Rossy

ROCIO GIL CABRIADA +(52)- Mexico City, Mexico- Marketinggill –Managing Director Mexico City, México • • • • • • • • • • (February 2016 – Now) Develop and execution of strategic plans, which addressing all aspects of the marketing mix including P&L's, pricing, packaging, advertising, promotion, public relations, digital marketing, market research, and new product development. Analyze B2G, B2B & B2C strategies, benchmarked existing efforts, updated and improved business plans to better address the market. Develop marketing strategies for Retail and main chain distributors. Expand business and networking programs to increase ROI and profitability of communications outreach. Design avatar advertising & promotion campaigns. Analyze metrics, "KPIs" - and other performance indicators, Sales projections - Supervision and personal management and work teams Execute the best plans in conjunction with Retail Marketing. Develop new business opportunity. Optimize SEO in Online Channels to increase website traffic volume and improve sales. Grow sales using, Google, FB, Instagram and other channel´s ecosystems, optimizing CPC/CPL/CPA rates. Achievements: • • • • • • Generated budgeting and negotiating strategy, plus promotional tools for advertising for Small & Medium size business. Kept of the support of The Social Impact Program: “Primary Prevention Program for Childhood Obesity”-” Planned marketing for launching: “Heritage Cities Program” for Vive México Organization. Developed a successful media plan for " Mexico is a Luxury, Story that inspire". Guaranteed the Institutional and Governmental Sponsorships / Visit Mexico, Tourism Secretary & Cement industry. Managed a staff of 8 people. Gardein MX / Grupo Operadora Persam – Commercial Director (January 2012 – February 2014) Mexico City, México • • • • • • • • • Developed and implemented business plan, for Gardein Line. Import and develop of the Gardein Brand in Mexico, complying with GS1 / Normex, for 100% vegan products. Responsible for advertising, public relations, market research, packaging & new product launching. Designed and Implemented, P & L and brand profit for Garden Line. Developed of pricing strategies for luxury foods market (Niche). Generated brand exposure, customer traffic and sales; maximized consumer recognition, by developing and executing effective marketing programs for Retail. Responsible for the development of promotional digital and printed materials, including POP, sales materials, social media plans and weekly post, graphic projects and advertising. Coordinated conferences for event participation and presence at trade fairs in ANTAD, Guadalajara, Mx and The Natural Products Expo West, Anaheim, United States. Leader of the Gardein project, meticulously managed, balancing multiple delivery dates, maintained an organized and creative approach. Achievements: • • • • • • • Achieved sales profitability in only period 8 months. Established Gardein line as number 1 vegan brand, in sales for the Mexican Market. (Mktdigital strategic). Introduced 5 new SKUs from Gardein National Retail in just 6 months (Chedraui Select, Mega Commercial Mexicana, City Market) Nielsen 2013. Developed a strategic alliance with Gardein hamburgers as a healthy choice for KFC. Responsible for New business development and Launching strategies for Gardein Generated powerful commercial relationships between client & company. Personnel in charge; 2 direct reports & 30 promoters. ROCIO GIL CABRIADA +(52)- Mexico City, Mexico- DKT International – Marketing Director Mexico City, México • • • • • (Junio 2002 – September 2011) Designed marketing plan & profitability analysis, promotions cycle for the Prudence product portfolio and for the sales force with application of KPIs. Planned and designed of marketing strategies for self service stores, wholesalers and retailers. Responsible for successful makeover of Prudence condom packaging and updating of all brand materials, including website, bus and subway advertising materials; focus attention to retail campaigns, the leading brand and new the launchings. Identified, implemented and improved marketing strategies, considering the company's objectives, market trends and costs. Developed, maintained and deepened strategic alliances with agencies (Leo Burnett), media centers (Media Planning), suppliers and the head of the pharmaceutical market (Casa Saba, Nadro, Marzam). • Optimized profitability to meet the objectives of the marketing plan and drive the growth of the product line from the conceptual stage through the full product life cycles. • Extensive experience in market research, media, qualitative & quantitative analysis Achievements: • • • • • • • • • Managed to position Prudence Condones, number 3 in national sales for two years, with a minimum budget of 3MP, Market Share T. México 2011 (Nielsen). Obtained a health record for the entire category of contraceptives from DKT México. Positioned Prudence Condoms for three consecutive years as the best-selling brand with wholesalers such as Casa Saba, Nadro & Drogueros. Obtained direct government, regulatory approval of Publicity campaigns from the Mexican Sanitary Organization. (Cofepris). Attained sanitary register for DKT Mx contraceptives. Promoted a high-performance environment through a strategy that fostered an inclusive work environment. Increased the Prudence top of mind awareness, through packaging makeover. Implemented a multifunctional team, through the new product development: Lubricating gels, female condoms & contraceptive pills, generated a 200% increase in sales, in a period of 1 year. Launched a Nonprofit Organization, Marie Stopes, Mx. Professional Education Bachelor’s Degree Business - IPN (1992). Diplomate, Marketing Advance – ITAM (2016). Diplomate, Marketing Metrics & Social Networks– ITESM (2017). Diplomate, Successful Negotiation / University of Michigan (Current) Diplomate, English for Business & Entrepreneurship/ University of Michigan (Current) Diplomate, Advanced Marketing – ITAM (2016) Volunteering: Program, Prevention vs Childhood Obesity - CEO and Founder (December 2015 – Current) The Healthy Boy & Girls Superheroes, Club. https://www.hbgsuperheroes.club/ Skills: Spanish (Native) English (Advanced – 80%) Software: Prezi Mkt, Canva, Microsoft Office (Word, Excel Power Point), Nielsen Analytic, Google Analytics & Trends. CRM HubSpot (Marketing & Sales) Business Courses: ▪ ▪ ▪ ▪ ▪ ▪ Storytelling (Jun 2020) LinkedIn Copywriting (May 2020) LinkedIn. Content Marketing & Online Commerce (May 2020) LinkedIn. Business Consulting / Productive Proempleo. (Nov 2016, Jun 2019). Marketing Online Advanced (Oct 2018) Linkedln. SEO Auditory & ROI for Social Networks (Sep 2018) Linkedln.