Contact
- (Mobile)-
www.linkedin.com/in/
rodrigomantillan (LinkedIn)
rodrigoseo.com (Company)
Top Skills
Marketing de afiliación
Gambling
Captación de clientes
Languages
Español (Native or Bilingual)
Inglés (Professional Working)
Italiano (Limited Working)
Catalán (Professional Working)
Certifications
Gambling Awareness for
Professionals
Cómo liderar un equipo de marketing
Rodrigo Mantillan
Digital Marketer | Delivering Holistic Strategies for Business Growth
and E-commerce Success
Sant Cugat del Vallès, Catalonia, Spain
Summary
I am currently available for relocation.
As a holistic Digital Marketing Manager, I possess a diverse
skillset that includes SEO, SEM, and social media. With over 15
years of experience driving online business success, I am highly
accomplished in the fields of SEO and ecommerce. Certified in
Google Analytics and Google AdWords, I have a proven track record
in developing effective strategies and optimizing the performance of
online advertising campaigns.
My experience working with companies of various sizes and markets
has consistently resulted in increased profitability for clients. I am
committed to staying current on the latest trends and tools in the
digital economy to ensure that I am always equipped with the most
effective strategies to enhance online business outcomes. Whether
it's through SEO, SEM, or social media, I am passionate about
helping clients achieve their goals and drive online success.
My exceptional ability to design customized and creative strategies
ensures high levels of satisfaction and success for each project.
Whether working with small or large businesses, my goal is always
to achieve optimal results and drive online success. I pride myself
on being a collaborative team player, fostering positive relationships
with clients and colleagues alike. With my expertise in digital
marketing and my commitment to delivering exceptional results, I am
confident in my ability to help businesses thrive in the ever-evolving
digital landscape.
Experience
Babycare Agency
Chief Marketing Officer
January 2022 - Present (1 year 5 months)
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Barcelona, Cataluña, España
As the CMO of Babycare Agency, I am responsible for driving marketing
success for our clients in the babycare and children's fashion industries. My
strategic thinking, leadership, communication, analytical skills, creativity,
adaptability, and customer focus are key to my role.
I analyze market trends to identify opportunities for improving SEO, SEM, and
social media presence, working with my team to develop effective marketing
strategies. I lead and motivate my team to achieve marketing success, setting
goals and providing ongoing feedback.
My communication skills are essential in collaborating with my team and
conveying marketing strategies to clients. I negotiate contracts and build
relationships with stakeholders to meet our clients' marketing goals.
I evaluate marketing initiatives using data-driven analysis, providing
valuable insights to clients. I develop innovative marketing campaigns that
resonate with target audiences, increasing brand awareness and customer
engagement.
Adaptability is critical in adjusting marketing strategies to changing market
conditions. I stay up-to-date with the latest trends to ensure our clients'
success in a rapidly evolving industry.
Customer focus is essential in creating campaigns that resonate with
target audiences. I develop customer personas to address their needs and
preferences, driving marketing success for our clients.
In summary, as the CMO of Babycare Agency, I play a critical role in driving
marketing success for our clients. My competencies in strategic thinking,
leadership, communication, analytical skills, creativity, adaptability, and
customer focus are essential to our agency's success in the babycare and
children's fashion industries.
UPF Barcelona School of Management
Guest Lecturer
February 2012 - Present (11 years 4 months)
Barcelona y alrededores, España
Professor of Retargeting and Advanced Monetization Modules with Adsense at
MasterenBuscadores.com, Universitat Pompeu Fabra
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Máster online en Buscadores: Márketing Online, Posicionamiento, Community
Manager y Content Curator
Adrenalina Marketing Online
Paid Media Manager
March 2019 - February 2023 (4 years)
Barcelona
As the Paid Media Manager at Adrenalina.es, I had the opportunity to work
with dozens of clients and apply my extensive expertise in programmatic
media buying (Open RTB) and digital media performance (SEM and social
ads) with more than 12 years of experience in this field.
During my tenure, I gained valuable experience with DV360 and managed
campaigns that focused on upper/mid-funnel (display) and bottom-funnel
(performance).
My strong foundation in media concepts such as coverage, GRPs, OTS, and
affinity, combined with my experience in direct media buying, enabled me to
provide high-quality service to our clients.
In terms of digital media performance, I was responsible for managing SEM
campaigns on Google and Bing, as well as social ads with CPA, ROAS, and
conversion maximization goals. I also managed always-on programmatic
campaigns with a focus on CPA and ROAS, and was proficient in using
Google Data Studio, Google Analytics, and GA4.
Throughout my time at Adrenalina.es, I managed both brand and generic
campaigns, further enhancing my expertise in this field.
Overall, my experience as a Paid Media Manager at Adrenalina.es has
equipped me with valuable skills and insights into programmatic media buying
and digital media performance. I am confident that my expertise will make me
a valuable asset to any team.
ESERP Business & Law School
Guest Lecturer
March 2022 - June 2022 (4 months)
Barcelona, Cataluña, España
Professor of the Ecommerce subject in the 4th year of the Public Relations and
Advertising degree program
Gipande SEO & Social
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Head of SEO
May 2012 - December 2021 (9 years 8 months)
Barcelona, Cataluña, España
As the SEO Director at Gipande, I have:
+ Led successful SEO projects across various sectors, including pharma,
UGC, training, publishing, and news
+ Collaborated with marketing professionals to develop and execute effective
SEO strategies
+ Achieved significant results in terms of increased organic traffic and
improved visibility for clients in search engines
+ Implemented global SEO strategies, expanding the reach of our projects
INSA BUSINESS SCHOOL
Guest Lecturer
June 2012 - March 2020 (7 years 10 months)
Barcelona, Catalonia, Spain
Guest Professor for subjects related to Online Marketing (SEO, SEM, Social
Media Tools, Blogs, etc) in various master's programs in Ecommerce, etourism, Digital Marketing, etc.
Adinton | The Predictive Marketing Company
Paid Media Manager
April 2016 - March 2019 (3 years)
Barcelona
As the Paid Media Manager I successfully increased our clients' revenue by
over 80% and boosted their visibility by 100%.
My extensive experience in managing SEM and Paid Media campaigns with
a range of objectives enabled me to maximize the effectiveness of these
campaigns.
Utilizing my skills in data analysis and visualization, I was able to leverage
tools like Google Analytics and Google Data Studio to provide our clients with
detailed insights into their campaigns and recommend strategic changes that
further enhanced their performance.
My expertise in campaign optimization, coupled with my commitment to
delivering top-notch results for our clients, enabled me to consistently exceed
their expectations and build lasting relationships
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VIVACTIS innuo
2 years 1 month
Head of Paid Media
November 2014 - November 2016 (2 years 1 month)
Barcelona, Cataluña, España
Working on paid campaign for brands like: Zespri, Pharmaton complex, VITIS
Responsable SEO
November 2014 - October 2016 (2 years)
Barcelona, Cataluña, España
Responsable de proyectos SEO del sector Farma.
Kern Pharma
VITIS
Zespri
Foxize School
Professor SEO101
October 2014 - July 2015 (10 months)
Barcelona, Catalonia, Spain
In three hours, we will examine the factors that Google uses to rank some
websites higher than others and how to optimize your site to improve its
positioning in search results.
Inesdi
2 years 7 months
SEO Postgraduate Director (Barcelona)
March 2013 - July 2015 (2 years 5 months)
Barcelona, Catalonia, Spain
Creation of a Graduate Program in Search Engine Optimization, development
of the program (in collaboration with the Director from Madrid), faculty
selection, class coordination, and chairing the final board. Tutor for student
projects and professor for various sessions.
Guest Lecturer Mobile Marketing, SEO and ASO Program
January 2013 - July 2013 (7 months)
Barcelona, Catalonia, Spain
Guest Lecturer in the new Graduate Program in Mobile Marketing
Mobile SEO and ASO.
Creation of mobile-friendly websites using WordPress
LCI Education
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Marketing & Ecommerce Lecturer
October 2013 - May 2014 (8 months)
Barcelona y alrededores, España
Lecturer and Tutor
SoloStocks
SEO & Sales Manager
August 2005 - March 2012 (6 years 8 months)
Sant Cugat del Vallès, Catalonia, Spain
+ Led and motivated a team of 12 professionals, driving sales performance
and developing cutting-edge SEO strategies
+ Secured lucrative partnerships with major corporations such as Google,
Yahoo!, BuyVip, PayPal, and Shopall through expert negotiation and
relationship-building skills
+ Boosted company visibility and expanded audience reach by managing
advertising campaigns, including display and email marketing
+ Streamlined customer relationship management by implementing and
overseeing SugarCRM, resulting in increased efficiency and effectiveness
+ Dramatically improved organic search engine rankings and contributed to
significant revenue growth by taking charge of the company's SEO efforts
since 2007
Max Marketing y Publicidad SL
Sales Manager
October 2002 - July 2005 (2 years 10 months)
Barcelona, Catalonia, Spain
+ Drove advertising sales for special supplements in leading national
newspapers, including El País, El Mundo, El Levante, and Diario Metro
+ Consistently met and exceeded sales targets, contributing to the overall
success and growth of the organization
Education
OBS Business School
Master en Dirección Comercial, Ventas, Ventas · (2011 - 2012)
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