Rubilyn L. Via
A Graduate of Bachelor of Science in Computer Science from USJ-R
Cell #: -
Skype ID: rubylvia
Email:-EMPLOYMENT RECORD
Date Position Company
05/15/17 – 10/03/17 Senior SEO Specialist (client financial issue)ACT Enviro
Responsibilities: Keyword Research - getting to know what is the client site all about, look and list your top competitors and look what keywords they are using, come up with a long tail keywords that best describe the services of the client handled site, check and monitor competitors from time to time of what they are doing. Onsite SEO - Title Tags from homepage to inner pages, Unique Meta Descriptions, H1 Tags, SEO friendly URL's, Content Check, Page Speed for Mobile and Desktop, Robots.txt, XML Sitemap, W3C Validation, ALT Text, Broken Links Check, Header status check for Link Redirection, Internal Linking, Site Structure, check if Google Analytics has been installed, check index pages in Google. Offsite SEO - Article Submission, Content Curation, Video Submission/Video Marketing, Infographic promotion, Social Networking, Guest Posting, Social Bookmarking, Slide Sharing, Question and Answer, Local Listing, Google My Business. SEO Tools - Wordpress, Blogspot, Google Analytics, Google Search Console/Webmaster Tools, Ahref, Screaming Frog, Google Page Speed, Woorank, Broken Link Checker, SPYfu, SEO Profiler, SEMRush etc.
06/20/17 – 10/20/17 Senior SEO Specialist (project base) Solana Tech/Raso/RMS
Responsibilities: Keyword Research - getting to know what is the client site all about, look and list your top competitors and look what keywords they are using, come up with a long tail keywords that best describe the services of the client handled site, check and monitor competitors from time to time of what they are doing. Onsite SEO - Title Tags from homepage to inner pages, Unique Meta Descriptions, H1 Tags, SEO friendly URL's, Content Check, Page Speed for Mobile and Desktop, Robots.txt, XML Sitemap, W3C Validation, ALT Text, Broken Links Check, Header status check for Link Redirection, Internal Linking, Site Structure, check if Google Analytics has been installed, check index pages in Google. Offsite SEO - Article Submission, Content Curation, Video Submission/Video Marketing, Infographic promotion, Social Networking, Guest Posting, Social Bookmarking, Slide Sharing, Question and Answer, Local Listing, Google My Business. SEO Tools - Wordpress, Blogspot, Google Analytics, Google Search Console/Webmaster Tools, Ahref, Screaming Frog, Google Page Speed, Woorank, Broken Link Checker, etc. Guide content writer on where to put the right keywords in the content
06/2015 – 3/2017 PPC/SEO/Social Media Specialist Firstcall Plumbing&Heating
Responsibilities: Keyword Research - getting to know what is the client site all about, look and list your top competitors and look what keywords they are using, come up with a long tail keywords that best describe the services of the client handled site, check and monitor competitors from time to time of what they are doing. Onsite SEO - Title Tags from homepage to inner pages, Unique Meta Descriptions, H1 Tags, SEO friendly URL's, Content Check, Page Speed for Mobile and Desktop, Robots.txt, XML Sitemap, W3C Validation, ALT Text, Broken Links Check, Header status check for Link Redirection, Internal Linking, Site Structure, check if Google Analytics has been installed, check index pages in Google. Offsite SEO - Article Submission, Content Curation, Video Submission/Video Marketing, Infographic promotion, Social Networking, Guest Posting, Social Bookmarking, Slide Sharing, Question and Answer, Local Listing, Google My Business. SEO Tools - Wordpress, Blogspot, Google Analytics, Google Search Console/Webmaster Tools, BrigtEdge, Ahref, Screaming Frog, Google Page Speed, Google Keyword Planner, Woorank, Copyscape, Broken Link Checker, etc. PPC Management, Guide content writer on where to put the right keywords in the content
02/15 – 05/15Marketing DirectorLinkmein Guides(companyclosed)
Responsibilities: Onsite SEO - Title Tags from homepage to inner pages, Unique Meta Descriptions, H1 Tags, SEO friendly URL's, Content Check, Page Speed for Mobile and Desktop, Robots.txt, XML Sitemap, W3C Validation, ALT Text, Broken Links Check, Header status check for Link Redirection, Internal Linking, Site Structure, check if Google Analytics has been installed, check index pages in Google. Offsite SEO - Article Submission, Content Curation, Video Submission/Video Marketing, Infographic promotion, Press Release Submission, Social Networking, Guest Posting, Social Bookmarking, Slide Sharing, Question and Answer, Local Listing, Google My Business. PPC Campaign Management, LinkedIn Advertising, Manage Online Contractor, Keyword Research, Weekly Report/Update, Weekly Rankings update, SEO and Website Monitoring like changes, errors, etc. Social Media Management, Devising strategies to drive online traffic to the company website, Making improvements to the website, Send good keywords to content team for a good content
07/2014 – 01/2015Digital Marketing/Social Media Communication Blood Red Clothing(project-base)
Responsibilities: Devising strategies to drive online traffic to the company website, Making improvements to the website, Utilising a range of techniques for SEO and Social Media, Overseeing the social media strategy for the company, Managing online brand and product campaigns to raise brand awareness, Evaluating customer research, market conditions and competitor data, Review new technologies and keep the company at the forefront of developments in digital marketing, Collaborate with cross-functional teams to develop marketing and communications plans that leverage the social media space. You will own the strategy and the execution of the ideas, Responsible for developing content across owned and earned social channels. This could include blog posts, tweets, status updates, pins, photos and videos, Creates, manages and grows business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, youTube and Instagram, Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives, Competitor Analysis
08/2012 – 07/2014 PPC Specialist/Lead Generation/ORM Reputation/SEO Specialist Author Solutions Inc.
Responsibilities: Onsite Recommendation, Onsite/website analysis, competitor analysis, Offsite task including Social Media Optimization, Online Reputation Management, Google Analytics, Webmaster Tool, handled PPC Campaigns(display,content/search), check landing pages, monitor campaigns, set budget, keyword research
03/2012 – 08/2012Lead SEO Analyst Kologo Corporation
Responsibilities: Responsible for leading link building strategy, training and development of new SEO hires and SEO ranking and traffic reporting. Sets aggressive goals for the team and uses the tools at their disposition to reach these goals. Team objectives and individual objectives and workflow need to be set, organized, measured and reported. Responsible also for creating systems for the training of new hires and ongoing coaching/development of existing team member. Necessary human resources and tools will be made available to the Lead SEO Analyst as needed. Wordpress management
03/2011 – 03/2012SEO Specialist Zylun Philippines, Inc.
Responsibilities: Wordpress management, Onsite Recommendation, Website Analysis, Competitor Analysis, Offsite Recommendation and Submission, Google Analytics, Webmaster Tools
03/2010-12/2011Online Marketing SpecialistTaking You Forward Inc.
Responsibilities: On Page SEO: Keyword Research, Onsite Check– Off Page SEO: Social Bookmarking, RSS Submission, Directory Submission, Link Exchange, Forum Posting, Social Media, Article Submission, Press Release Submission, AD Posting, Competitor Analytics
08/2009-02/2010 SEO Specialist Screentext Software Designs(company close)
Responsibilities: For Off page SEO: blog commenting, link building(reciprocal, one way, three way) directory submission, forum posting, social bookmarking, social media, article submission, pinging website, submit to free traffic exchange programs, submit to Free Classified Websites, Press Release Submission and SE Submission. On page SEO: keyword search, competitor analysis, title and meta-tag coding, monitor google analytics traffic and daily visitors.
10/08-05/09 SEO Marketing Escalation Firstpage Web Solution/SmartTraffic
Responsibilities: Onsite and Offsite SEO for old clients, Competitor Analysis
07/08-10/08 SEO Specialist/Manage OJT’s iChatmedia Solutions(company close)
Responsibilities: Onsite and Offsite SEO, Technical Support of company website, Manage OJT’s.
12/06-07/08Team Leader/Assistant Links Manager/Link Builder Firstpage Web Solution/SmartTraffic
Responsibilities: Market Clients Sites, look for related websites for exchange links, add related websites at FTP, sometimes answer links partners call, replying emails, assigning LTV to link builder, monitor link builders campaign. Send request for review articles and editorial articles to the assign account manager, competitor analysis
01//06- 12/06 Marketing Supervisor /Researcher/Link Builder SEOS INC./JumboGraphicsDesign
Responsibilities: Market Websites Online, Searching our handled sites at Search Engine, Monitor the Page Rank of our Handled Sites, Replying Emails to our Clients, Searching Potential Links Partners and Search Engine Submission(msn, yahoo, google)
New Task: Assigned to troubleshoot or reformat computer.
07/05-12/05 Internet Marketing Researcher Jumbo Graphics Design
Responsibilities: Market Website Online, Replying Emails and Searching Links Partners, Competitor Analysis
04/05-06/05 Encoder Plantation Bay Resort and SPA(project base)
Responsibilities: Encodes data, Making Purchase Order, Receive Delivery Items and answering telephone calls inside and outside the resort
Seminars Attended
The 4th Search Engine Marketing Conference 2010(SEMCON)
Oct 7-8, 2010 – Hotel Intercontinental, Makati City, Philippines
REFERENCES
1. Churchill Luceno
PPC Specialist
Efox Solutions
Subangdaku Mandaue City
-. Kit Quiseo
HR Manager Zylun Phils
5th floor TGU Tower Asiatown IT Park
Lahug, Cebu City
Skype: kitquiseo