Rose Moraa

I am an accomplished market research professional with broad operational and management experience in complex market research and market intelligence projects.

I have worked in different countries such as Canada, UK and New Zealand.

I have over 2+ years of experience in market research, writing market analysis and competitive analysis reports, developing and executing qualitative and quantitative primary research using a broad array of methodologies.

I have extensive experience with technology and packaged goods clients. I have designed, supervised and refined structured and pragmatic reports thus providing valuable marketing insights to my clients.

My Marketing Research is often used in Competitive Analysis, a critical component of the marketing plan, bench-marking purposes and evaluation that enable firms to attract the target market.

I use databases such as IBIS, Statista and Mergent Intellect to complete my Market Research Projects.

Core Competencies

• Project management with strong attention to detail.
• Qualitative and quantitative primary market research.
• Data analysis and report writing.
• Research design that addresses business issues.
• Secondary research and competitive analysis.

Other than marketing research I have great experience in digital marketing, pay per click marketing, online marketing and growth marketing.

I believe our world needs great competitors and market researchers/ internet researchers who will understand their customers and businesses.