Rubi Gupta

With 18+ years of experience in digital marketing and growth strategy, I specialize in scaling B2B and B2C businesses through data-driven campaigns, performance marketing, and tech-led innovation. My focus is on building marketing engines that drive long-term customer value, brand equity, and operational efficiency.

Grew B2B revenue share from 40% to 70% via omnichannel marketing and performance campaigns

Delivered 100% YoY growth in digital sales while optimizing customer acquisition costs (CAC)

Led digital transformation shifting 80% of customer base from web to mobile app

Managed ₹15+ Cr/month in integrated marketing budgets, maximizing ROI

I'm currently integrating AI into core marketing functions—experimenting with content intelligence tools, customer segmentation models, and marketing automation platforms—to enhance personalization and scalability. Though still expanding my expertise, I see AI as a powerful lever in modern marketing.