project Home School CA Upskilling (February 2018) – SBC Academy
•
Fraud Awareness Classroom (September 2017) – SBC Academy
•
Signature Verification and Forgery Detection (October 2016) – SBC Academy
•
Better Banking Experience (May 2016) – SBC Academy
•
MLPP Risk Training Program 2014 (December 2014) – SBC Academy
•
Account Opening Documentation Review (November 2014) – SBC Academy
•
Operations Training for Customer Advisor (May 2014) – SBC Academy
•
Deposit Products and Services Program (May 2014) – SBC Academy
•
Mortgage 101 (May 2014) – SBC Academy
•
Compliance to the Anti Money Laundering Laws of the Philippines (September
2013) - SBC Academy
•
Leadership EQ / Teambuilding Program (October 2012) - SBC Academy
•
Money Laundering and Terrorist Financing Prevention Program (January
2012) - SBC Academy
•
Judgment and Critical Thinking (November 2011) – SBC Academy
•
UITF Accreditation Program for Branch Marketing Personnel (September
2011) - SBC Academy
•
Business Communication Skills (July 2011) – SBC Academy
•
Creating Client Delight Workshop (July 2008) - Citibank Service Institute
•
Making of a Champion Workshop (May 2008) – Citibank Service Institute
•
Telephone Engagement Workshop (June 2007) – Citibank Service Institute
•
Achieving Client Engagement Workshop (March 2007) – Citibank Service
Institute
SKILLS / QUALIFICATIONS
•
Proficient in computer software applications (such as Excel, Word,
PowerPoint) and the Internet
•
Fluent in English, Filipino, Visayan
•
Accustomed to work in dynamic, high-pressure environments
•
Ability to effectively communicate and deal with people
•
Strong commitment to teamwork
•
Self motivated and willing to learn
REFERENCES
Available upon request
