ROSE MARIE BOTELHO AZEVEDO SANTANA
Av. Lucas Elias Kumato
118 Maputo, Mozambique
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PROFE SSIONAL SUMMARY
Vision-driven change agent with career-long record of telecommunications and business development for leading organizations
Proven talent for aligning business strategy and objectives with established telecommunications development and operations
management paradigms to achieve maximum operational impacts with minimum resource expenditures. Growth-focused
thought leader with expertise spanning data and market analysis, advertising campaigns, digital media, cross-functional team
leadership, strategy development, project launching, technology solutions, and project management. Exceptionally dedicated
professional with keen interpersonal, communication, organizational skills and a well-developed set of soft-skills derived from
years of experience living and working in different global markets and cultures.
PROFESSIONAL EXPERIENCE
GO4MOBILITY, MAPUTO, MOZAMBIQUE, November 2016 to Present
COUNTRY MANAGER, April 2017 to Present
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Foster relationships and promote company vision in growing mobile operators and aggregators relationships.
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Present the company’s core values at various functions within the telecommunications industry.
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Provide guidance on local regulations and policies and ensure adherence to compliance of services.
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Establish and interpret business related KPIs and control profitability of acquisition campaigns.
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Partner with copywriting team to design innovative and effective marketing/advertising campaigns and contents.
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Monitor multiple tasks and projects simultaneously in a strong result-oriented environment.
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Enhance marketing strategy to identify market competitor initiatives in VAS area.
BUSINESS DEVELOPMENT MANAGER, November 2016 to April 2017
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Fostered and implemented commercial strategy in Mozambique.
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Oversaw corporate customers and partners in order to manage operations regarding our content subscription services
on the perspective of copywriting, partners (TELCOS), end users acquisition and churn.
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Cultivated new relationships with partners and customers to enhance business growth.
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Orchestrated fulfillment of company objectives.
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Demonstrated Go4Mobility’s solutions and services to both customers and partners.
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Encouraged cross selling to customers of solutions of remaining services.
From 2013 until 2016 I had my child and moved to Africa. In sum, I was a full-time mom during this time and took a sabbatical
from my professional life.
PORTUGAL TELECOM, LISBON, PORTUGAL, July 2010 to September 2013
PROJECT MANAGER, September 2011 to September 2013
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Organized four B2B projects at digital contents subsidiary of Portugal Telecom, all in partnership with local
government agencies.
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Consulted internally for the Innovation Lab, enforcing top-level management policies leading to new Lab showroom
and overall Lab branding. Piloted re-design of a comprehensive, KPI-driven sales strategy and then execute it in a
persistent fashion.
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Scaled and optimized operational processes within the firm.
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Established, monitored, and assessed all KPIs related to sales and operations.
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Coordinated communication with clients and partners.
B2B MANAGEMENT INTERN, July 2010 to August 2011
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Orchestrated and monitored activities related to three multiplatform projects developed at Portal Sapo, guaranteeing
strategic market analysis, ongoing technical development and posterior project launching.
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Co-managed the technical team ongoing projects.
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Managed all topics related to business development in close cooperation with upper management team.
ROSE MARIE BOTELHO AZEVEDO SANTANA
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VITRIMEDIA – MULTIMEDIA DIGITAL CONTENT PRODUCER, LISBON, PORTUGAL, January 2010 to September 2011
MANAGEMENT ASSISTANT
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Served as member of digital media team that prepared international funding opportunities.
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Negotiated contracts with international production partners and supported meetings with potential clients.
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Conducted market research, both nationally and internationally, which resulted in the creation of five new projects.
ADDITIONAL EXPERIENCE DURING STUDIES:
ADECCO GROUP, LISBON, PORTUGAL, August 2006 to January 2010
EVENT ORGANIZER
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Programmed and supervised activities held during conferences, private business, parties, car shows and other events.
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Entrusted with planning internal and external meetings and events to ensure exceptional quality experience is
provided; consulted with key stakeholders to develop overall program to support the key objective and exceed
stakeholder and attendee expectations.
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Partnered with internal brand and creative resources in the development of relevant communications and branding
materials (e.g., brochures, invitations, programs, signage, registration websites) for all audiences.
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Collaborated with Corporate Procurement to negotiate contracts and agreements with hotels, conference centers,
convention centers and ground transportation, to ensure all institutional requirements are met and cost savings
realized wherever possible.
EDUCATION AND CREDENTIALS
MASTER OF SCIENCE (M.SC.) IN BUSINESS ADMINISTRATION, 2011
Católica-Lisbon, School of Business & Economics, Lisbon, Portugal
MASTER OF BUSINESS ADMINISTRATION EXCHANGE PROGRAM, 2011
Nagoya University of Commerce and Business, Nagoya, Japan
BACHELOR OF SCIENCE (B.SC.) IN PSYCHOLOGY, 2009
Instituto Superior Das Ciencias Do Trabalho E Da Empresa, Lisbon, Portugal
CONFERENCES AND SEMINARS
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MOZTECH Exhibitor, Digital and Technology Conference, Maputo, Mozambique, 2016.
SAPO Codebits, Telecom event Hackathon, Lisbon, Portugal, 2011 and 2012.
APDC Communications Conference, Lisbon, Portugal, 2011.
MIPCOM Exhibitor, International Market of Communications Programmes, Cannes, France, 2010.
VOLUNTEERISM
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Volunteer
Volunteer
Volunteer
Volunteer
administrator for the Latin-American Embassies Aid Group, Maputo, Mozambique, Ongoing
administrator for the African-Brazilian Embassies Aid Group, Maputo, Mozambique, Ongoing
at “Banco Alimentar contra a Fome” Food Bank, Lisbon, Portugal, 2010 to 2013
with USA – Japan Commerce Chamber at the cleanup efforts after Tsunami, Sendai, Japan, 2011
ADDITIONAL INFORMATION
Languages: Portuguese (native), English (proficient), Japanese (basic)
Technical Proficiencies: Microsoft Office Suite, SPSS, Windows, Mac OS, Microsoft Exchange, Microsoft Project, Access,
Digital Marketing, Content Marketing, Sales Forecast
Hobbies: Travelling
