Ron Bercume

RONALD J. BERCUME JR. 6 N. ONEIL ST., MOHNTON, PA 19540 | CELL:- | RONBERCUME.COM |- CREATIVE DIRECTOR | SR. UX ARCHITECT | GRAPHIC DESIGNER Communicating, innovating, evoking emotion, providing inspiration, while resolving problematic aspects of visual communication. A results-oriented creative director and graphic designer specializing in brand science, color theory, typography, logo design, branding and corporate identity, publication design, advertising design, information design and website design and development. A visual communicator and UX Architect with a rare blend of artistic talent, education, practical experience and marketing insi ght. Demonstrated ability to communicate brand messaging, product benefits, user interaction and business strategies through the development and presentation of compelling visual storyboards to final published works. Viewed as an innovator, leader, systemsthinker, and strategic problem-solver to support organizational vision and to achieve business objectives.  Maintain current leadership roles within multiple high-visibility projects for a Fortune 100 client to coordinate and conduct activities with other executives, directors and internal and external development teams.  Recognized notoriety as a designer within the music and performing arts industry having completed over 250 projects for concert and event print materials and web marketing collateral for Grammy Award winning artists.  Demonstrated entrepreneurial success as the principle of SeeMore Media Graphic Design having generated in excess of a million dollars in total revenue over the 10 year lifetime of the organization. PROFESSIONAL EXPERIENCE Sr. User Experience (UX) Architect Turnberry Solutions, Inc., Blue Bell, PA 2012 - Present Creative Director and Senior User Experience (UX) designer on 4 key projects for a Fortune 100 client. Instrumental in project scope and discovery as well as execution of a core production process including project planning, wireframe development, and high fidelity interface UI design. Responsible for project implementation from ideation and branding to web engineering. Executed the identity of the product, wireframing of the system architecture, high fidelity interface design, and web engineering including coding of html and css to support the development teams on the following projects:  Led core team members and executives through a comprehensive scope and discovery phase for the project. Provided consultation on interface theory and design to optimize the user experience for the new product troubleshooting infrastructure for Comcast’s flagship products including Xfinity Text Messaging, Xfinity Notification Systems, and additional core offerings.  Responsible for the user experience design and development of Comcast’s Codebig Wiki Portal project focused on availability, accessibility, and scalability of an API platform.  Led design and development of the User Interface (UI) prototype for Tuner Status – a Comcast cable guide second screen experience that provides customers with real-time interaction on various devices and products.  Provided leadership and executive decision-making to define and optimize User Experience (UX) for a community investment project called Comcast Cares. RONALD J. BERCUME JR. | Page 2 of 2 Principle / Creative Director / Designer SeeMore Media Graphic Design, Mohnton, PA 1999 - Present Principle of this design company focused on the management and design of print, web and advertising materials for an international client base. Over 10 years of experience in managing small to large-scale projects based on original, creative design solutions that meet client needs. Lead all business activities including strategic business planning and corporate definition of marketing and sales strategies; lead generation; project and proposal writing and presentation; cost negotiating; establishing project budgets and timing objectives; and the fostering of key customer relationships.  Responsible for managing activities and deliverables on thousands of previously completed projects resulting in over a million dollars in total revenue since company inception.  Develop cross-functional teams including resource planning and execution, task assignments, and the tracking and monitoring of technical and commercial metrics to meet project needs.  Maintain relationships with executive contacts and other key personnel to gain a competitive advantage for new and repeat sourcing of projects.  Utilize presentation skills to deliver sales and service presentations to educate and sell prospective clients on the benefits of holistic design.  Create short and long-term business plans with a focus on both immediate and sustained revenue growth for the organization. Founder / Director of Operations / Designer I Live with a Disability (ilwad.com) 2009 - Present Founder of the first social networking platform focused on the empowerment of people with disabilities and their loved ones. This online community focuses on providing tools and resources that are needed to enable self-expression through success stories, solutions sharing, and emotional support.  Developed and manage a team of 16 volunteers and over 10 contributing editors to the ilwad blog.  Featured speaker at Temple University for WordCamp 2010 “Using BuddyPress to Change the World”.  Keynote speaker at EFR 2013 “Social Networking and People with Disabilities”. DESIGN EDUCATION Studied Graphic Design at the School of Imaging Arts and Sciences at Rochester Institute of Technology (RIT), Rochester, NY (1999 - 2003) NOTABLE PROJECTS & CLIENTS Extensive design experience with corporate clients such as the New York State Olympic Regional Development Authority, the State of New Hampshire, the International Colored Gemstone Association, the L.A. Clippers, United States Army, Live Nation and L.A. Fitness. A recognized designer within the music and performing arts industry including a full line-up of Grammy Award winning artists on projects ranging from concert and event print materials to web campaigns. Clients include Leon Russell, Taj Mahal, Los Lobos, moe., The Derek Trucks Band, Johnny Winter, Hot Tuna, Gregg Allman, and James Cotton. TECHNOLOGICAL PROFICIENCIES Photoshop, Fireworks, Illustrator, Indesign, Flash, Dreamweaver, Acrobat, HTML, CSS, Mac and PC platforms