Roselle May Advincula

EXPERIENCE ROSELLE MAY ADVINCULA Contact- - SKILL HIGHLIGHTS           Marketing Operation Marketing Strategy Digital Marketing Social Media Management Event and Project Management Copywirting Business Operations Leadership Graphic Design Research SOFTWARE       MS Office (Expert) Photoshop (Intermediate) Lightroom (Intermediate) Wordpress (Intermediate) GoDaddy (Intermediate) Adobe Premiere (Intermediate) Marketing and Operations Manager – Captive Cinema December 2017 to Present 1. Over-all management of marketing operations: a. Conceptualizing and planning marketing strategies and overseeing its implementation b. Supervising the creative and technical editing and production of marketing materials (trailers, features and artworks) to befit the local market and the censorship board requirement c. Managing the placement of outdoor/traditional ads and digital campaigns d. Handling events and marketing partnerships, from planning to execution 2. Social Media/Digital Marketing a. Strategizing the content production and editorial calendar of the company’s social media page with the aim to increase engagement and online visibility b. Activating organic and paid social media ads c. Copywriting and graphic editing for social media posts 3. Over-all management of the company’s operations a. Running the daily logistics of the business b. Acting as a liaison for both clients and suppliers, locally and abroad c. Supervising personnel, both in-house and outsourced d. Overseeing the purchase and delivery schedule of marketing materials, DCP and KDM 4. Working directly with the CEO in assessing the potential of films in the local market before purchase and reviewing scripts, trailers and demo reels. 5. Coordinating with cinemas, SVOD platforms (Netflix, iFlix, HOOQ) and other non-theatrical clients for film distribution Freelance Social Media Manager June 2017 to Present 1. Producing strategized content for client’s social media and/or other digital platforms. 2. Managing the client’s online engagement and market targeting for improved brand awareness and digital presence 3. August 2019 to Present: Created the website for CEAP and currently handling its digital platform 4. November 2017 to January 2018: Managed the Instagram page of an Australian handbag company by conceptualizing and producing contents that involved copywriting and photo editing. Handled the account’s Instagram engagement and was able to increase it to 50% and expand it followers from 6,000 to 10,000 in a month. 5. August 2017 to January 2018: Piloted the social media engagement (Twitter and Instagram) for a blog in 2017, which boosted the client’s social media presence and online relationship with his followers EXPERIENCE Marketing and Operations Officer – Captive Cinema March 2013 to December 2017 1. Directly worked with and assisted the Marketing Director and the CEO in the operations of the company 2. Started the company’s social media page from scratch, produced contents and continuously increased the number of fans from a few hundreds to over a million, through paid and organic promotions 3. Spearheaded the online promotions for Paddington 1 which garnered a lot of social media attention and was eventually commended by the film’s production company 4. Managed promotional events for Captive Cinema’s movies such as premiere nights, mall tours and store visits 5. Supervised the editing, production and distribution of marketing materials such as giveaways, trailers and posters and oversaw the ad placements on billboards, newspapers and websites 6. Acquired suppliers that offer better pricing yet with proven efficient and quality services that has minimized the company’s operational and marketing expenses overtime. 7. Acted as the company’s MTRCB representative 8. Attended film markets and festivals with the CEO and is part of the core team for film buying Researcher – GMA Network January 2012 to February 2013 1. Spearheaded the pre-production of news and feature segments conceptualization, proposal, research, coordination, shoot and editing 2. Efficiently planned, coordinated and executed live and special coverages and public service operations 3. Analyzed and dissected current events and citizen reports for news stories, making sure that details are factual and accurate for airing 4. Conducted interviews with people from different walks of life, from ordinary layman to politicians and government officials 5. Worked directly for the following programs and special coverages: Unang Hirit, On Call, Bawal Ang Pasaway Kay Mareng Winnie, Brigada, GMA News TV 2013 Senatorial Debate, Pacquiao VS Bradley, San Pedro Calungsod Arrival, Undas 2012 Production Assistant – PTV4 August 2010 to January 2012 Intern – ABS-CBN Corporate Communications June 2009 to August 2009 EDUCATION AB Mass Communications Cum Laude AMA University-