ROSS HENDERSON
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Pacific Grove, CA
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EXPERIENCE
Various Clients
eCommerce & Marketing Consultant
Jan 2019 – Present
Completed long-term projects with three clients in luxury travel, boutique retail, and photography industries to transform
eCommerce and Digital Marketing programs and deliver business growth.
• Increased eCommerce sales 33% YoY for eCommerce company renting luxury apartments in the Bahamas.
Achieved with launch of new remarketing structure and optimization of existing ad spend on various platforms.
• Doubled sales of boutique pet food start-up through influencer marketing, charity partnerships, and remarketing
program. Improved web conversion rate from 5% to > 20% for key products.
• Scaled eCommerce platform at venture-backed start-up, driving month-on-month sales growth of > 20%.
Responsible for direction of overall marketing strategy, digital ad spend, and account management.
Procter & Gamble Co
National Account Manager
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London, UK
2016 – 2018
Led strategic turnaround of convenience haircare and shaving businesses after 20 years of decline, increasing
revenue by more than 30% YoY. Exceeded sales quota by over £1m GBP.
Built strategic relationship with key client stakeholders and created compelling narrative to redesign category,
winning 16,000 incremental distribution points for P&G brands.
Managed portfolio of 100 + SKUs across six brands. Utilized objection handling skills and other sales techniques
to successfully deliver 3% Cost Price Increase on schedule.
Senior National Account Manager
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First person in cohort of 13 to be promoted from NAM to SNAM, six months ahead of average time to promotion.
Managed Gillette business for national retailer. Delivered revenue of $20m and growth 7% ahead of market.
Led eCommerce strategy for Health & Beauty brands, driving 20% YoY growth through event-based marketing.
Fidelity Investments
Innovation Consultant
London, UK
2016 - 2017
Outsourced researcher for Chris Thomas, Head of European Innovation Ecosystem at Fidelity Investments, partnering on
research projects for Fidelity and entrepreneurial projects for Mr. Thomas.
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Authored over 20 research notes on topics including Data Architecture, AI, and Cryptocurrencies, that were used
to shape Fidelity’s Emerging Tech strategy.
EDUCATION
University of Southern California, Marshall School of Business
Los Angeles, CA
Master of Science in Marketing, Concentration: Data Analytics
2019
Activities: Graduate Assistant in Marketing Department, TA to Professor Gülden Ulkümen’s MBA Marketing Class,
International Student Ambassador. Authored Google Ads Case Study with Professors Shantanu Dutta & Arif Ansari.
Honors: Recipient of Academic Excellence Scholarship, reserved for top 10% of students. Dean’s List. Inducted to
Beta Gamma Sigma Academic Honor Society. GPA 3.95/4.00.
University of Strathclyde
Glasgow, UK
Bachelor of Arts (Honors): Business Enterprise & Marketing
2016
Activities: Graduated with merit and honors. Won Strathclyde Enterprise Pathway, beating 200 others. Recognized as
a ‘Rising Star’ of the university for work in entrepreneurship.
LEADERSHIP & SKILLS
Leadership: Saltire Scholar & Brand Ambassador, mentored disadvantaged children, represented Scotland in European
Parliament Euroscola event. Completed Alcatraz Challenge Duathlon, raising $2800 for children’s charities.
Analytics Tools: SAS, SPSS, JMP, ME>XL, Excel, Google Analytics
Digital Marketing Tools: Google Ads, Google Search Console, Facebook Ads, Twitter Ads, HubSpot, AdRoll, Shopify
