Rohit Kumar

EO Executive | Digital Marketing Specialist | Content Strategist

Experienced and results-driven Digital Marketing and SEO Professional with over 3 years of hands-on experience in boosting online visibility, traffic, and engagement through strategic SEO, content creation, and digital marketing initiatives. Specializing in on-page and off-page SEO, technical SEO, and local SEO, I have successfully managed and executed marketing campaigns for multiple brands across industries. Adept at using tools like Google Analytics, SEMrush, Ahrefs, and Canva, I bring a data-driven and creative approach to digital growth.

I thrive in collaborative environments and have experience leading teams of 12+ members, managing multiple websites, and building SEO-first content strategies that align with business goals. With a strong foundation in HTML/CSS, WordPress, and project management, I am capable of overseeing end-to-end website optimization, from technical audits to execution.

• SEO & Content Marketing:
• On-Page & Off-Page SEO, Keyword Research, SERP Feature Optimization, Technical SEO, Content Strategy, Local SEO
• Tools & Platforms:
• Google Analytics, SEMrush, Ahrefs, Canva, WordPress, Google Search Console, Screaming Frog
• Web & Tech:
• Basic HTML/CSS, Website Design (WordPress), Schema Markup Implementation, Mobile Optimization
• Marketing & Management:
• Social Media Management, Project Coordination, Team Leadership, Competitor Analysis

Possible11 | SEO Executive (Full Time)

Aug 2023 – Present

• Oversee SEO strategies for 3+ websites, ensuring continuous traffic growth and higher SERP rankings.
• Lead a team of 12+ marketers and creators, delegating tasks and hosting weekly sprint meetings.
• Designed and launched 2 websites using WordPress with SEO best practices.
• Monitor analytics and SEO reports to track performance and make data-backed decisions.
• Develop and implement backlink strategies, guest posting campaigns, and technical audits.

Possible11 | Digital Marketing & SEO (Part-Time)

Mar 2021 – Aug 2023

• Played a key role in shaping the content and SEO direction for the company.
• Optimized website pages for target keywords and search engine visibility.
• Collaborated on branding and social media content creation using Canva.
• Contributed to a consistent rise in engagement and traffic on fantasy sports platforms.

Software Mechanics | Content Intern

Nov 2022 – Jan 2023

• Produced SEO-optimized content for websites and social media platforms.
• Conducted keyword research for trending and upcoming topics to boost organic reach.
• Designed creatives using Canva for Instagram and LinkedIn to support engagement goals.
• Built backlinks and posted guest blogs to enhance domain authority and rankings.

Bachelor of Technology (B.Tech), Electronics and Communication Engineering

UIET, Kurukshetra University | Aug 2019 – May 2023

CGPA: 7.1

Higher Secondary Education (12th), PCM (Non-Medical)

D.A.V. Public School | Completed July 2019

• Google Digital Garage – Fundamentals of Digital Marketing
• HubSpot Academy – SEO Certification
• SEMrush Academy – Technical SEO Certification