Roger Liam Roca

ROGER L. BASLER DE ROCA Betriebsökonom FH, ENTREPRENEUR, LECTURER, SPEAKER: DIGITAL BUSINESS MODELS AND DIGITAL MARKETING PERSONAL DETAILS Birthday: Place of Birth: Marital Status: Travel: May 29, 1981 Aadorf / Switzerland Single Ability up to 50% LANGUAGES  Winterthur, Zurich, Switzerland  - German: Native Language (Swiss German Dialect, German Standard language - lived and worked im Hamburg) English: Fluent written and spoken ( Study international management in English) Spanish: Fluent written and spoken (Erasmus study in Oviedo) Dutch: Fluent written and spoken (Worked for Oracle Netherlands) French: Intermediate Level Chinese: Basic Know-How SPONSORING AND FUNDRAISING EXPERIENCE - 2014 - 2017  www.rogerbasler.ch  www.analytics-agentur.ch Fundraising Consulting: Digital Fundraising and Fundraising Strategy myblueplanet elaboration of an online and an individual donor strategy and a communication concept voluntary work REFERENCES 2014 - 2015 Jill Nelson Head Global operations (USA) Oracle Jacqueline Leichsering Former manager at IBM Accenture Andrea Leutwyler Head of communication Scout Movement Gregor Knoblauch Director Raiffeisen Bank Urs von Arx Member of the board MSM Group AG Andreas Gedenk Somexcloud Linkin Media Sponsoring and Corporate Fundraising paneco elaboration of a strategy framework and a communication concept voluntary work 2009 - 2012 Head of PR, Sponsoring and Communication Swiss Boy Scout and Guides Movement Responsible for the new elaborated strategy of pr, sponsoring and communication with 10 team members 2005 - 2009 Contact information upon request Sponsoring and Communication Swiss Boy Scout and Guides Movement 100 years of boyscouts and guides in Switzerland. Overall budget CHF 250'000 FUNDRAISING EXPERIENCE INVESTMENTS Startup Investments financially and Sweat Equity I invest time and money in Startups I believe in and I can contribute in terms of their business development 2015 - today Co-Founder and CEO of TeslaSharing.ch We build the first Tesla carsharingplatform for b2c and b2b in Switzerland. 1 year for Paneco 2 years for myblueplanet 3 years for boyscout anniversary ( federal level) www.teslasharing.com 4 years for boyscout movement (100 years) 2014 - 2017 COURSES / TEACHING Schools and Institutions hire me to develop course programs, course material for a better understanding of digitalization, e-business as well as business development for startups. Digital Marketing Strategy Bootcamp Mobile Marketing Readyness E-Commerce Readyness Innovation Management Risk Management Business Planning PUBLICATIONS Co-Founder and Business Development Decollage GmbH www.decollage.ch ENTREPRENEUR Company Owner, Co Owner and Self Employed Focus on Business Development and Digital Business Models 2009-11 - 2017 Manager and Owner Unternehmens-Architekten Entrepreneur, management ad interim and business development Management ad Interim and Consulting services in strategy, processes and communications for small and medium enterprises (SME) and non-profit organizations with a home market in Switzerland and international relations. Manager ad interim, setup of think-tanks, marketing and communications consulting and E-Commerce. Published several books on Amazon.com Die vierte industrielle Revolution Erfolgreich verkaufen für Unternehmer Zeit Management für Unternehmer Several Publications on KMU Magazine, Organisator as well as Unternehmer Journal MANAGEMENT Experience in Leadership and Management Executive Manager on my account in Switzerland, Germany and Austria 2013 - 2016 Country Manager Switzerland whatchado (Vienna, Austria) Business development and sales. Led a team of a production crew (2 people) Brand building partnerships and alliances sales and marketing in the French and German part of Switzerland SPEAKER Internet der Dinge - INTERNETBRIEFING Social Selling - ZHAW ENTREPRENEURCLUB Digital Marketing Quo Vadis - IMPACT HUB Digitale Geschäftsmodelle - XING Social Media in Unternehmen - DIGICOMP State of E-Commerce - SOMEXCLOUD Sharing Economy - OBERER ZUERISEE FORUM MORE ON SLIDESHARE.NET 2011 - 2013 Executive Manager, Co-Owner WebComTV AG, a part of the Marketing Manufaktur (Group) AG WebComTV built digital marketing products, including websites, video, s ocial media and elearning. Built the team from 6 employees to 23 employees More than CHF 2.6 Mio. annual turnover Responsible for people management, product development and key accounting. 2010-04 - 201012 Manager Marketing and Business Development MSM Group AG Head of the Marketing & Communications team including stakeholder management. Creation and implementation of positioning and marketing tactics. Definition of corporate identity and implementation and monitoring of those. Support of the legal and fiduciary teams in terms of acquisition. Providing of marketing materials including sales brochures, project factsheets, corporate communication and PR. 2009-11 - 201003 Executive Restaurant Manager Season Restaurant GmbH, Hamburg, Germany Personnel and budget responsibility for 10 employees, monthly sales of EUR 40'000. Responsible for all administrative, financial and personnel issues as well as marketing. Project management of the opening of a second location in the Hamburg area. Project budget EUR 250'000. Project Work Experience in Project Management / Functional Responsibility Full Time Employments in Switzerland, Netherlands and China 2009-02 - 200911 Manager Direct Investments and Venture Capital HNW Family Office AG, Switzerland Responsible for direct investments and venture capital projects. Analysis of potential businesses (financial, risk and market due diligence). In addition, management of the "Think Tank" to develop new products portfolio and services. 2007-11 - 200902 Financing Specialist, Oracle (Financing Division) Oracle, De Meern, The Netherlands Member of the EMEA-HUB in order to coordinate and monitor activities of the various countries in the area of software financing. Improvement of the reporting process and system. Analysis of financial transactions and reporting to the HQ in San Francisco. Support of the legal and syndication team in linguistic and process interfaces. Assisting in the training of service centers in Romania and India. Responsible for operational reports and the financial dashboard. 2006-09 - 200710 Business Process Specialist, HP Services Hewlett-Packard, Switzerland Analysis, implementation and training of new processes, SAP/R03 superuser for Switzerland, implementation of new processes in the partner area Organization and monitoring of an internal audit, responsible for operational and financial reports and management tools. 2006-06 - 200609 Project leader communication and sponsoring (Civil Service) Swiss Scout and Guides Movement 100 years of scouting worldwide Personnel and budget responsibility in the context of the Jubilee Year 2007 (100 years of scouting). Communication and sponsorship concept. Acquisition of sponsors and foundations. Budget CHF 250'000, 12 project members. Responsible for merchandise, major events, campaign, films and documentaries as well as marketing campaign materials. 2004-08 - 2006- Project Manager Asia / Europe 06 European Business Development Institute, China and Switzerland 30% travelling on the job: Switzerland, China and Germany Global Market Analysis (industries and consumer goods), focus on China and Eastern Europe, evaluation of strategic options to setup a company in China, strategic concepts for sales and marketing for luxury products Communication concept, competition and market analysis, marketing activities, general research (market research area in China and the Middle East), drafting of business plans. MARKETING Experience as a Junior Full Time and Internship Employments in Switzerland 2003-09 - 200402 Internship Strategic Outsourcing Delivery IBM, Switzerland Responsible for project communication at an IBM / Novartis Pharma project, creaton of a communication plan with focus on employee information, create various training materials. 2001-11 - 200205 Marketing Executive IBM, Switzerland Meeting and event organization, organization of targeted customer relationship campaigns in banking, reference interviews and articles for company magazines, responsible for maintaining the website, writing of PR articles with the IBM PR team. 2000-07 - 200107 Internship Marketing Assistant Lotus Development (IBM), Switzerland Assisting in the preparation of the customer magazine "Webzine" and subsequent management of the customer magazine, assistance and design of events and customer meetings Responsible for the complete design and content of the website www.lotus.ch responsible for the design, Production and use of the give away portfolio. July 2001 to October 2001 military service (Rekrutenschule) in Thun, after completion of infantry reconnaissance RS 223 voluntary allocation to civil service. EDUCATION 2017 CAS Innovation Management Kaleidos Fachhochschule 2016 CAS in eDidactics Fernfachschochule Schweiz 2013 - 2014 ONLINE-MARKETER DIPL. Swiss Online Marketing Academy (SWIMAC) 2013 Analysis and optimization with Google Analytics Valuestream GmbH Valuestream GmbH 2013 E-Commerce, Modul OMM IAB (Interactive Advertising Bureau), Switzerland 2013 Online Marketing and e-Commerce Fernschule Weber 2002 - 2005 Betriebsökonom FH / BBA in Business Administration and Economic University of Applied Sciences Northwestern Switzerland (FHNW), Olten Business Administration (in English) with specialization in International Management Diploma: "Strategic Management for Sustainable Growth" Grade: 6.0 2004 Erasmus Exchange Semester Faculty of Economics, Universidad de Oviedo, Spain Fields of studies: Developmental Economics, Political Economics, International Economics and Economical History 1997 - 2001 Commercial diploma High School Frauenfeld, Commercial College COMPETENCES AND QUALIFICATION Sales and Consulting Annual Sales Turnover in projects of business development of CHF 120'000 - 180'000 a year Self organised, independent and closing driven with an approach of consulting Salesforce, Pipedrive, Oracle e-business Suite and Zoho as well as leadfunnel technologies and inbound marketing Teaching Qualification SVEB 2 - Teaching for higher education Over 250 hours a year of direct teaching including blended learning Technical Qualification Experienced in the analysis of business fields, strategy development and implementation Lecturer in Social Media, eBusiness and Google Analytics Experienced in the planning, leading, monitoring and supervision of small teams Personal Qualification Communicative, open, team-oriented, Natural communicator with a good overview, trained presenter Initiative, quick learner with a high degree of organization, pro-active, cross-cultural IT Qualification Experienced User of Mac OS X incl. products as well as Microsoft Windows incl. Office Website Creator in Wordpress including Woocommerce, Inbound and Marketing Automation Social Media Tools Monitoring and Management Google Webmaster Tools, Google Analytics, Google AdWords and Facebook Ads ADDITIONAL ACTIVITIES 2014 - 2017 Fundraising Consulting: Digital Fundraising and Fundraising Strategy myblueplanet Switzerland Responsible for the new elaborated strategy of online fundraising and fundraising on a corporate level - how to approach companies and institutions. 2014 - 2015 Sponsoring and Corporate Fundraising at Paneco Paneco Voluntary Work 2013 - 2017 Parteimitglied Winterthur, Grünliberale Schweiz Candidate of the National Commitee 2015 (Nationalratskandidat) 2010 - 2017 Translator for deafblind People TBKF - Taubblinden Kulturforum Schweiz The Lormen or Lorm alphabet serves the communication of deafblind people with other people. The "speaker" touches the palm of the "reader". Individual letters as well as certain hand parts are associated with certain letters. 2010 - 2017 Junior Chamber International - JCI Young Leaders JCI Switzerland Head of Program 2016/2017 Vice-President as of 2017 2009 - 2012 Head of PR, Sponsoring and Communication Swiss Scout and Guides Movement 10 members 2005 - 2007 Head of PR and Sponsoring Swiss Scout and Guides Movement Budget CHF 216'000 and head of 12 members 2002 - 2008 Project Leader Swiss Scout and Guides Movement "Project Kaleidoscope; Scout Holidays for poor kids" in cooperation with the organization Kovive (Lucerne) 2005 - 2005 Scout Project Leader Swiss Scout and Guides Movement "Cantonal Scout Reunion", 2 days, 1'200 participants 2003 - 2003 Scout Media Responsible Swiss Scout and Guides Movement "Cantonal Scout Camp", 4 weeks, 3'000 international participants 2002 - 2005 “Kaleidoskop” Holidays program for socially disabled families and kids in Switzerland Kovive Switzerland 2002 - 2004 Scout Leader on cantonal level Swiss Scout and Guides Movement Responsible for PR and the media incl. responsible for the official cantonal journal FUNKE (quarterly published) 2001 - 2003 Scout Leader on communal level Swiss Scout and Guides Movement Responsible for 60 scouts