Career Profile
Experienced Marketing Specialist & Project Manager with a proven track record of leading successful brand refresh, website redesign and marketing campaign projects for companies and product lines. Acts as the bridge between internal planning team and external marketing agency. Expertise in shaping visual identities, ensuring consistent messaging, and creating modern aesthetics across all platforms. Proven ability to manage all project aspects from concept to launch and ongoing maintenance, including budget management, resource allocation, and vendor collaboration. Skilled in developing new brand identity, redeveloping marketing collateral, and implementing digital marketing campaigns. Passionate about creating brand experiences that unleash your story and leave your mark.
Core competencies: ● Brand & Integrated Marketing Strategy ● Stakeholder Interviews & Competitive Research ● Content Messaging ● Value Propositions ● Email Marketing ● Social Media Marketing ● Account-based Marketing Campaigns (Hubspot) ● Channel & Product Marketing ● Creative Direction & Graphic Design ● Brand Management ● Renewables & Low Carbon, Mission-Driven | Brands include: Stewart Title, Chevron Lubricants, Southern Devall Maritime Services, Liberty Tire Recycling, Vaalco Energy, iNet
Career Highlight
Managing fractional CMO team overhauling 13-year old brand positioning, conducting sales/technician subject matter expert interviews; rewriting, redesigning and redeploying digital- and sales-related content.
Professional experience
ROSE MULRONEY Houston, TX (Contract) July 2023–Present
Marketing specialist and project manager working in collaboration with business-to-business (B2B) internal teams and their external agency to deliver marketing strategy and positioning, messaging and content development, digital/print production and design.
Marketing Specialist & Project Manager
Lead reshaping of independent energy company with their visual identity and online presence. Expertly ensured consistent messaging and a modern aesthetic across all platforms, effectively connected internal strategy and vision with external agency recommendations and execution.
Conducting ongoing internal subject matter expert interviews, developing into benefits-based use case stories that typically boost quarterly leads by 5-7%, converting new content to company website, sales emails press release and tradeshow materials in Q1/Q2, ongoing initiative.
BRANDEXTRACT Houston, TX (Full-time) -
A business-to-business (B2B) agency dedicated to creating marketing strategies, programs, plans, and brand conveyors that reach the mark and have an impact. Working closely to help clients inspire brand belief.
Brand Strategy Consultant
Strategic client partner leveraged insights and industry knowledge to unlock opportunities via strategic planning, program implementation, and cross-team leadership.
Highlights:
Bridged brand gap for marine logistics post-merger organization by conducting six-week long stakeholder interviews and research, and implementing new brand identity, website, social and sales tools that resulted in 10% increase to annual employee retention and 3% increase to annual customer revenue. Built plan for sustainability brand launch to highlight ammonia-to-power fuel conversion technology.
Collaborated with major lubricants product marketing team to overhaul and relaunch grease products line into 9 global marketing playbooks over 24 months that resulted in 5-10% increase to regional MQLs via localized social and email campaigns, in conjunction with sales team training.
Repositioned leading end to end tire recycler from necessary commodity to value-based leader brand over course of 9 months, increasing their 2030 ESG (Environment, Social, Governance) goal by 15% via website upgrades, social media content, employee programs, press exposure, tradeshow build out.
UNIFIED COMMUNICATIONS Houston, TX (Full-time) -
Director of Marketing
Spearheader of cross-functional team including web developer, digital designer, content generator and video producer that ensured creative approach to telecomm reseller’s business strategy was flawlessly executed.
Highlight: Co-created MS Teams® HaaS/SaaS offering in collaboration with sales, adoption, and inventory management teams that contributed to annual revenue growth in a pandemic economy (2020) via HubSpot.
STEWART TITLE GUARANTY COMPANY Houston, TX (Full-time) -
Creative Services Manager
Leader of 10-person creative team that overhauled 125 old real estate title brand from traditional in-person paper to high-tech remote digital closings across ads, video, social media, emails, tradeshows and events.
Highlight: Crafted video-driven, email-automated sales material toolbox for customer satisfaction program that reengaged referral pool and recovered $1M in lost revenue within first six months of launch.
BLACK JADE CREATIVE Houston, TX (Founder) -
Digital Creative Director
Co-leader of 7-person business to business brand development agency that created game-changing integrated marketing programs for middle-market ($200K–$200M) B2B (2C) clients.
Highlight: Developed training program identities, messaging and materials for mission-based medical device manufacturer’s training program that resulted in 50% increase to marketing qualified leads (MQLs) over the course of first 3 months.
Education & Skills
COLUMBIA COLLEGE CHICAGO Chicago, IL
M.A., Graphic Design
MARQUETTE UNIVERSITY Milwaukee, WI
B.S., Business Administration; Marketing
SKILLS Adobe Creative Suite | Hubspot | Marketo | Adroll | Salesforce | Netsuite/SAP | Adobe Experience Manager/Wordpress/SAM/Squarespace/Sketch/Figma | HTML | LI/FB/IG/TT/Google Ads | Google Analytics | Basecamp/Wrike/ Slickplan
Extracurricular & Volunteer Activities
CONSCIOUS CAPITALISM Houston, IL 2023-Present
ASSOCIATED ADVERTISING FEDERATION (AAF) Houston, IL 2020-Present
