Roopchand Dl

ROOPCHAND DL portfolio: roopchanddl.com - /-Hebbal, Bangalore- 560024 ------------------------------------------------ PROFESSIONAL SNAPSHOT ----------------------------------------------o o o o o o o o o o o o o o Senior Visual Designer with over 13+ years of experience in the advertising agency and ITeS sectors. Currently serving as a design consultant at IBM (Neudesic), providing innovative design solutions for client PayPal in the USA. Delivered work for various industry verticals (Consulting, Manufacturing, Telecoms, Banking, IT, Retail). Highly skilled at visual design principles, composition and colour theory, Seamlessly able to apply design and enhancements to design in alignment with brand identity and persona Expert in conceptualizing and executing UI/UX Digital and Print branding activities, Data visualization, PowerPoint specialist, proof-reading, newsletters, typography, 2D, 3D illustration, infographics, iconography, Isometric design and corporate identities, logo, Brand identity, visual identity, brochures, flyers, E-marketing creative social media, brand guidelines and video creation. Proficient with modern design systems and prototyping tool using Figma(AI), Adobe XD and other tools like Adobe Creative Suite – Adobe Illustrator (AI), InDesign, Photoshop (AI), Aftereffects, premium pro, Audition, Articulate Storyline, Lucid Miro whiteboard, Whimsical, MS Visio, MS word, Excel, Canva, SharePoint, Microsoft office 365 and copilot, perplexity, Gemini, GPT-4 – OpenAI, Pictory, Synthesia, Runway, DeepBrain, Lumen5 and HeyGen Active collaboration in Corporate Communications, Learning & Development, and R&D. Mastered and proven ability to create and deliver high-quality design outcomes, including concepts, process flows, sitemaps, prototypes, wireframes, user research, development of screens, and detailed UI designs. Collaborate with cross-functional teams leveraging data and insights, working in fast-paced environments like Agile and Design sprints (click up, Jira & Confluence). Excellent curator with great presentation skills, problem-solving and analytical thinking, proactive & coaching style leadership skills. Provided high-quality design thinking approach for Bangkok Bank app/web, resulting in 30% business growth and a 40% increase in user conversion rate in the 2nd quarter. Increased user engagement of existing app by 25% by refining customer journey and user testing. Expert knowledge in iOS and Android platforms with knowledge of HTML, CSS. Recognized through “Best Performer" awards bestowed upon me by organizations impressed by my work. ------------------------------------------------------ WORK EXPERIENCE ---------------------------------------------------Design consultant | IBM (PayPal) ------------------------------------------------------------------------- July 2024 – April 2025 Worked as a design consultant at IBM (Neudesic), providing innovative design solutions for client PayPal in the USA. As creative direction for the Finance Technology and Innovation Leadership team at PayPal (US). Worked collaboratively with clients to gather essential materials and crafted engaging presentations, newsletters, and technical diagrams. Ensured all visual elements complied with PayPal's brand standards. Accomplished : • • • • • • • • • • 1| Collaborated with the client to obtain a raw deck and master template for PayPal. Designed visually appealing digital, print, presentations, Share point, enhancing the overall aesthetic and clarity. Delivered completed designs within a 24-hour timeframe. Incorporated client feedback to refine and improve the final product. Assisted in summarizing and rewriting content to maintain clarity while preserving original meaning. Created detailed diagrams, including data models and flowcharts, in line with brand guidelines. Actively participated in client meetings via Microsoft Teams, ensuring alignment on design deliverables. Seamlessly integrated client feedback into workflow to ensure design output meets client requirements and expectations Created illustrations and icons that aligned with content and highlighted key areas of focus. Collaborated with writers and subject matter experts to effectively translate technical information into visuals. Roopchand DL | - |- • • • • Compiled bi-monthly status reports using Microsoft Excel and shared them via Dropbox. Produced high-quality design outputs, including concepts, user journeys, wireframes, UI flows, and detailed UI designs. Creating appropriate diagram formats (e.g., flowcharts, mind maps, or swimlane diagrams) based on the content and audience. Explored new business opportunities by understanding the business drivers behind product goals. Freelance - Visual designer | Light and Scuro -------------------------------------------------------------April 2023 – July 2024 Accomplished: • • • • • • • • • • • • • Delivered aesthetically pleasing and intuitive designs for projects with ANSR Global, CareStrides Health services (US region). Developed and executed innovative digital campaigns, ensuring design alignment with client brand standards and visual design principles. Standardized design processes, improving client presentation efficiency by 16%. Redesigned a corporate website, increasing user engagement by 15% through enhanced visual appeal and usability. Led branding initiatives, incorporating modern design trends to boost marketing effectiveness. Created proprietary 2D graphics and clear and visually appealing diagrams that simplify complex technical concepts. Partnered with design and development teams on various platforms including print, mobile, and web. Collaborated with cross-functional teams in Agile and Design sprints using click-up tool. Engaged in client discussions via Microsoft Teams, ensuring clear communication of design concepts and outcomes. Delivered comprehensive design solutions, including user journeys, wireframes, UI flowchart, Identified new business opportunities through a deep understanding of product goals. Regularly monitored progress against design goals and KPIs to identify improvement areas. Assessed and escalated conflicts, staff issues, and attrition risks as needed. Lead Visual Designer | Wipro (Designit) ------------------------------------------------------------------- Oct 2021 – Mar 2023 Handled Creative’s in the Creative Design Cell, which emphasizes on the conceptualization and Ideation of all the creative activities communications and branding efforts. Collaborating with clients (KSA, London, ANZ, Madrid, APAC) region to pioneer new concepts, new products, new services, new ventures, new brands, and new systems with human centricity, by creating a brand’s promise through storytelling, campaigns, content, and experiences. Performing hands-on work in projects, both at early concept stages and during detailed end-to-end implementation. Engaged actively in individual team member performance reviews, contributing suggestions to management and taking part in a process. Accomplished : • • • • • • • • • • • • • • Led a team of 14 designers, ensuring resource allocation and adherence to design standards. Delivered aesthetically pleasing and intuitive designs for projects with BMW, EDB Singapore, ICICI Bank, Red Sea Global, and Riotinto (ANZ). Coordinated with engineering and product development teams to ensure seamless product delivery. Collaborated with cross-functional teams using Agile methodologies and tools like Miro, Trello, Jira, and Confluence. Created detailed diagrams, including data models and flowcharts, in line with brand guidelines. Actively participated in client meetings via Microsoft Teams, ensuring alignment on design deliverables. Seamlessly integrated client feedback into workflow to ensure design output meets client requirements and expectations Compiled bi-monthly status reports using Microsoft Excel and shared them via Dropbox. Produced high-quality design outputs, including concepts, user journeys, wireframes, UI flows, and detailed UI designs. Explored new business opportunities by understanding the business drivers behind product goals. Monitored team performance against goals and KPIs, identifying areas for improvement. Addressed skill gaps and performance issues to promote continuous development within the design team. Worked on multi-platform projects, including print, mobile, and web, ensuring user-focused design solutions. Managed conflict resolution and escalated staff issues and attrition risks as necessary. Senior visual designer | Boston Consulting Group ------------------------------------------------------- Sep 2019 – Oct 2021 2| Roopchand DL | - |- As Senior Visual designer in the Design Studios team and a creative thought-partner with a strong design background, I collaborated as part of a larger team in a fast-paced, changing environment, coordinated with our consulting teams (KSA, London, ANZ, Madrid, APAC) region, and led and designed projects on end-to-end by executing complex and ambiguous briefs with minimal direction by translating business language and processes into creative ideas, concepts, and engaging stories to achieve client vision Participating in creative briefs that capture the business challenge, building timelines, meeting deadlines, communicating with clients, conceptualising and ideating creative solutions, supporting design decisions with creative, strategic, and business reasoning, and presenting creative concepts and discussing ideas to external clients. Accomplished : • • • • • • • • • • • • • • • Directed internal marketing and communications projects, leading a team of 15 designers. Produced high-quality deliverables that contributed to a 30% increase in new business in KSA (AFC Asian Cup 2027). Led the design of a web application, improving user conversion rates by 40%. Translated complex government processes into engaging visual stories and user journeys (G20 ITALY). Collaborated with content writers on storyboarding and aligning visuals with storyline Established a comprehensive design process, including quality control, to meet tight deadlines. Managed multiple creative projects, maintaining client satisfaction and strong team collaboration. Streamlined design team operations across time zones, enhancing efficiency and support for BCG Design Studio goals. Collaborated with cross-functional teams using Agile practices and Trello, leveraging data to drive project success. Played a key role in client discussions via Slack, ensuring clarity and alignment on project objectives. Allocated design team resources effectively, adhering to standard practices and guidelines. Monitored and mentored team progress, addressing knowledge gaps and resolving conflicts. Provided regular feedback for individual development and career growth. Generated bi-monthly status reports using Microsoft Excel, ensuring efficient information sharing. Modified team workflows to support collaboration across different time zones, achieving department goals. Assistant Manager | [24]7.ai ------------------------------------------------------------------------------- Apr 2018 – Sep 2019 Design and developed instructional material for customer training courses that support different clients. Demonstrates and utilizes effective needs analysis, project management, course development, and evaluation skills and independently develop entry and advanced level courses, to utilize multimedia technology and authoring tools. Acts as liaison between L & D and I.D. in determining needs of the course and appropriate method of delivery. Accomplished : • • • • • • • • • • • • Managed an 8-person design team and helped the Design Manager complete communications and branding tasks. Resolved projects for Google, Optus, AT&T, Target, Sirius XM, and Verizon. Delivering high-quality and difficult timelines with US and ANZ design teams. Achieved award-winning (‘Best Training Modules'/‘Excellence') customer training courses that raised firm sales by 25%. Monitored progress, risk and ensured key stakeholders are kept informed on project progress. Worked closely with managers on training concepts and implementation. Managed according to the design team standards that are followed in accord with the policies, guidelines and the service level agreements. Collaborated with cross-functional teams in Design sprints (Trello) project management tool, leveraging data and insights to drive project success. Observing and measuring the progress of the team against the goals dealing with knowledge gaps and escalating the conflicts, staff issues, and leaving risks. Most of the time participated in performance reviews, giving feedback and outlining gaps that need to be fixed for continuous team improvement. Offered management in real time to staff for individual ability development and career advancement prospects. The status reports have been created every two weeks using Microsoft Excel combined with Dropbox for quick file sharing. Evolved design team workflow to nurture effective collaboration among teams working in different time zones and this will further go to address the L&D Design Department aims. Senior Consultant - Assistant manager | KPMG ----------------------------------------------------------------------- Jan 2016 – Mar 2018 Responsible for conceptualizing, visualizing, developing and implementing Print/The Web and Electronic deliverables that meet client’s requirements, and to interpret and develop customers’ requirements into conceptual ideas and creative 3| Roopchand DL | - |- output as an innovative creative thinker to translate ideas and concepts into useful and memorable interactive marketing, web and print designs. Accomplished : • • • • • • • • • • • • • • • • • • • • • • • Led a team of 18 individuals spanning L&D, UI/UX, and digital design to conceptualize, visualize, develop, and deliver interactive marketing and print designs. Innovated mobile and online self-service portal UI design, encompassing architecture diagrams and technical process flows. Engaged in active communication with client representatives to address ongoing project requirements on a daily basis. Ensured consistent delivery of quality client services while assuming responsibility for assigned project areas. Monitored progress, managed risk, and ensured key stakeholders were informed about project progress and expected outcomes. Demonstrated in-depth technical capabilities and professional knowledge, with the ability to quickly assimilate new information. Applied strong business acumen, staying current on developments in advisory services capabilities and industry knowledge. Assisted the Brand & Design manager by supporting graphic/web design tasks and other assigned duties. Produced user interface design patterns and wireframes for both mobile and web platforms. Liaised directly with clients on projects and reported to senior management as necessary. Developed visual solutions for client communication needs, incorporating creative flair and commercial awareness while adhering to branding identities. Coordinated design resources with a particular mandate to refine requests consistently with standard practices, the guidelines and the service level agreements. Track the progress of monitored teams and individuals based on goals/KPIs. Make corrections on knowledge gaps, escalation, conflicts, staff issues and attrition when necessary. Actively participated in performance reviews, with positive feedback and skill-development designing for the incremental growth of the team. Worked together with shoreside team leads to checkmate onboard team members status, training, and technical skills. The specter of areas needing further information was topical. Generate feedback for management on an issue-by-issue basis, as well as identify gaps in skill development and career advancement opportunities for individual team members. Creating the bimonthly reports based on the current data using Microsoft Excel by shared drive for easy sharing and storage. Coffee break team design workflow restructure that made far simpler work across time zone teams, as it supported the Design Department goals. Ensured marketing materials maintained brand compliance within the firm. Stayed updated on branding guideline requirements from the global management team. Demonstrated expertise in Articulate Storyline, Adobe Captivate, Lector, and Camtasia. Contributed individually while also being a team player with strong client management skills. Offered ad-hoc support for internal and external design requests within the company. Sr. Presales & Marketing Coordinator | Tech Mahindra -------------------------------------------------- Apr 2014 – Nov 2015 Single point of contact for all marketing and R&D in the company’s effort to win a BT contract, designing presentations, Word documents, print media, videos, microsites & newsletters, ensuring high-quality, attractive assets Accomplished : • Prepare presentation for sales/Delivery team to sell the solution • Excited recorded, edited and created demos, video to showcase solutions and Offerings. • Created and editing customer facing PowerPoint presentations and Word documents • Developed the new internal / external microsites (digital media), print media like (posters, flyers) • Set up a standard Pre-sales & Marketing ppt templates/formats for use by the entire team • Co-ordinated and delivered the self-care portal, UI design with developing (Self-care). • The user interface design patterns/ wireframes for mobile and the web (self-care, e-commerce). • Collateral design and enhancements – Own Visual design for all customer facing collaterals Including Brochures, Flyers, Presentations, Newsletters. • Graphic design and image creation – Help in creating images and vectors. • Created architecture diagrams, technical process flows engineering diagrams. • Helped design Employee communications and newsletters. • Responsible for all aspects of Visual design and ensure a high level of visual attraction and uniform branding. 4| Roopchand DL | - |- • Conducted a training session on software like adobe creative suite Microsoft PowerPoint/ Word for knowledge for creative teams. Marketing Associate – visual designer | Unisys -------------------------------------------------------------- July’ 13 – Apr’ 14 Created high-quality internal marketing collateral from concept to briefs for overseas Unisys stakeholders whilst working closely with the onshore CMS team. Role included developing websites, microsites, UI design, brochures, posters, white papers, case studies, data/spec sheets, word templates, PowerPoint presentations, invites, e-mailers and print & web graphics, working closely with the Onshore CMS Team and internal & external stakeholders. Accomplished : • Worked autonomously as an Individual Contributor, collaborating with multiple stakeholders across various projects and initiatives. • Creating high-quality marketing collateral including brochures, posters, White Papers, Case Studies, Data/Spec Sheets, Word Templates, PowerPoint Presentations, invites, e-mailers and print and electronic graphics. • Developing creative concepts to brief (with guidance), translating creative ideas and concepts to different execution elements, and getting assets ready for print. • Working closely with the Onshore CMS external team, Unisys stakeholders to understand the job request. • Working effectively with the team as well as a solo performer • Performing in a high-pressure environment and under tight deadlines. • Working with minimal supervision after receiving instructions and responding appropriately and as per expectations • Flexible hours to deliver work as and when required • Working on multi-task and work efficiently under pressure with careful attention to detail • Utilizes storyboarding and graphic pre-designs where appropriate • Demonstrates creative, technical and analytical skills • Experience in developing websites/ microsites/ web applications UI design. Lead Operation - visual designer | IBM------------------------------------------------------------------------- Jun’11 – Apr’13 High-quality internal assets to challenging deadlines including conceptualising & developing new internal microsites, branding programmes, company collateral, corporate identities, logo, branding standards designs, print advertising, packaging, direct mailers, intranet, newsletters, certificates, folders, brochures, flyers, and e-marketing content. Accomplished : • Worked autonomously as an Individual Contributor, collaborating with multiple stakeholders across various projects and initiatives. • Interacting with global corporate communications for the design and conceptualization on branding merchandisers in line with IBM standard guidelines. • Be able to record, edit and create demos, video to showcase solutions and Offerings. • Creating and editing customer facing PowerPoint presentations and Word documents • Develop the new internal microsites (digital media). • Handling corporate stationery, printing requirements, branding merchandisers and interacting with the listed vendors and ensuring materials delivered on time. • Branding and Communications: - Conceptualize, execute and integrated branding programs, company collaterals, corporate identity, logo development, brand standards, print advertising, packaging, direct mailers, Intranet, Newsletters, certificates, folders, brochures, flyers, and e-marketing creative. Technical Associate | Symphony Marketing Solutions - GENPACT ---------------------------------------- Oct’ 09 – May’ 11 Client-facing, end-to-end project role designing layouts, coupons, messages and banners for US clients. Accomplished : • • • • • • 5| Worked autonomously as an Individual Contributor, collaborating with multiple stakeholders across various projects and initiatives. Designing a layout, coupons, messages, and banners for U.S clients. Worked as QC for new templates [Layout] designs. Worked in Mac (pro) OS X Snow Leopard. Handled client communication meeting to understand the needs of projects assigned Created graphic elements Roopchand DL | - |- Graphic Designer | Pindar Set India -------------------------------------------------------------------------- Aug’ 07 – Jan’08 Projects worked for: PC World, Argos, Fisher Scientific, Little Woods, Interline, and Chinese Catalog. Accomplished : • Designing Catalogs in Quark Xpress by using the Oracle Database as a backend process & linking the data with Quark through extension • CMS (Catalogue Management System) & Agility CMS Paginating books and Journals in Quark Xpress, Adobe In design & Page Maker. • Redrawing, color correction & labeling in Adobe Illustrator and Photoshop. • Designing Catalogs, Image Cutout, Image Color Correction & Image editing. • Conversion of images RGB to CMYK & editing color layers. • IG flow & save as using CMS(Catalogue Management System) • Proofreading pages and making necessary changes. • Handling Customer corrections and ensuring necessary changes are carried out as per customer Specification. • Updating team members about different projects and taking care of allocation of the job. • Software Worked on Adobe Photoshop, Adobe In design, Quark Express, CMS ----------------------------------------------- PROFESSIONAL ACCOLADES ----------------------------------------------o o o o o Wipro – Received award for best performer of UI UX design Project (Red sea Global / KSA) – 2022 BCG – Received award for best performer of the KSA project (AFC) 2021 Tech Mahindra – Spot Award for best performer 2014 & Livewire award for best performer 14-15 IBM – Certificate of Appreciation ‘GEM (Going the Extra Mile) Award’ for Q4, 2011 GENPACT – Received award for best performer of the team 2010 ------------------------------------------------------ ACADEMIC GLIMPSE -------------------------------------------------o o 6| Bachelor of Fine Arts -)- University college of fine art (Davangere) Master in Fine (Visual) Arts -) – Karnataka Chitrakala parishath (Bengaluru) Roopchand DL | - |-