Roxanne Werner

(M- I -Work History Digital Marketing Strategist Reliant Energy – Houston, TX 8/2016 to 6/2018 Manage a social media strategy and planning for branded campaigns, public relations, and charitable initiatives that fit within the broader brand purpose and work within a cohesive brand voice, including garnering a 700% increase in social media impression in 2017. Ensure alignment of all digital marketing efforts including search and display, homepage promotions, influencer marketing, and social media ads across the Reliant businesses. Utilize a variety of platforms to maximize internal and external communications including Netbase, WorkFront and Sprinklr. Serve as the liaison for the relationship between the marketing department and external agencies to insure that projects are handled in timely manner and completed to the satisfaction of the organization. Keep a pulse on digital, cultural and marketing trends and platform updates for the marketing team and internal stakeholders and lead brainstorm sessions around new trends and channels. Coordinate cross-functional integration to create strategies to support key campaigns and sponsorships. Global Social Media Coordinator Shell Oil Company – Houston, TX 10/2015 to 8/2016 Serve as the focal point for the pilot, launch, and ongoing support for a new internal advocacy platform and app. Identify and create awareness about social media training opportunities for employees. Act as strategic support for social media strategies for specific areas of the business. Intelligence gathering for the Social Media Centre of Excellence and the broader marketing and communications team, including sharing regular updates about social and digital media. Maintain brand integrity on the internet including keeping track of fraudulent account, reviewing and approving content and maintain guidelines and FAQ documents. Developed and implemented digital and social media campaigns to support key brand initiatives. Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives. Preserved brand integrity by monitoring the consistency and quality of marketing content. Serve as a lead internal point person for external advertising and PR agencies. Digital and Social Media Marketing Strategist J. Walter Thompson – Houston, TX 09/2014 to 10/2015 Utilize web and social analytics to recommend campaigns and strategic plans to support brand objectives for Shell, Jiffy Lube, Pennzoil and Quaker State. Conduct social listening reports for key business objectives and leverage findings to make recommendations regarding future social media executions and web site improvements. Use a variety of social platforms including Adobe Social, Net Base, Sysomos as well as native social media platforms for community management, content management, analytics, and social listening. Analyzed third-party data and investigated new growth opportunities in the digital space. Collaborated with developers, advertisers and production managers to market products and services. Initiated market research studies and analyzed findings in the digital space for both internal teams and clients. Social Media Consultant Shell Oil Products – Houston, TX01/2012 to 09/2014 Create and implement strategies to support new and existing programs and promotions in the social media and digital realm for the Brands and Communications team including the launch of a new fuel and loyalty program. Oversee launch of a global digital retail initiative in the United States that resulted in approximately 138 million impressions on social channels and increased brand appeal. Write and edit content for social media including Facebook, Twitter, Tumblr, Instagram and the Shell Motorist App Administer and promote a variety of sweepstakes and contests including rule development and winner selection. Serve as a mediator within the online conversations and engage with customers and fans by utilizing social media management platforms Oversee new social channel development including the creation of a globally oriented Facebook page and a Foursquare brand presence. Work with outside agencies to develop, edit and implement social media driven advertising strategies including Google Ads and Facebook promoted posts. Defined and tracked campaign effectiveness and adjusted strategies accordingly. Kinder Foundation Education Center Assistant Museum of Fine Arts, Houston – Houston, TX01/2010 to 08/2011 Content creation for the museum website and social media channels Research and editing for original publications, including a poetry book for children that sold over one thousand copies in its first year of publication Planning and organizing education events and Learning Through Art workshops Maintain budgets and other administrative duties including creating newsletters and managing various databases Maintaining and updating an extensive lending resource center for teachers and educators that was extended to include families and students Coordinating workshops for parents in the community, including expanding curriculum for a new audience and being a community liaison for the museum Education Bachelor of Arts: Art History2009 University of Houston Other Activities YWCA Houston Board Member 2016 - 2017 League of Women Voters Houston Rising Star 2013 - 2014 Montrose Center - Cyber Center and Special Event Volunteer 2012 - 2014 The Women’s Home Young Professional 2011 - 2014 Dance Marathon Board- University of Houston, Children’s Miracle Network Committee Member 2007 - 2008