Rohan Desai

linkedin.com/in/desairohan ROHAN DESAI - FULL-STACK + APP DEVELOPER + DIGITAL MARKETER wa.me/- - • 8 YEARS Experience of Full-Stack and App Developer, Digital Marketer with a demonstrated ability in Business Development and handling Clients . • Experienced in wide array of Tech-Stack suitable for most client requirements. • Involved in full software lifecycle : Ideation, design, coding, project management, Marketing. EDUCATION TECH STACKS < JS FRAMEWORKS > #Angular #React < BACKEND > #PHP #Nodejs #Express < DATABASE > #MySql #MongoDB < WEBSITE DESIGN > #Wordpress #HTML5 < APP DEVELOPMENT > #Cordova #ReactNative < API INTEGRATION > #SMS , #Email , #Payment #Authentication , #RapidAPIs MARKETING & DESIGN < ADS > #Facebook #Google < GRAPHICS DESIGN > #Photoshop #Canva #Illustrator MBA IIM Ahmedabad 2009-11 Electronics & Telecom Engg D.J. Sanghvi 2005-09 WORK EXPERIENCE CEO, Ace Digibits & Freelancer Sept 2013 - Present ERPs (Software to Manage Daily Business) • Developed sector specific software offerings in Real Estate (PropCRM), Education (TestSetter), Manufacturing as well as function specific software for Sales & Marketing (AltMarketer) • Each ERP offering is uniquely designed to give seamless experience while taking care of most pain points in these sectors. Digital Marketing for Lead Generation • Real Estate clients seeking project specific Lead Generation. Mediums explored include Google Ads, Facebook Ads, Newspaper Ads, Hoardings. Leads are integrated into CRM and distributed across Sales Executives without any repetition. • Apart from Digital Medium, leads are also generated from outbound cold calls. Other Digital Solutions & Offerings Website, Apps, e-Commerce Portals for 3rd party. Role & Responsibilities • Ideation: Interact with multiple stakeholders to narrow down pain points and USPs of Product Development. Lay down tech stack for project, third party integration. • Client Interactions: Understanding any customizations and specific requirements of clients. Developing Marketing plan based on lead requirements. • Team Management: Handling in-house team and outsourced work, presenting a mix of programmers, sales and marketers. WORK EXPERIENCE Marketing Head, CourseBrew Jan 2013 – Aug 2013 • Research and create database of most demanded courses, instructor base, features required for instructors to create online courses. • On boarding Instructors & guiding them to create their first course. • Digital Marketing of CourseBrew to potential customers through Facebook and Google ads. Asst. Manager, SKNL Apr 2011 – Dec 2012 International Business Division: • Prepare and present periodic reports for two international divisions: HMX Group, USA and Leggiuno, Italy (Total international division revenue of Rs.13.7 billion) • Devise strategies based on performance, competitor analysis and industry trends • Successfully persuaded management to lower operating cost by 16.9% (Leggiuno) & 33.7% (HMX) Mergers and Acquisitions: • Evaluate and analyse various mergers and acquisition proposals in the textile industry for India and USA Market • Prepared investor pitch presented by the board for the funding of acquisition Organization structure: • Advised management on the overall business’s organization structure and comparing advantages of adoption with complex structures New business development: • Critically evaluate business proposals (expansion plans, funding proposals) for assumptions in parameters for projections, comparable in industry, and alternate proposals • Advice management on marketing opportunities and analyse sales performance. Intern, Alchemy Capital Apr 2010– Jun 2010 • Develop a business plan on online transaction model – a complete financial products offering without physical location distribution • Provides the least expense showing revenues of Rs.159 crore averaged over 5 years and profits worth Rs.139 crore over 5 years • Developed end-to-end solution with alternatives to have the lowest costs on customer transaction • Displayed growth trends, fund transfer mechanisms, & strategies to differentiate from competitors Intern, Newton Software Jan 2008– Feb 2008 • Develop a security associated hardware and software known as e-gatepass as a part of team • Increased sales of team with on-call follow-ups with potential clients PROJECT DETAILS #Paypal Reporting Full Stack : Nodejs, MongoDB, React, HighCharts, Antd Design, SCSS, React Testing Library, DatePicker, • It is an internal Dashboard for all reporting of Paypal Enterprise accounts, used for Paypal internal staff • Complete React Development including Redux, React-thunk, Highcharts, fixed styling issues • Custom Component Development and integration of nodejs API • Developed missing features of antd Datepicker for range selector and developed custom range Datepicker for use across multiple components • Wrote React Test Cases under enzyme and react testing library for components developed by team. #TestSetter.com Digital Marketing Lead Generation Payment Gateway, Email, SMS Full Stack Dev : PHP, Angular, jQuery, Bootstrap, canvas, • • • • • Ideated and developed Competitive Exam Preparation Website. Designed & coded Bulk Question Input portal for superfast question input for instructors Designed Database structure to handle all variations in competitive exam paper patterns Designed & coded unique examination dashboard and test analysis platform Platform can handle all exam variations of marks (correct, incorrect) ; time per section ; total time . • APIs Integrated : Payment Gateway of payu ; Email Integration #FloorKey.com Digital Marketing Lead Generation Payment Gateway, Email, SMS Full Stack Dev : PHP, Nodejs , React, jQuery, Bootstrap, cordova • Lead generation services provided for Real Estate Developers and Agents under this brand name. • Complete solutions provided to developers : Project website design, lead Generation from Digital and Offline ads; email and SMS, PropCRM integration with Leads for Sales person auto-followup. • FloorKey.com was initially designed for self-posting portal for Property which has since been scrapped. It is currently undergoing design refresh to incorporate reactjs and modern css. • FloorKey.com also developed Android apps : DPCR2034 Mumbai, Maharashtra Ready Reckoner Rates, Gujarat Jantri Rates for Real Estate Developers PROJECT DETAILS #WhatsUpBollywood Digital Marketing Social Media Marketing Youtube SEO Full Stack : Angular, Materializecss, Nodejs, Cordova, PHP, ffmpeg filters, selenium Nodejs Graphics Design • Managing SEO Marketing, Thumbnail Design, Content Analysis and Content Suggestion • Wrote video converter script to convert across various formats for facebook, Instagram • Wrote selenium Nodejs script to upload content on Facebook, Instagram posts and created app to upload to Instagram stories. #ThinkRenta.com Full Stack : PHP, Angular, Materializecss, jQuery, Bootstrap, Cordova SMS OTP API • Developed Apps and Website for 2-tier MLM Marketing Software • MLM Levels : Admin => Broker => Field Agents . • Features Added : • SMS OTP based login • Document Uploading from Phone • Sorting & filtering across Brokers and Agents • Reporting : Getting Commission generated under a broker and across brokers , filtered under date range • Notification integration for mobile • Full Admin dashboard to manage all data, approve /reject and verify account. #DigitalJodi.com Digital Marketing Lead Generation Full Stack : PHP, React, jQuery, Bootstrap, datatable • Matrimonial Match making website with all modern features : • Payment Gateway API, • Login/Register , Login via Token, • Profile Approval and Matching Algorithm creation, • Email and html view of matching biodatas • Admin Dashboard to see matching history and member add/update/ deactivate PROJECT DETAILS #PROPCRM Digital Marketing Lead Generation SMS, Email Marketing Full Stack : PHP, Angular, jQuery, Materializecss, API Integration, Datatables, Chartsjs, scss, • • • • • • Complete End-To-End ERP for Real Estate Developers to manage their Leads, Sales, Billing. Leads API Integration with leading platforms : 99acres, magicbricks, commonfloor, quikr Both Push and pull APIs integrated Employee Role and Permission Management with hierarchy to create seamless Organisation structure and project and auto lead distribution and reporting Training Module Creator to create any number of Training Module with role based and user-based restriction of visibility. Dynamic Billing Module to create slab-wise billing structure and automated SMS and Email reminders for payment on slab completion. SMS & Email Bulk Marketing : designed filters for campaigns for bulk SMS and Email Marketing and integrated rotation of SMS and Email providers #AltMarketer Full Stack : PHP, Angular, jQuery, Bootstrap, Materializecss, Datatables, chartjs • • • • • Leads API Integration with leading platforms : 99acres, magicbricks, commonfloor, quikr Both Push and pull APIs integrated Employee Role and Permission Management with hierarchy to create seamless Organisation structure and project and auto lead distribution and reporting Offline Access for Field Agents presentation maker and auto sync of slides to salesperson based on their product and region portfolio ; auto routing of salesperson based on leads address ; Ability to design Sales Person Hierarchy and Region Assignment to filter automated lead assignment and Region based reporting access and target assignment OTHER PROJECT DETAILS #WordPress Websites – – – – – – – – – – millaboratories.in ddnarchitects.com pinaladesai.com themusketeers.in bl4ze.gg Immediateclinic.com BrandPromotions.net Partygini.com Mypartyzone.in PMVElectric.com #HTML5 Websites – – – – – – – – snv.net.in samrajyareality.com omkareshinfratech.com Sksinfratech.com bidding-studio.com theaudiencestreet.com BioToLife HTML Newsletter PMVElectricinc.com #E-COMMERCE – – – pochampallysarees.com artyowl.com thinkrenta.com #Mobile Apps Achievements : - 100K+ Total Installs across Apps - 10K + MAU Across Apps – – – – – – – – – – – – – – – Thinkrenta Admin App Thinkrenta Field Executive Thinkrenta Partner Apps Excel2Contacts Mumbai Govt DP 2034 Maharashtra Ready Reckoner TRAI Pricing App EZ Fin Calc MCX Stock RealTime Price NPV IRR TVM Kids Learning : Body Parts Github Trending Repositories GPS Area Mumbai Construction Permits Fee 100 Units #Mobile Games – – – Housie Tambola Board & Tickets ScratchCard 16Tiles MARKETING & DESIGN #SOCIAL MEDIA – – – – – – – – Vijay Realty Zuaa interiors Amithi's fashion (USA) WhatUpBollywood (FB Insta) BollywoodAfrica AlphaEssenticals Nostalgic Bed Couture TestSetter #YOUTUBE – – WhatUpBollywood (YT) BollywoodEnglish #LOGO DESIGN #EMAIL, SMS – – BuntsChamber.com Vijay Realty