Romualdo Salazar
behance.net/revsalazar
OBJECTIVE
An inspiring position as a Creative Director or Web / Graphic Designer for an exceptional
organization.
CAREER DEVELOPMENT
SUPERBRANDS LTD. (SINGAPORE)
MARCH 2010 TO PRESENT
Freelance Web / Graphic Designer
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Redesigns and updates company websites to increase online traffic and disseminate information.
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Art direction of web and print materials such as social media sites, emails and coffee table books for
marketing and promotions of company partners and services.
OUR DAILY BREAD MINISTRIES (MICHIGAN, USA)
AUGUST 2011 TO DECEMBER 2015
Digital Art Director
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Was integral in the rebranding of RBC Ministries into Our Daily Bread Ministries. Headed the design
team responsible for finalizing the style guide which includes the logo, typography, colors and the
overall look and feel of Our Daily Bread and the Our Daily Bread ministries' brand resources.
Art direction and UI/UX design of the Our Daily Bread, Our Daily Bread Minstries and Our Daily Bread
Publishing ecommerce responsive websites. Some design features include Journalling, Commenting,
Checkout Process, Wishlists and Reviews.
Art direction and UI/UX design of the Our Daily Bread mobile application. Developed features
including Online Registration, Multi-language support and Archiving.
Art direction and UI/UX design of the My Utmost for His Highest mobile application. My Utmost for His
Highest is a classic devotional literature. Developed features such as Audio Narration, Note creation
and Bookmarking.
Was also integral in the creative design and development of most of the brand websites such as
Stories of God at Work and Our Daily Bread University among others.
Initiated and developed the design process standards and templates for agile web and mobile
development within the organization.
Ensured consistent branding and user experience to increase readership and provided solutions using
emerging trends in technology that help reduce print and packaging costs.
171 Kamagong St. Camella Homes Phase 5, Pulang Lupa, Las Piñas- •-
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ESCO AUDIO VISUAL PTE. LTD. (SINGAPORE)
JULY 2010 TO AUG 2011
Multimedia Designer
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Lead UI/UX designer of the King's Centre Interactive Digital Directory. Features included Digital
Directory, Video Streaming, Daily Updates and Interactive Map.
Responsible for the creative, art direction and execution of multimedia content for audio visual
solutions such as interactive or non-interactive digital signage for client establishments i.e. in the
financial, medical, judiciary, commercial business etc.
Responsible for designing marketing collaterals for external or internal usage such as Power Point
presentations, print materials, video or animation presentations.
Responsible for maintenance and design of company websites.
PHENOMANILA PRODUCTIONS (LAS PINAS CITY, RP)
AUGUST 2009 TO MARCH 2011
Founder / Events Director
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Founder of events management company with a full range of services from event conceptualization,
budgeting, pre- and post-production support.
Maintained company website as well as the blog site and handles all marketing materials and design
requirements of the company and its clients.
Responsible for supervising and implementing promotion of events thru electronically delivered mail,
SMS and social networking sites such as Facebook, Twitter and Multiply.
CELLCITY PTE. LTD. (SINGAPORE)
APRIL 2008 TO JUNE 2009
Web Designer
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Lead UI/UX designer of the "DC2Go" Mobile Application. "DC2Go" is a digital concierge application
that helps users navigate Singapore and find the best deals in Shopping, Dining, Travel and Leisure
by providing coupons and special notifications.
Redesigned and updated company websites to increase online traffic, registered users and mobile
services downloads.
Designed web and print materials such as banners, posters, handheld signage and coupons for
marketing and promotions of company products and services.
Created videos of registered artists under the company’s music division to promote downloads of their
songs and videos.
5 LEAF PUBLISHING CO. INC. (MUNTINLUPA CITY, RP)
MAY 2005 TO APRIL 2008
Creative Director for UNO Magazine
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Responsible for schedule preparation and reviewing of pre-press materials of all magazine content
and advertising collaterals before final printing and release.
In charge of handling technical needs, evaluation and appraisal of all 5 graphic designers in the
organization.
Supervised and assigned graphic designers tasks to prepare photographs and design layouts for
magazine content, advertising and promotional events.
171 Kamagong St. Camella Homes Phase 5, Pulang Lupa, Las Piñas- •-
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Responsible for designing, reviewing and presenting creative advertisements, final magazine cover
and content layouts to Editor-In-Chief and Board of Directors for approval.
Assisted in photo shoots then studied, edited and color corrected photographs in order to plan the
presentation of magazine articles and advertising materials.
INFONXX (MAKATI CITY, RP)
MARCH TO APRIL 2005
Graphic Designer
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Conducted research in order to select and secure suitable logo design proposals for the
Administration, Benefits, Labor and Recruitment branches of the Human Resources Department of
company according to instructions of client.
Reviewed and presented final design to client and department head for approval.
BROADWALL MEDIA CORPORATION (QUEZON CITY, RP)
FEBRUARY TO MAY 2005
Graphic Designer for Archikonst Magazine
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Selected style and size of type and arranged layout based upon available space, knowledge of layout
principles and aesthetic design for several articles on March issue of the magazine.
Reviewed and presented final layouts to client and project leader for approval.
B&M SUPPORT CENTRE, INC. (METRO MANILA, RP)
JULY 2002 TO MARCH 2004
Document Support Centre Operator
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Supervised and managed shift in absence of supervisor.
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Studied illustrations and photographs in order to plan the presentation of material, product and
service.
Followed standard layout to create and amend various Desktop Publication documents such as
seminar invitations, newsletters, brochures or partner announcements.
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CONVERGYS PHILS. SVCS CORP. (PASIG CITY, RP)
MARCH 2004 TO JAN 2005
Technical Customer Care Representative
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Trained in dial up and DSL broadband ISP infrastructure, equipment usage and operations and
provided technical support to customers requesting assistance in dial up and DSL broadband
connectivity.
SOFTWARE SKILLS
Adobe Photoshop CS6
Adobe After Effects CS6
UXPin
Adobe Illustrator CS6
Adobe Premiere Pro CS6
CSS3 & HTML5
Adobe InDesign CS6
WordPress, Drupal and Joomla
Mac OSX
Adobe XD
Balsamiq
Win 8
171 Kamagong St. Camella Homes Phase 5, Pulang Lupa, Las Piñas- •-
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TRAINING
Fiera De Manila, Inc.
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The Basics and Beyond of Publication Design
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Optimizing Photoshop and Illustrator as Imaging Tools
Velprint Corporation
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Pre-Press Production Process and Workflow
Navel Academy of Digital Arts
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Macromedia Flash 5, Adobe Photoshop 7
B&M Support Centre, Inc.
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Adobe Photoshop 6, Adobe PageMaker 9, QuarkXpress 4
EDUCATION
PHILIPPINE WOMEN'S UNIVERSITY (METRO MANILA, RP)
2016 – 2019
BFA Major in Studio Arts
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SY 2018 – 2019 Best Thesis Award: “Ang Mamatay Nang Dahil Sa Iyo” Installation
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SY 2018 – 2019 Honor Certificate: GPA 1.20 qualified University Scholar
FIRST ACADEMY OF COMPUTER ARTS (MAKATI CITY, RP)
OCTOBER 2006 TO APRIL 2008
Web Design Certificate Program
UNIVERSITY OF SANTO TOMAS (METRO MANILA, RP)
1996 – 2001
BS in Electronics and Communications Engineering
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On Dean's List for two consecutive semesters.
SAINT JOSEPH’S ACADEMY (LAS PIÑAS CITY, RP)
1986 – 1996
Secondary and Primary
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Graduated in the upper 10% of the class.
PROFESSIONAL LICENCES / CERTIFICATES
ECE LICENSE # 24456
171 Kamagong St. Camella Homes Phase 5, Pulang Lupa, Las Piñas- •-
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