Romualdo Romeo Ortiz

Mr. Romualdo Romeo A. Ortiz Lot 54, Block 63, Phase 3, Road 18, Cogeo Village, Bagong Nayon, Antipolo, Rizal, Cell-phone number- -, Email Address:-,x Marketing Director with Successful track record of converting new or virtually unknown products into branded market leaders. Innovative street-smart, hard working, creative Unconventional” Marketing strategist and “Out of the Box” Strategic Marketing Think tank. Summary of Qualifications 1. Highly accomplished Marketing Director with extensive experience in marketing, sales, business Operations & development, strategic planning, project management, and client relationship management. 2. Significantly increased client retention within highly competitive markets due to sound relationship building abilities. 3. Adept in diverse areas of marketing including program management and events management. 4. Consistently surpassed sales objectives and optimized revenue potential. 5. Proven success in directing daily operations within multi-million peso organizations. 6. Develop and manage successful National Marketing campaign, tri-media and New media ( On line media ) 7. Develop and manage successful National Integrated marketing communications campaign 8. Develop and manage Macro and Micro market research , service and product 9. Develop and manage environmental scanning , market sizing, brand health determination 10. Manage business review and spearhead annual corporate strategic planning 11. Manage website content and development 12. Manage channel design , development and retention Job Duties 1. Overseeing marketing department. 2. Evaluating and developing our marketing strategy and marketing plan. 3. Planning, directing, and coordinating marketing efforts. 4. Communicating the marketing plan. 5. Researching demand for our products and services. 6. Competitor research. 7. Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction. 8. Identifying potential customers. 9. Developing promotions with advertising managers. 10. Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. 11. Compiling lists describing our offerings. 12. Developing and managing advertising campaigns. 13. Building brand awareness and positioning. 14. Supporting sales and lead generation efforts. 15. Coordinating marketing projects from start to finish. 16. Organizing company conferences, trade shows, and major events. 17. Overseeing social media marketing strategy and content marketing. Achievement In Marketing was responsible for the success of the following brands in their respective industry, such brand as; ACA Video: The Foremost & most popular, well-loved brand in home video rental in the country and its sister company a leader on its own in IT education - of Pizza Hut the first one number delivery system in the Philippines, the mother of all call center in the country, Was also responsible for various branded sales promotion such as “Super 69er” , “ 50 % Super Deal “ just to name a few. Speedo a world known sportswear brand introduced in the Philippines Ling Nam a popular Chinese fast food the precursor and mother of the present day popular Chinese fast food chain LC Big Mac Burger the homegrown market leader in its market niche in the burger chain industry And many popular brands such as Sundance, Crystal Clear, Southern Delight of SPC , Digitel, JB Sports & Music, and a hotel chain In Special events has served as Special events consultant for the government for various programs and projects. Just to name a few 3 Ms. Universe events for the 1994 Ms. Universe held here in the country. Has served as events supplier consultant for San Miguel Corp Beer Division, was instrumental in the development of the annual and popular San Miguel Beer October Festival Sales and Advertising Media: Served as ad sales and marketing for various popular TV programs in the past, such popular programs such as Ana Luna, Miranova, Chibugan Na, Sailor Moon, and various publications and magazine and newspaper. Employment Chief Operating Officer : Ocean Link an affiliate training group of 2GO 01-2016 - Till present Chief Operating Officer: Ocean Wave an affiliate manning group of 2GO (concurrent) Chief Operating Officer : Dynamic services an affiliate services group of 2GO (concurrent) Position Title (Level): (CEO / SVP / AVP / VP / Director) Role: Senior Management/ manage budget preparation of HO/prepare consolidated HO, school and affiliate budget/financial Business modeling /other cross functional roles/ Metrics preparation e.g. BSC, KRA /KPI / Corporate Strategic planning and Divisional and departmental strategic planning. Industry: Corporate training, Management and development, Catering commissary management, Logistics, Services, support training for 2GO General Manager: L.C.  BIG  MAK  BURGER  INC Lucena City 09­2012 -10­2015 Position Title (Level): (CEO / SVP / AVP / VP / Director) Role: Top Management/ manage finance/marketing/operations/logistics/Hrd admin/all department head/Manage the company Industry: FMCG, Manufacturing, Fast Food Operations, Hotel & Restaurant Operations, Agricultural & Industrial Products, recruitment/Logistics/warehousing/trucking Sales & Marketing Director : KC  WONDERLAND  CORPORATION “World Of Fun” 07­2009-04­2012 Business Development Position Title (Level): (CEO / SVP / AVP / VP / Director) Role: Top Management/ manage sales operations/marketing/advertising/branding/communication Industry: Entertainment/Gaming Sales & Marketing Manager : JB  MUSIC   INC./ SPORTS,  INC./ Fersal Hotels  INC 04­2006-05­2009 Position Title (Level): Senior Manager Role: Top Management/ manage sales operations/marketing/advertising/branding/communication Industry: Sports & Music instruments and equipment wholesale & retail operations/ Hotel / Tourism General Manager / Operations: FOOTWORKS  MARKETING  CORPORATION 03­2003-03­2006 Head Position Title (Level): Senior Manager Role: Top Management/ manage finance/marketing/operations/logistics/Hrd admin/all department head Industry: Wholesale Retail / Clothing/Shoes/apparels/Fashion Business Development Head: FOOTWORKS  MARKETING  CORPORATION 03­2002-03­2003 Position Title (Level): Senior Manager Role: Top Management/ manage finance/marketing/operations/logistics/Hrd admin/all department head Industry: Wholesale Retail / Clothing/Shoes/apparels/Fashion Marketing Manager: DIGITAL  TELECOMMUNICATIONS  PHI 06­2000-11­2002 Position Title (Level): Senior Manager Role: manage operations/marketing/advertising/branding/communication Industry: Telecommunication/Mobile telephone Sales Operations & Marketing : SPRINT  INTERNATIONAL  INC “Speedo’ Philippines” 12­1997- 12­2000 Manager/Business Development Position Title (Level): (CEO / SVP / AVP / VP / Director) Role: Top Management/ manage sales operations/marketing/advertising/branding/communication Industry: Wholesale Retail / Clothing/Shoes/apparels/Fashion Delivery Marketing Manager: ARANETA  CENTER  INC PizzaHut Philippines 07­1994-09­1997 Position Title (Level): Senior Manager Role: Top Management/ manage finance/marketing/operations/logistics/Hrd admin/all department head Industry: Fast Food Operations, Restaurant, VP Sales Operations &: L.C.  BIG  MAK  BURGER  INC 08­1989-07­1994 Marketing Position Title (Level): (CEO / SVP / AVP / VP / Director) Role: Top Management/ manage finance/marketing/operations/logistics/Hrd admin/all department head Industry: FMCG, Manufacturing, Fast Food Operations, Hotel & Restaurant, Agricultural & Industrial Products, recruitment Concurrent Consulting engagement Bazinga Group of Company Inc.Nov 2012 - Present Technical Business Management Consultant IT infra design management and development for Corporate Planning and Business DevelopmentSept 2013- Jan 2016 Various Education Institution Education 1. MBA Major Marketing Management in UP College of Business Diliman QC2000 2. Bachelor Degree Field of Study: BSECE UP College of Engineering Diliman QC1990 3. High school UPIS University of the Philippines Integrated School UP High Diliman QC1984 4. Elementary UPIS University of the Philippines Integrated School UP Elementary Diliman QC1980 Computer skills: 1. Computer literate, knowledgeable in Ms, office application e.g. Word, Excel, PowerPoint, Projects, Visio 2. Adept in creative and visual programs such as Adobe Photoshop, Corell draw, 3. Adept in programming language and web development programs such as Php, CMS, Sql, adobe Dreamweaver , Turbo Pascal, Fortran, Mysql, aspx Key words, Marketing, Operations Management, Business Development, Branding, Store operations, Retail, Wholesale, Promotion, advertising, PR & event, Hotel industry, FMCG, Manufacturing, Fast Food. industry: Real Estate, Manufacturing, FMCG, Fast Food, Hotel & Restaurant, Advertising, Retail & wholesales, Education, Automotive, Telecom Reference: Available upon request