Rosanna Mae Buzon

ROSANNA MAE F. BUZON PERSONAL PROFILE Results-oriented Marketing Professional with more than 10 years of experience. Delivers effective marketing content that uses social media and digital platforms. Team leader and effective team player with expertise in all facets of marketing management, advertising, planograms, public relations, contract negotiations, staff training, and brand management, CONTACT --https://site-.mystrikingly.com/ 2187 Flerida St. Pandacan, Manila EXPERTISE Brand Marketing Brand Activations Events Management ATL and BTL Advertising and Promotions Digital Marketing General Virtual Assistant WORK EXPERIENCE BRAND MANAGER Richwell Philippines Inc. (Nov. 2019 - June 2020) Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term. Planning and execution of all communications and media actions on all channels, including online and social media. Assisting with product development, pricing and new product launches as well as developing new business opportunities. Creating and managing promotional collateral to establish and maintain product branding. Competitor and customer insights analysis. Analysis of sales forecasts and relevant financials and reporting on product sales. Amazon Product Sourcing ADVERTISING AND EVENTS MANAGER PERSONAL SKILLS Creativity Team building Isport Life Inc. Fila Philippines (September 2018 - December 2018) Development, production and delivery of projects from proposal right up to execution. Communication Management of all project elements within time limits and on budget. Problem Solving Setting, communicating and maintaining timelines and priorities on every campaign. Leadership WEBSITES & SOCIAL LINKS Facebook https://www.facebook.com/mae. buzon/ Instagram https://www.instagram.com/mae buzon/ Managing operational and administrative functions to ensure specific projects are delivered efficiently. Conduct market research and gather information. Articulately propose ideas to improve services and event quality. Managing all event details such as set-up, catering, entertainment, transportation, location, invite list, special guests, equipment, and promotional material. Prepares PR write-ups to promote and publicize events. Conduct pre-and post-event evaluation, reporting on the outcomes of marketing campaigns. Handles endorsers and influencers to promote Fila merchandise. MARKETING HEAD FOR SOUTHEAST ASIA AND GREATER CHINA Click Licensing Asia, Inc. (April 2018 - June 2018) Develop marketing plans for specific brands in respective territories. Prepares monthly newsletter to ensure all territories and licensees are aware of new licensed merchandise categories and special projects and events. Conceptualizing events and promotions for Click's brand Ensure proper coordination with malls and venues for proper implementation of events. Manages all licensing shows and mascot appearance schedules throughout the territories. Manages and update digital social media platforms and website of Click Licensing. Prepares budgets, event materials, Job Orders, purchase requisitions, ingress and egress of licensing shows, summits and road shows in all territories. Support in getting approvals of all Advertising and promotional activities from Principal. This includes coordinating on possible tie-up with licensees and other event groups. Assisting Business Development Manager in creating campaigns and getting sponsors. Prepares post event reports for all activities. Supervision on Marketing Executive and Ads and Promo Officer. Support Sales teams to ensure proper flow of information internally and externally. MARKETING OFFICER Shopping Center Management Corporation (September 2015 - January 2018) Developing and implementing internal marketing program. Plan and deliver marketing campaigns as agreed within timescales. Evaluating the effectiveness of all marketing activity. Supervise mall to ensure that the in-house events and activities, tie-ups with suppliers and event organizers, sponsorships, advertising campaigns, activations are reflective of current trends and needs of the target consumers while at the same time enhancing the SM City San Lazaro’s brand. Contributing annual sales and incremental sales thru activation programs in collaboration with tenants, affiliates and partner brands. Manage relationship with sponsors and business partners. Manage and develop a strategic plan of action to ensure that the cost of the event remains under the pre-determined budget Supporting Group Marketing Manager in day-to-day marketing activities. Maintaining malls social media presence across all digital channels. MARKETING AND BUSINESS DEVELOPMENT ASSOCIATE Megaworld Corporation (October 2013 - August 2015) Coordinates with the Retail Partners Management Group for tenant movements. Monitor all promotions, events, activations across all malls. Collects all property checklists conducted by tenant relations team. Monitor and update tenant sales and performance by coordinating with Retail Partners, Audit and each property officer. Monitor monthly expense and income of LSM team. Prepare all necessary requirements for promotions and activities (DTI, permits, Job Order, Contracts etc.) Provide and acquire manpower based on approved budget. MARKETING ASSISTANT Directories Philippines Corporation (March 2010 - August 2013) Acquire and implement corporate sponsorships promoting DPC Yellow Pages and DPC’s product & service. Ensures good branding exposure through below the line activities. Ensure smooth implementation of the Marketing’s different activities, trade events and sales contest. Provide effective clerical and support services to the Ads and Promo Team, to help achieve the department objectives. Assists in the implementation of marketing activities such as: - Sponsoring Festivals - Participation in Trade events - Sales contest and programs Handles local travel arrangements (hotel, per diem, and air-land-sea transportation, arrangements such as shipment of materials for events, coordination with courier) of the Marketing Department. This may include review of locations/ sites to be visited, inquiring rates of hotel accommodation. Inventory Management. EDUCATION Pamantasan ng Lungsod ng Maynila Bachelor of Science in Business Administration Major in Entrepreneurship Year- Holy Heart Christian Academy 3rd Honorable Mention Year- Galang Medical Center College Salutatorian Year- MARKETING AND BUSINESS DEVELOPMENT ASSOCIATE Megaworld Corporation (October 2013 - August 2015) Coordinates with the Retail Partners Management Group for tenant movements. Monitor all promotions, events, activations across all malls. Collects all property checklists conducted by tenant relations team. Monitor and update tenant sales and performance by coordinating with Retail Partners, Audit and each property officer. Monitor monthly expense and income of LSM team. Prepare all necessary requirements for promotions and activities (DTI, permits, Job Order, Contracts etc.) Provide and acquire manpower based on approved budget. MARKETING ASSISTANT Directories Philippines Corporation (March 2010 - August 2013) Acquire and implement corporate sponsorships promoting DPC Yellow Pages and DPC’s product & service. Ensures good branding exposure through below the line activities. Ensure smooth implementation of the Marketing’s different activities, trade events and sales contest. Provide effective clerical and support services to the Ads and Promo Team, to help achieve the department objectives. Assists in the implementation of marketing activities such as: - Sponsoring Festivals - Participation in Trade events - Sales contest and programs Handles local travel arrangements (hotel, per diem, and air-land-sea transportation, arrangements such as shipment of materials for events, coordination with courier) of the Marketing Department. This may include review of locations/ sites to be visited, inquiring rates of hotel accommodation. Inventory Management. EDUCATION Pamantasan ng Lungsod ng Maynila Bachelor of Science in Business Administration Major in Entrepreneurship Year- Holy Heart Christian Academy 3rd Honorable Mention Year- Galang Medical Center College Salutatorian Year- TRAININGS AVA PH Elites FBA Online Arbitrage Product Research Course June 6-21, 2022 Trainer: Mari Paz B. Caminong VA Training Philippines General Virtual Assistant Training (Social Media Marketing, Bookkeeping, Lead Generation, Content Creation, Website Design, and Search Engine Optimization) May 9-13, 2022 Trainer: John Cedrick Calalang SEMINARS February 16, 2006 "Can Entrepreneurship Be Taught? If So, How?" PLM Auditorium Guest Speaker - Dr. Reuben Mondejar January 19, 2012 Write Right For Result! EDSA Shangri-La Hotel Seminar for Business Writing Conducted by - Dr. Rodolfo "Dups" de los Reyes