Rohit Shrivastava

ROHIT SHRIVASTAVA UX RESEARCHER AND DESIGNER | PRODUCT DESIGNER | SERVICE DESIGNER SAAS (B2B, B2C, B2B2C, C2C, C2B), ERP (B2B) - - LINKEDIN Pune, Maharashtra, India SUMMARY Innovative and strategic UX Researcher & Designer with 23+ years of experience in leading cross-functional teams and delivering user-centered design solutions across finance, e-commerce, healthcare, agriculture, and education. Proven expertise in translating research into actionable insights, aligning user needs with business goals, and enhancing product usability. Skilled in managing large-scale projects, guiding service design processes, and optimizing design systems for both B2B and B2C products. PROFESSIONAL SKILLS UX Research & Design: Contextual Inquiry, Heuristic Evaluation, Persona Creation, Information Architecture, Prototyping, Usability Testing, Task Flows User Research Methods: Interviews, Surveys, Card Sorting, Competitive Analysis, A/B Testing, User Journey Mapping Project Management: Agile, Scrum, Waterfall, Jira, Trello, Asana, Confluence, Resource Planning, Stakeholder Management Prototyping Tools: Sketch, Figma, Axure, Adobe XD, Marvel, Proto.io, Balsamiq Research & Analytics Tools: Miro, UserTesting, Optimal Workshop, Hotjar, Google Analytics, Crazy Egg, Maze WORK EXPERIENCE LEAD UX ARCHITECT Netlink Software | Contract Position | Bhopal January 2025 – Present Led UX team for government ERP implementation (UADD, Madhya Pradesh), redesigning 15 citizen-facing and 24 internal modules. Improved usability and reduced cognitive load by 35% via stakeholder interviews and iterative testing. Delivered 16 custom dashboards for role-based departmental access, aligned with ERPNext and Frappe constraints. Achievement: Design system led to a 40% reduction in training time for end-users. MANAGER – UX PRODUCT RESEARCH & DESIGN The Blend Agency (Startup) — Hong Kong (Remote) Sep 2024 – Oct 2024 Directed a cross-functional team across 10+ projects using Agile methodologies. Conducted service blueprinting and research to improve service touchpoints by 15%. Achievement: Redesigned a financial services app leading to a 25% increase in daily active users and 20% boost in user retention. SENIOR MANAGER – UX RESEARCH & DESIGN NextAstra (Startup) — Pune, India Jul 2024 – Aug 2024 Conducted stakeholder workshops and co-creation sessions, leading to faster feature alignment. Integrated Service Design into product lifecycle, improving task completion by 45%. Achievement: Increased client satisfaction by 35% by delivering research-backed solutions within short timelines. UX LEAD & PROJECT MANAGER 47Billion — Indore, India Feb 2018 – May 2024 Managed full lifecycle of UX for fintech and SaaS platforms, from research to deployment. Reduced rework by 20% through a robust usability testing framework. Facilitated agile sprints with globally distributed teams. Achievement: Boosted client NPS by 30% through stakeholder-driven service blueprinting. ASSISTANT MANAGER – UI/UX DESIGN Synechron Technologies — Pune, India May 2014 – Feb 2018 Led an 18-member UX and cross-functional team to deliver digital banking experiences across mobile/web. Drove user-centric design via A/B testing and competitive benchmarking. Achievement: Designed a payment gateway that reduced transaction time by 15% and increased user satisfaction by 20%. TEAM LEAD – UX RESEARCH & DESIGN Accenture — Pune, India May 2010 – Apr 2014 Created a UI framework improving task completion by 30%. Conducted 50+ usability test sessions, directly influencing UX enhancements. Achievement: Improved user feedback score from 3.5 to 4.8 (out of 5) in internal evaluations. SENIOR UI DESIGNER Bajaj Allianz — Pune, India 2008 – 2010 Developed UI components and collaborated closely with UX for design validation. Achievement: Launched customer portal that reduced support queries by 18%. SENIOR SOFTWARE ENGINEER Patni Computers — Mumbai, India 2007 – 2008 GRAPHIC & WEB DESIGNER Webdunia.com — Indore, India 2005 – 2007 GRAPHIC DESIGNER Netlink Software — Bhopal, India 2003 – 2005 MAJOR PROJECTS (LAST 7 YEARS) HSBC Dubai: Led the UX design and research efforts for a financial services app, improving user engagement by 30%. YAPI Kredi Bank, Istanbul: Redesigned the mobile banking experience, resulting in a 20% increase in user satisfaction scores. Commerzbank: Conducted in-depth UX research and usability testing, enhancing customer satisfaction by 25%. HDFC POS Solution: Led a design sprint to revamp the POS interface, reducing transaction times by 15%. CLOUVE: Managed the full UX lifecycle, from research to design, improving the overall user experience by 35%. VISP: Implemented UX architecture and strategy, driving a 25% increase in user retention. EDUCATION AND CERTIFICATION BACHELOR OF ENGINEERING (MECHANICAL) 1999 – 2003 IME (The Institution of Mechanical Engineers), Mumbai | 1999 – 2003 CERTIFICATIONS CUA (CERTIFIED USABILITY ANALYST) – HUMAN FACTORS INTERNATIONAL AWARDS & RECOGNITION Accenture Celebrates Excellence Award – Top 100 Employees FY12 Q2 Performance Award – For Driving Value-Added Results Commended by leadership for introducing UX and code review best practices PORTFOLIO & CASE STUDIES Portfolio Comprehensive Solutions for Retail Store Challenges Case-Study-eClosing-Platform Case-Study-B2B-DealerPlatform UX-Case-Studies Bikage-UX-Research 2021