Rodrigo Rodriguez

Senior Executive with over 15 years of experience leading sales, marketing, and business development strategies in consumer goods, real estate, retail, and B2B/B2C services across national and regional markets (Central America, LATAM, and the U.S.). Proven track record in sales leadership, market expansion, key account management, and omnichannel strategies, consistently exceeding growth, profitability, and market share KPIs.

Recognized for the ability to negotiate with C-Level executives, lead multicultural teams, and translate data and insights into scalable commercial strategies. Strong expertise in CRM, data analytics, forecasting, strategic planning, P&L management, and multi-million-dollar budget oversight.

Experienced in corporate, multinational, and international expansion projects, driving double-digit sales growth and operational efficiency optimization. Fluent in Spanish and English, with full availability for travel and relocation.