R O D E L C. P A S A N A
Copywriter
CONTACT
-live:rodelpasana20
SUMMARY
I am a professional copywriter with more than a decade of writing
experience, including news writing, feature writing, ghost writing,
proofreading, content writing, blog writing, website copywriting, and
Amazon copywriting. I have writing experience on the following platforms:
-
-
Binaliw 2, Binaliw, Cebu City
Cebu, 6000, Philippines
rodelsportfolio.wordpress.com/
EDUCATION
ELECTROMECHANICAL
TECHNOLOGY -)
Center for Industrial Technology
and Enterprise
● WordPress
● Email Newsletters
● Client’s Blogs/ Website
● Amazon
● eBay
● Product Manuals
● Social Media Platforms
● Product Support Pages
WORK EXPERIENCE
FREELANCE WRITER
Write for clients from different freelance websites:
• Upwork.com
• Freelancer.com
• Onlinejobs.ph
2012 present
WEB COPYWRITER
Coalition Marketing
● Make a web copy for clients to sell products or
services.
● Write title tags, meta descriptions and articles
based on keywords.
● Proofread articles to make sure that there are no
grammar errors and plagiarism.
Sep. 2022 present
WEB & AMAZON COPYWRITER
VAA Philippines
● Conducted extensive keyword research using
Helium 10 Magnet and Cerebro to optimize
product listings.
● Developed compelling A+ content and enhanced
visuals using CANVA, improving customer
engagement.
● Achieved a significant increase in product
visibility and sales through strategic keyword
integration.
● Collaborated with a dynamic team at VAA
Philippines, a startup focused on e-commerce
solutions.
May 2022 Present
• Director’s List, General Weighted
Average of 1.43 of possible 1.0
(July - August 2012)
• Consistent Part of the
Tri-Semestral Top 5 per section (1st
- 9th Trimester)
• Feature Writer, School Publication
SECONDARY HIGHSCHOOL
-)
Pit-os National High School
• Graduated 4th Honorable Mention
(April 2011)
• Awardee, Mathematician of the
Year
• 2nd Placer, District VII
Mathematics Quiz Bowl (September
2010)
• News writer, School Publication
• Participant, MTAP Dep-Ed Math
Challenge Division Level
• Participant, Cebu City Division
Schools Press Conference (News
Writing Category)
KEYWORD RESEARCH VA
Jan. 2024 Mindgruve
June 2025
● Conduct in-depth keyword research using Helium
10 tools such as Cerebro (reverse ASIN lookup),
Magnet (broad keyword discovery), and
Misspellinator.
● Utilize Frankenstein for efficient keyword cleaning
and deduplication, and Scribbles to ensure
maximum keyword optimization within Amazon
product listings.
● Create and optimize product listings using Helium
10 Listing Builder, aligning with Amazon SEO
best practices for titles, bullet points, and
backend keywords.
SOFTWARES
• CANVA
• GRAMMARLY
• SEMRUSH
• AHREF
• MICROSOFT
● WORD
● EXCEL
● POWERPOINT
● OUTLOOK
● TEAM
● ONEDRIVE
• GOOGLE WORKSPACE
● DOCS
● SHEETS
● SLIDES
● FORMS
● DRIVE
● MEET
● CALENDAR
• HELIUM 10
● CEREBRO
● FRANKENSTEIN
● MAGNET
● SCRIBBLES
● XRAY
● LISTING BUILDER
● MISSPELLINATOR
• CLIENTSCRAPPER.COM
● Analyze competitor strategies using Xray (via
Helium 10 Chrome Extension) for product and
niche validation based on real-time sales data
and trends.
BOARD REPAIR SPECIALIST
Teradyne Philippines Ltd.
● Diagnosed and repaired defective printed circuit
boards (PCBs) using advanced troubleshooting
tools and techniques.
● Performed precision soldering and de-soldering
of electronic components, including
surface-mount and through-hole devices.
● Utilized Teradyne Repair Station Software to
analyze board failures and validate successful
repairs.
● Collaborated with Test Engineers to resolve
recurring issues and implement process
improvements.
● Maintained accurate documentation of repair
activities and ensured compliance with ESD and
quality standards.
April 2012
- June
2024
WEBSITE CONTENT MANAGER
Dec. 2012
Catappaleaves.com
- Dec.
● Managed and optimized content for a WordPress 2013
site and eBay Store, enhancing user
engagement.
● Crafted compelling copy, including blog posts and
product descriptions, to drive traffic and sales.
● Utilized photo editing skills to create visually
appealing content, improving overall site
aesthetics.
● Implemented hyperlinked comments to boost
SEO, resulting in a measurable increase in site
visits.
POEM WRITER
easy.snydle.com
● Composed original poetry for various occasions,
including Valentine's Day, Christmas, and
Ramadan, enhancing reader engagement.
● Generated revenue through website traffic and
reader contributions, demonstrating the
commercial viability of creative writing.
● Collaborated with easy.snydle.com to promote
literary arts, contributing to a growing community
of poetry enthusiasts.
Aug. 2012
- Dec.
2012
Jan. 2012 Oct. 2012
Facebook:
https://www.facebook.com/rodel.
pasana
GHOST WRITER
sajith.snydle.com
● Crafted engaging blog articles on various events
and holidays, enhancing audience engagement.
● Conducted in-depth product reviews, providing
valuable insights to consumers and boosting
product visibility.
● Authored blog articles under the blog owner’s
name, ensuring timely and relevant content
delivery for diverse audiences.
LinkedIn:
https://www.linkedin.com/in/rodel
-pasana-/
W R I T I N G S A M P L E L I N K:
https://drive.google.com/drive/folders/1ccCF4X3VGJQ_eNNM1xnOQ
WSgw85lVioC?usp=sharing
• CLOSE.COM
• AMAZON SELLER CENTRAL
● LISTING CREATION
● LISTING OPTIMIZATION
● KEYWORD RESEARCH
● COMPETITOR RESEARCH
● A+ CONTENT
● STOREFRONT
● LISTING IMAGES
• DATADIVE
• PERCI.AI
SOCIALMEDIA
PLATFORMS
