CURRICULUM VITAE
Ronelda Visser
Cape Town, South Africa
+27 --@roneldaperidot
Profile
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Highly experienced, results-orientated PR executive looking for global freelance opportunities.
Multi-skilled with 20 years’ experience in public relations, media management and content
production in corporate and public sector.
Creative and resourceful with exceptional writing, editing and oral communication skills.
Impeccable reputation across various disciplines ranging from strategic planning and
implementation to crisis management, leveraging sponsorships, event management, media
liaison and social media activations.
Well-established media and industry networks.
Outstanding at client service management.
Strong team player with great leadership skills, but operates equally efficiently on an
individual level with minimum supervision.
Skilled in relationship building with clients, client service teams, industry stakeholders and
media.
Solution-oriented and proactive.
Flexible and adaptable.
Dynamic, creative and innovative.
Qualifications
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Master’s Degree in Public Relations Management, Cape Town University of Technology
(Corporate Culture in a democratic South Africa) - 2004
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BTech Degree in Public Relations Management, Cape Town University of Technology - 1995
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National Diploma in Public Relations Management, Cape Technikon - 1991
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Social Media Bootcamp, Britefire - 2014
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Social Media Short Course, University of Cape Town - 2016
Professional Experience
Executive partner at Peridot Communications: 1999 – currently
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Plan and execute PR, media and brand strategies for variety of local and international
clients
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Content production and management for social media, digital and print platforms
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Conceptualize and implement international brand launches
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Manage and guide client service teams
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Copy writing and editing, including feature articles, press releases, opinion pieces,
speeches, TV scripts and radio briefs, monthly and annual reports
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Crisis management
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Foster inter-agency cooperation with local & international groups on larger projects
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Building and maintaining stakeholder and media relationships
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Plan and execute media events, hospitality and educationals
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Integrate media and marketing campaigns for optimal impact
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Production management of TV programmes, video, magazines and newsletters
Event media executions achieving ROI in excess of x40 in terms of media coverage
Act as spokesperson for clients such as World Skateboarding Federation, Kimberley
Diamond Cup, Northern Cape Tourism, Plettenberg Bay Tourism and numerous sports
events
Clients have included Coca-Cola, Volvo, MTN, Vodacom, The Body Shop, Dame Anita
Roddick, The Unlimited, Northern Cape Tourism Authority, Plettenberg Bay Tourism,
Drakenstein Tourism, The Really Great Brand Company, E Snell & Co, World
Skateboarding Federation, Falke South Africa, Zorgvliet Group, Fairview, Longridge,
Stellenbosch Wine Festival, Paarl Wine Route and Spur Group.
Freelance PR Practitioner: 1997 – 1999
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PR and media management for a selection of clients, including Volvo, Unilever,
Chevrolet, PennyPinchers. Planned and executed campaigns for the Volvo Ocean Race,
Lipton Week Regattas, Around Alone and Hobie World Championships.
Lecturer in Public Relations and Communications: 1997 – 2001
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Cape Peninsula University of Technology: Faculty of Business & Management Sciences
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Cape Peninsula University of Technology: Graduate Centre for Management
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Executive Education, private management training and educational institution
Communications Officer, Western Cape Department of Health: 1994 – 1997
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Media management: Handling the media liaison for the Integrated Nutrition Programme
of the Western Cape Department of Health. Compile and implement communication
plan, handle provincial and national media liaison, write and issue press releases, source
visuals, event photography, compile newsletters and annual reports. Conduct media
interviews and create video content for provincial competitions.
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Programme management: Managing the implementation of the Integrated Nutrition
Program (INP) in the Cape townships, which includes managing staff, budgets,
administration, business planning and project management, implementation, monitoring
and evaluation of funded projects, liaison with and feedback to Regional, Provincial and
National management.
Account executive, Lange Public Relations:-
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Event and media management for all yachting events including Rothmans Weeks, Lipton
Regattas and Cape to Rio races.
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Responsible for all Afrikaans media releases – writing, translating and copy editing.
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Handled consumer campaigns for clients such as Isa Carstens and Yardley Cosmetics.
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Assisted in media launch campaigns for high-end clients including Southern Sun, J&B,
Boots Nr 7.
References
Christel Liebenberg, Managing Partner, Peridot Communications
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Brendi Rawlin, owner Lee and London PR Agency
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