Ron Brockman
Oregon, WI 53575 |- |-http://www.linkedin.com/in/ron-brockman
LEADERSHIP & DIGITAL BUSINESS STRATEGIST
Seasoned leader and strategic thinker with extensive experience driving growth, innovation, and digital transformation across
diverse organizations. Expert in developing high-impact digital strategies, building scalable learning ecosystems, and leading
initiatives that inspire personal and professional growth. Passionate about leveraging cutting-edge tools and creative storytelling
to empower teams, elevate personal brands, and drive meaningful change.
CORE COMPETENCIES
Strategic Leadership | Digital Marketing & Content Strategy | AI-Driven Tools | Change Management | Video & eLearning
Development | Brand Storytelling | Coaching & Mentoring | Growth-Focused Communication | Innovation | Engagement
Metrics | Autonomy & Purpose-Driven Work
TECHNICAL SKILLS
Adobe Creative Suite | Articulate 360 | Microsoft 365 | TechSmith Camtasia | ServiceNow | AI-Enhanced Content Tools |
SharePoint | Video Production & Editing | Social & Digital Platforms
PROFESSIONAL EXPERIENCE
Spectrum Brands, Inc. – Middleton, WI
IT Communication & Technical Trainer
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Led digital transformation initiatives by creating scalable, browser-based learning modules and instructional
videos for ~5,000 global employees, driving adoption of Microsoft Teams and ServiceNow and enhancing remote
collaboration.
Partnered with C-suite leaders to design, standardize, and publish strategic IT policies, streamlining compliance
and ensuring company-wide alignment.
Revitalized the IT SharePoint ecosystem, building intuitive, role-based hubs that improved access to critical
resources and elevated internal digital experiences.
Orchestrated targeted communication campaigns around system changes and planned outages, significantly
reducing disruption complaints through proactive engagement and storytelling.
UW Health – Madison, WI
Learning & Development Specialist
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12/2014 – 10/2017
Transformed legacy compliance training into interactive, digital courses for 17,000+ physicians, staff, and
employees boosting engagement and on-time completion by 85%.
Reimagined an 8-hour leadership seminar into dynamic, self-paced video modules, saving over 240 facilitation
hours annually and enabling scalable leadership development.
Facilitated high-energy orientation sessions for 25-200 participants, building a strong foundation for culture,
values, and growth from day one.
CUNA Mutual Group – Madison, WI
Instructional Designer
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4/2018 – 5/2025
6/2011 – 10/2014
Developed digital learning strategies and facilitated webinars for credit union professionals nationwide,
enhancing product knowledge and driving adoption across diverse markets.
Instituted data-driven feedback systems to continually refine training impact and delivery.
WHY I WILL THRIVE IN THIS ROLE
Experienced Leader: Proven success guiding diverse teams, shaping culture, and driving strategic growth.
Strategic Innovator: Skilled at designing big-picture digital strategies that build brands, elevate engagement, and
accelerate growth.
Digital-First: Passionate about using emerging tools and platforms—including AI—to transform communication and
learning.
Impact-Driven: Energized by mission-focused work that fosters personal growth, autonomy, and meaningful
relationships.
EDUCATION
Master of Science (MS) - in Education, Media Design & Technology
Full Sail University, Winter Park, FL
Bachelor of Arts (BA) - Theatre
University of Wisconsin – Madison, Madison, WI