Ruba Shannak

R/S Ruba Shannak PROFILE +962 - Experienced Digital Specialist with a demonstrated history of working in the logistics and supply chain industry. Skilled in negotiation, analytical skills, team building, management, and software documentation. Strong arts and design professional with a Master of Business Administration (M.B.A.) focused in Business from University of Jordan. Amman, Jordan EXPERIENCE - linkedin.com/in/rubashannak Aramex International, Amman - Jordan Functional Manager – CRM & Cloud Marketing July 2023 – Present Key Activities / Roles - - - - Implementation of Salesforce Marketing Cloud by gathering the requirements from the stakeholders, communicating them to the implementation partner, following up on progress, testing and delivering Implementation of Salesforce Sales Cloud module by gathering requirements and changes from stakeholders, validating, solutioning and communicating them to the implementation partners Drive/consult the RFP process for third-party solutions and ensure outsource solutions achieve and upgrade the business needs. Following up with the implementation partners on progress and solving any blocking items that may come up Track projects progress when it comes to cost, time, and quality Communicating with PMO and reporting progress, red flags, and upcoming projects Develop System Processes based on business needs and business processes, enhance the Sales, Marketing, and CRM digital processes and Customer Management Systems Ensure that projects are delivered on-time, within scope and within budget Documenting requirements and acceptance criteria Responsible for UAT, reporting bugs and working closely with the development team on making sure we meet the requirements within timeframe Aramex International, Amman - Jordan Digital Transformation Senior Lead, Digital October 2018 – July 2023 Key Activities / Roles - - - - Implementation of Salesforce Marketing Cloud by gathering the requirements from the stakeholders, communicating them to the implementation partner, following up on progress, testing and delivering Implementation of Salesforce Sales Cloud module by gathering requirements and changes from stakeholders, validating, solutioning and communicating them to the implementation partners Drive/consult the RFP process for third-party solutions and ensure outsource solutions achieve and upgrade the business needs. Following up with the implementation partners on progress and solving any blocking items that may come up Track projects progress when it comes to cost, time, and quality Communicating with PMO and reporting progress, red flags, and upcoming projects Develop System Processes based on business needs and business processes, enhance the Sales, Marketing, and CRM digital processes and Customer Management Systems Ensure that projects are delivered on-time, within scope and within budget Documenting requirements and acceptance criteria Responsible for UAT, reporting bugs and working closely with the development team on making sure we meet the requirements within timeframe Aramex International, Amman - Jordan Corporate Information Systems Lead, Information Technology October 2016 – October 2018 Key Activities / Roles - - Product owner for CS and CRM inhouse developed systems Gathering requirements from stakeholders Documentation of requirements, workflows, and dependencies Solutioning and working closely with the development team to implement, provide proper timeframes and resources needed to achieve business requirements Responsible for UAT, reporting bugs and working closely with the development team on making sure we meet the requirements within timeframe Aramex International, Amman - Jordan Corporate Senior IT Executive, Information Technology July 2013 – October 2016 Key Activities / Roles - Providing support to stations in configuring system related functionalities Maintaining system related functionalities setup Gathering requirements from stakeholders and acting as a link between the stakeholders and the development team Teaming up with development team on documenting, solutioning, testing, and deploying changes Providing needed reports to stakeholders Aramex International, Amman - Jordan Corporate IT Executive, Information Technology March 2011 – July 2013 Key Activities / Roles - Supporting stations from Global Support office on CS related systems Troubleshooting reported bugs on production and teaming up with the development team to regenerate scenarios, fix, test and deploy Gathering requirements from stakeholders and acting as a link between the stakeholders and the development team Providing needed reports to stakeholders Towards Zero Waste NGO, Amman - Jordan Cofounder and Board Member August 2019 – Present Shannak Scientific Supplies, Amman - Jordan Office Assistant January 2007 – August 2020 Key Activities / Roles - Assisting in the family business, inventory, general finances and follow up EDUCATION University of Jordan – Amman, Jordan Masters in Business Administration (MBA) Thesis: “The Relationship between the Extent of the Implementation of the ISO 26000 Standards and Social Responsibility Performance” 2011 – 2014 (GPA 3.86 out of 4) University of Jordan – Amman, Jordan BSc in Management Information Systems 2007 – 2011 (GPA 3.66 out of 4) Rosary Sisters School – Amman, Jordan 2007 IGCSE CERTIFICATIONS Salesforce Administrator Certification (Salesforce) – June 2023  Credential ID:-  Key topics covered: Configuration and Setup, Object Manager and Lightning App Builder, Sales and Marketing Applications, Service and Support Applications, Productivity and Collaboration, Data and Analytics Management, Workflow/Process Automation. LANGUAGES  Fluency in Arabic (reading, writing, and speaking)  Fluency in English (reading, writing, and speaking)  French (poor) REFERENCES [Available upon request.]