Rojen Dela Cruz

ROJEN A. DELA CRUZ SUMMARY Project Management and Digital Operations specialist with 4+ years of experience in workflow optimization, funnel development, automation, and creative project coordination. Skilled in managing digital projects, improving processes, and supporting business operations across marketing, e-commerce, and content production environments. EXPERIENCE Freelance / Independent Projects | 2021 – Present Managed funnels, landing pages, and marketing assets to support lead generation. Coordinated the creation of graphics, photos, and video content for marketing campaigns. Built lead generation funnels and booking systems to convert prospects into appointments. Created landing page wireframes and structured layouts to improve usability and engagement. Implemented automated follow-up workflows to improve lead response and appointment rates. SKILLS Photo Editing & Retouching Wedding, Real Estate & E-commerce Photo Editing Color Correction & Image Enhancement Background Removal & Image Manipulation Graphic Design & Visual Content Creation Social Media Visuals & Light Video Editing Adobe Photoshop Lightroom Canva Figma Photopea EDUCATION Cebu Eastern College Bachelor Of Science In Information Technology Focused on: Digital Workflow Systems – Streamlining processes, automating tasks, and improving operational efficiency. Structured Problem Solving – Applying logical frameworks to identify issues, propose solutions, and optimize workflows. IT Project Planning & Coordination – Planning timelines, assigning tasks, and monitoring progress to ensure project delivery on schedule. HIGHLIGHTS PHOTO EDITING PROJECTS Edited wedding, real estate, and e-commerce photos: color correction, retouching, background removal. Created social media graphics and marketing visuals maintaining brand consistency. Produced promotional and short-form videos for Instagram, TikTok, YouTube: editing, color grading, motion graphics. Edited wedding and event highlight reels with professional pacing and audio enhancement. Managed cross-platform content projects efficiently using Notion and AI tools. CAREER OBJECTIVE To grow as a Digital Project Manager leading structured, conversion-focused projects while strengthening expertise in workflow optimization, digital strategy, and automation to deliver measurable results for businesses and teams.